As a woman in business, I know the difficult tight rope that we walk every day between being too nice and too pushy.
Catalyst did a fascinating study called “The Double-Bind Dilemma for Women in Leadership: Damned if You Do, Doomed if You Don’t “.
It highlights some of the difficulties that women have in the workplace getting taken seriously. If we come across too strong or too “pushy”, then we’re labeled as “witchy”. If we act too nice, then people think we don’t have what it takes to make tough decisions. It’s very difficult to get it just right. And that puts even more pressure on women at work.