Venyo : Improve local search and advertising business thanks to reputation


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Venyo : Improve local search and advertising business thanks to reputation

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Venyo : Improve local search and advertising business thanks to reputation

  1. 1. <ul><li>Improve local search and advertising business thanks to reputation </li></ul>
  2. 2. “ Geolocation is fine, but not enough…” Help your users to choose a business
  3. 3. “ and is not a USP anymore” Help your users to choose a business
  4. 4. Ratings are part of the solution…
  5. 5. “ Indicate your level of trust in the following ads” Source : © Forrester Research and Intelliseek - 2009 “ Companies generally tell the truth in ads” because social shopping is booming ! Trust in consumers grows
  6. 6. “ User Generated Content is hard to manage” But it is not your core business How to increase the volume of ratings and reviews ? How to be sure the content is appropriate and useful? How to get reliable information to rank businesses? How to monitor and control fraud attempts ? How much time and money will it take ? 1 2 3 4 5
  7. 7. A white label service provided by an organization which is specialized in reputation management for 2006 All ratings are analyzed to monitor each business reliability and get a unique trust index Instead of costing money, the Venyo reputation management service is a new source of revenues Only customers who really buy some of their products or services can rate businesses White label Revenues Useful Reliable “ A unique reputation management service” Venyo developed a B2B solution
  8. 8. <ul><li>The Vindex™ </li></ul><ul><li>“ The trust index based on customers evaluations” </li></ul><ul><li>Customers-generated reputation guaranteed by a third party </li></ul>Venyo product 78%
  9. 9. The Vindex will help users to search...
  10. 10. “ 7 plumbers have a good reputation in Waterloo” and to choose a trusted advertiser !
  11. 11. <ul><li>Step 1 - The Vcard (advertiser identification) </li></ul><ul><li>The only gateway to the evaluation process </li></ul>The evaluation process
  12. 12. <ul><li>Detail of the Vcard </li></ul>The evaluation process My Business Ltd Tel : 020 7218 3292 Fax : 020 7218 3293 [email_address] Awful = 1/5 Poor = 2/5 Average = 3/5 Good = 4/5 Excellent = 5/5 COULD YOU PLEASE RATE OUR BUSINESS ? <ul><li>Quality How good was the product or service ? </li></ul><ul><li>Reliability How well did we meet your expectations, when you expected it ? </li></ul><ul><li>Value How good was the quality compared to price ? </li></ul>Imperial House, 13-15 Kingsway London, WC2B 6UN Text the code FHLM DXZA to 3223* Following by your evaluation from 1 to 5 for these 3 criteria Example : FHLM DXZA 435 4 = Good quality 3 = Average reliability 5 = Excellent value * 0,15 € /SMS
  13. 13. <ul><li>Step 2 - The SMS (user identification) </li></ul><ul><li>The evaluation has to be done by SMS </li></ul><ul><li>How does it work ? </li></ul><ul><li>SMS the Vcode with the 3 digits evaluation to 3223 </li></ul><ul><li>SMS back with confirmation and credentials to review online </li></ul><ul><li>Login with phone number and Vcode to write a review </li></ul>The evaluation process
  14. 14. The evaluation process - overview The Vcard 1 SMS HTTP SOAP FTP 3 2 Web Mobile ADVERTISER USER 1. Quality : 4/5 2. Reliability : 3/5 3. Value : 5/5 FHLM DXZA 435 Server Cluster CONSUMER Only consumers can rate businesses by SMS on 3 performance criteria Ratings are processed to get a unique trust index and to cope with fraud Users can rank and find reliable businesses or services in their area
  15. 15. The proposed workflow steps The YP sales force promote & sell the reputation service The advertisers give the Vcards to their customers YP displays the reputation on her Web and Mobile Platforms Venyo produce and ship the customized Vcards to the professionals Venyo process the ratings and get a unique trust index Step 1 Step 2 Step 3 Step 4 Step 5
  16. 16. What are YP benefits Outsourcing Thanks to Venyo, YP adds costless and effortless the best reputation management service available on the market Fidelization Thanks to this unique USP and highly valuable information for the customers , YP will remain the reference in local search Revenues More traffic to the YP Plateforms means more customers sended to the advertisers and more sales for the YP Acquisition The reputation management service will attract more advertisers with low acquisition costs (viral marketing)