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A social web for consumer and embedded devices
 

A social web for consumer and embedded devices

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trajectory, experiences and key technology problems in bringing a social web to mobile and tv

trajectory, experiences and key technology problems in bringing a social web to mobile and tv

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    A social web for consumer and embedded devices A social web for consumer and embedded devices Presentation Transcript

    • bringing a social web to embedded and consumer devices venu vasudevan director, software platforms research motorola technology Keynote. IEEE Hotweb 2008, Second Intl Workshop on Hot Topics in Web Systems and Technologies Motorola General Business Information MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008
    • the ‘web’ ecosystem is rapidly expanding.. large, loose ties Carrier WIDE Portal Private AREA Social Networks Mobile Small display WiFi Medium CPU Cellular Small Storage WiMax Wired Social Private Search Intelligent Edge Services Semi-Mobile ISP Medium display Individual Large CPU Large Storage Commerce Semi-private Fixed Medium display Social Large CPU Large Storage Aggregators LOCAL Public AREA Fixed Large display Bluetooth Small CPU Adhoc WiFi Medium Storage ZigBee small, close ties NFC Cable Operator Users Devices Network Brokers Services Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 2
    • and so are the buzzwords … Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 3
    • reality check – the web on ‘consumer’ devices CHALLENGES efficient web access on constrained devices – from mobile web to television web OPPORTUNITIES web as (content and conversational) overlays to media experiences – from informative to social web as online residence TRENDS? not on-demand destination – from as-needed use to persistent presence Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 4
    • the “access” challenge • Network Constraints – Availability (think “coverage”) – Cost (think “data plans”) – Bandwidth (QoS guarantees) – Configurability (zeroconf) • Device Constraints – Storage (demand > supply) – Display (think mobile vs. PC) – Battery (“talk time” vs. data) – Interaction (remote/keypad vs. PC) • ‘Provider’ Policies – Direct vs. Portal access – Unidirectional vs. Two-Way Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 5
    • Mobile Create & Share the “overlays” opportunity Social on Mobile Social on TV Mobile TV Create & Share Widgets Interactive TV on Web Television Widgets Interactive Web on TV Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 6
    • the “user” perspective Citizen Journalism Data sharing rights & control Faceted Identity enforce boundaries in context Federated Identity Single sign-on Persistence of online memory Data privacy & control Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 7
    • mobile web Motorola General Business Information MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008
    • Where is the service opportunity? “social”, “search” & “commerce” http://www.nielsenmobile.com/documents/CriticalMass.pdf Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 9
    • • Mobile Trends – bandwidth. growth without cornucopia – user attention. Small & constant – battery. power struggle continues – expandable storage. –display. bigger, still pocket friendly –coverage grows more tepidly – alternate nets. BT. (adhoc) WiFi. UWB – media horsepower. PC – 5 – new sensors. camera, location. accelerometer. bar code. .. Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 10
    • technology opportunities continuous services over an smart caching intermittent network more services ambient interfaces constant display. ‘user bandwidth’ rich media experiences overlay web experiences thin web pipes web for people dense. hyper-local web bandwidth poor situations. sensors without paranoia. novel privacy & trust Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 11
    • cache & carry storage-based approaches to intermittent connectivity • local media streaming. cheaper | faster | better • disconnected operation client-side intelligence • storage demand > supply Bluetooth® to home stereo Consumer PC + Personal • policy-based synchronization Music Collection – bandwidth . WiFi != wide-area Bluetooth ® Bluetooth® – battery data hoarding to Car to Headphones – content consumption patterns • ‘program guide’, windowed sequential – dynamic content trickle cache Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 12
    • liquid music – web as a social overlay On-device ‘mashups’ with intelligent aggregation at the edge •user. overlays revitalize repetitive Share find new recommendations music music listening with others, keep in touch that’s cool.. SHORT TERM MEMORY LONG TERM MEMORY (phone) Music (backend) Community Recommender Play-lists, •business. Overlays drive interaction, TAPI Music Server Presence Systems HOME SENSORS CELL PHONE MUSIC commerce over 1-way media Context lyrics Context Connect Mobile Media Player COMMUNITY Shop for related Insert Mobile Insert Mobile for the song Location Current Commerce Items. Impulse I’m Song Karaoke buys. listening to .. Event • architecture. need for intermediaries Create new context data photos Play Producers jazz concerts Event coming to Consumers List Photo Concert town reduce cognitive, computational related to Context Framework the song’s Carousel Events Peripheral Context Personal Context Communal Context Context Analysis lyrics overload of 1: many user interaction Context Framework Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 13
    • Liquid Radio Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 14
