Engage – Sam Smith, BBC London 2007
Bill
The Emerging Media Spectrum Points for overall sophistication Number of people (000)
Very low – the laggards Points for overall sophistication Number of people (000)
The mainstream Points for overall sophistication Number of people (000)
The Mainstream Just look what they’ve got….
The Emerging Media Spectrum Points for overall sophistication Number of people (000)
Technology works if….. What I want Simple
 
 
The Rules <ul><li>What I Want + Easy = Love </li></ul><ul><li>People haven’t changed, the technology has </li></ul><ul><li...
The Rules <ul><li>What I Want + Easy = Love </li></ul><ul><li>People haven’t changed, the technology has </li></ul><ul><li...
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Ogilvy Verge BBC 13 9 7

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  • Ogilvy Verge BBC 13 9 7

    1. 1. Engage – Sam Smith, BBC London 2007
    2. 2. Bill
    3. 3. The Emerging Media Spectrum Points for overall sophistication Number of people (000)
    4. 4. Very low – the laggards Points for overall sophistication Number of people (000)
    5. 5. The mainstream Points for overall sophistication Number of people (000)
    6. 6. The Mainstream Just look what they’ve got….
    7. 7. The Emerging Media Spectrum Points for overall sophistication Number of people (000)
    8. 8. Technology works if….. What I want Simple
    9. 11. The Rules <ul><li>What I Want + Easy = Love </li></ul><ul><li>People haven’t changed, the technology has </li></ul><ul><li>Go to where the audience are </li></ul>
    10. 12. The Rules <ul><li>What I Want + Easy = Love </li></ul><ul><li>People haven’t changed, the technology has </li></ul><ul><li>Go to where the audience are </li></ul><ul><li>Why are you here? </li></ul>
    11. 13. Thank you

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