Dual screen tv

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from the Future of TV workshop at MIT Media Lab, April 2011

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Dual screen tv

  1. 1. Dual Screen TV MIT Media Lab : Future of TV WorkshopDual Screen TV Venu Vasudevan | Betaworks | venu.vasudevan@motorola.comMotorola MobilityMOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC.All other trademarks are the property of their respective owners. © 2010 Motorola Mobility, Inc. All rights reserved.
  2. 2. Dual Screen TV MIT Media Lab : Future of TV WorkshopTV : Past .. device & content inseparable  constrained access 4/16/11
  3. 3. Dual Screen TV MIT Media Lab : Future of TV WorkshopTV : Past .. Present content video & interactivity bundled  constrained participation device 4/16/11
  4. 4. Dual Screen TV MIT Media Lab : Future of TV WorkshopTV : Past .. Present .. Future content separate & synchronize behind Moore’s rendering device beyond Moore’s interactivity 4/16/11
  5. 5. Dual Screen TV MIT Media Lab : Future of TV WorkshopBenefits of Dual Screen personalized. private viewer shorter learning curve faster technology waves. application content direct-to-consumer. ‘cooler’ platforms developer creator superior analytics. advertiser Interactivity. superior targeting 4/16/11
  6. 6. Dual Screen TV MIT Media Lab : Future of TV WorkshopIs Dual Screen for real? tv appification .. on to the 2nd screen.. pervasive media multiplexing 2.2 M viewers 100 K dual screen users (week 1) 500 K plays fast go-to-market alternatives with promising content  audio fingerprints proof pts .. 4/16/11 Ref. GigaOm. TV Apps: Evolution from Novelty to Mainstream
  7. 7. Dual Screen TV MIT Media Lab : Future of TV WorkshopDual Screen Challenges & Futures. production monetization experience distribution 4/16/11
  8. 8. Dual Screen TV MIT Media Lab : Future of TV WorkshopProduction & Distribution studio atomization of interest groups mso studio host cast player friends curation to the rescue? quality timeliness diversity
  9. 9. Dual Screen TV MIT Media Lab : Future of TV WorkshopExperience reconciling rich social with attention deficit reconciling rich participation with rights management Bob likes a “Bill Maher” joke. He clips shares it with tags ‘funny’, ‘mustard’ 4/16/11
  10. 10. Dual Screen TV MIT Media Lab : Future of TV Workshop C Monetization Ad overlay appears User watches Ad ad models that take advantage of Local Ford dealer purchases an ad slot and schedules an ad with a a split screen telescoping application that gives the user a call borrowed metaphors? User enters phone # User continues- dual screen ‘double click’ Later receives a watching content phone call from the dealer OR new-new - synchronized advertising 1st screen ad Brand Brand distracting destroying 2 nd screen Brand ad effect opposing 4/16/11
  11. 11. Dual Screen TV MIT Media Lab : Future of TV WorkshopDual Screens : where more is indeed better ..
  12. 12. Dual Screen TV MIT Media Lab : Future of TV WorkshopQuestions? venu.vasudevan@motorola.com

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