    • ambient communication Addressing cognitive overload through intelligent context • Phone book as social network • Presence as lightweight but value add communication • Presence + ‘shared secret’ = rich context – motion + after work = walking dog Motion Presence Music Presence • Value-add, but not as intrusive to privacy as divulging location Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 15
    • media sharing in people dense. network poor worlds flickr for the soccer stadium • shared affinity – venue/event – stadium, café, subway • users generators & consumers of sharable media –photos, music presence .. • high device density, poor coverage • devices with wifi support, ability to host an http server caster castee • social media/presence map of venue - what is everyone nearby listening to? - what are they taking pictures of? - follow the guy who has the end zone view. Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 16
    • tv web mobile tv battery bandwidth rendering interaction personalization privacy Motorola General Business Information MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008
    • tv and the web. bits of history .. 90’s .. presently thin client traditional web got the social roughly right access but failed in content strategy quick race to the 1st million subscribers, then hit a wall lack of compelling content (versus, say Hulu) traditional web access not the tv-web killer app failed attempt to radically change syndication rules consumers expect the web to build on a tv’s social aspects1. great social experience only works if you have killer content 1. Why WebTV failed to grow. Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 18
    • tv web redux tv (still) the mother ship of compelling branded content web hard to beat as information source, viral medium tv+web eco-diversity of new media mashups Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 19
    • web. from destination to mix-in content, community, communication inline search. q&a twitterQL overlay web based social tv presence.chat experiences on evolving cable & iptv models tv.licio.us social bookmarking clip.share.buy Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 20
    • inline search for tv • tv search an unmet need • state-of-the-art limited in facets • support for automated extraction of rich feature vectors expensive, hard • queries – visual, ambiguous • crowdsourcing potential –humans good at interpreting (unusual) features of a scene – ‘intuitive’ answers to subjective Q. what famous person does this questions volleyballer resemble A. James Carville – diversity of answers diversity of opinion Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 21
    • inline search for tv • content as scoping function for query, community user watching a rerun of the “FIFA World Cup” final from 2006 – genre specific vocabularies - Who is this? – viewing history as community - - - Where is this? What is this? How much is it? predicate - Custom Query Proxy based Submit Cancel routing 2-click query Response from community directed to tv Zinedine Zidane.. Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 22
    • clip-and-share for tv viral sharing content & people discovery user participation exposes granular user engagement studio social networks multi- platform media experience Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 23
    • clip-and-share for tv Untidy conditionality in content sharing what show what studio what artist what episode what part of episode explicitly ‘sharing activated’ where (geography) for how long to whom People with the same subscription level viral sharing content & people viral nirvana. subscriber discovery acquisition cost $800 $0 user participation exposes high program cost granular user engagement ($10M/episode) high value. studio social networks multi- high paranoia. fine print. highly platform media experience conditional Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 24
    • companion web : mobile + tv • mobile as an interactive web companion to tv watching – personalized experience without disrupting shared experience • possible companion design patterns still emerging – faceted. watch sport on tv, wager on phone (Airplay) Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 25
    • companion web : mobile + tv • mobile as an interactive web companion to tv watching Web – personalized experience without content disrupting shared experience • possible companion design Video ad Static Image Ad patterns still emerging – faceted. watch sport on tv, wager on phone (Airplay) – sequential. watch normal ad on tv, ‘double-click’ to long-form web User plays the Ad Telescoping the ad Into Second Life experience on mobile – reverse sequential. at&t-iphone ‘virtual tomato’ Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 26
    • what’s next services where can you go with graphics + sensing - battery privacy mobile monetization pc and not so outdo internet pc technologies advertising manageability appliance, not computer Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 27
    • what’s next services kinder, gentler xbox lean back immersion ‘beyond the remote’ interaction privacy tv monetization issues with furiously fighting asynchronous services internet advertising on a shared device - addressibility - Interactivity - engagement manageability still about couch potatoes Motorola General Business Information, 2008 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008 28
    • Questions? Acknowledgements. Nitya Narasimhan, Distinguished Member of Tech Staff, Motorola Technology Motorola General Business Information MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008