View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
SonyWidget: members biteeach other to receivepoints (over 3 millionusers)Sony pictures, parentcompany of vampirehorror ﬁlm rebrandedapplication, launchedsweepstakes contest 25 25
SonyBanner ads on widgetto promote movieFishing where the ﬁshare: Sony ﬁgured outwhere existingcommunity wasCampaign live for 3weeks, there were59,100 entries 26 26
AdobeAsked fans whetherthey thought a seriesof images were “Realor Fake?”More than 11,500plays in ﬁrst t woweeks, 6% clicked“Buy Now” on ﬁnalgame page 27 27
AdobeEach week, 5 imageswere provided. Userschallenged to decidedwhether they wereoriginal or doctoredAnswer screensincluded links totutorials, showedusers how effect wasachieved using Adobe 28 28
Talk like your audience, talk with your audience, not to your audience. Converse, don’t tellInteractive elements engage participationContests that include participation (referrals)Encourage return visits - increase engagement by giving users a reason to returnSomething viral encourages the use of ‘share’ function’Stay relevant with frequent updatesLink to other social net working platformsDon’t take yourself too seriouslyImmediate call for action is needed! There has to be something the user is expected to doMake use of facebook elements (proﬁle photo, newsfeed...) 29 29