How to get
people to
attend your
event
How to get
people to
attend
your
event
1
Entreé
Setting the scene
Have a killer event title
1 2 3
Guest
Speakers
Right
Venue
Designed
Invitation
Event Brand
I’ll
promote
that!
2
Main Meal
Getting others to help
promote your event
8 - 12 WEEKS PRIOR
List of
potential
distribution
partners
1. Who do you want
at your event?
2. Who has these
people on their
database?
PARTNERSHIP PROPOSAL
o Event background
o Proposed partnership
o What you will get in exchange
o What we will provide
o Th...
No less that 6 weeks
before your event call
potential partners
“Hi we are holding an exciting event in a couple of
months and have identified you as
an industry leader and someone we wo...
 Online acceptance form
 Master spreadsheet
 Send invitation
(email subject, copy, images, individual
booking link)
 C...
How to get
people to
attend your
event
Average 5 – 8
people per
distribution
partner
3
Dessert
Getting people to
turn up
1 2 3
Immediate
Confirmation
4
Personal
Email
Old Skool
Mail
Follow
Up
1. Who do you want
at your event?
2. Who has these
people on their
database?
1. Who do you want
at your event?
2. Who has these
people on their
database?
PURPOSE
o What are your objectives?
o Who do you need in the room?
o Select the right date, time,
location and length of y...
PLACE
o How to select the perfect venue
(venue brief, email templates)
o Learn to understand venue proposals
o Negotiate y...
PEOPLE
o Everything we covered today
(emails, templates, documents, what
to offer partners and checklists)
o Create a well...
PREPARE
o 19 topics
(AV, presenter management, catering,
run sheets, name badges and more...)
o Ensure no vital step is mi...
DUCK
o Seamless event
o Deal with unexpected problems
o Lead your team and remain in control
PROVE ROI
o Did you meet your objectives?
o Did guests leave with the right
impression / take the right action?
o Data to ...
The Blackman
Tuesday 29th
April
The Olsen
Monday 5th
May
o 2 Full Days
o Manual, checklists,
templates on USB
o Familiaris...
@venues2events
#fillmyevent
facebook.com/venues2events
How to get people to attend your event by Kim Hesse
How to get people to attend your event by Kim Hesse
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How to get people to attend your event by Kim Hesse

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How to get people to attend your event

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How to get people to attend your event by Kim Hesse

  1. 1. How to get people to attend your event How to get people to attend your event
  2. 2. 1 Entreé Setting the scene
  3. 3. Have a killer event title
  4. 4. 1 2 3 Guest Speakers Right Venue Designed Invitation Event Brand
  5. 5. I’ll promote that!
  6. 6. 2 Main Meal Getting others to help promote your event
  7. 7. 8 - 12 WEEKS PRIOR
  8. 8. List of potential distribution partners 1. Who do you want at your event? 2. Who has these people on their database?
  9. 9. PARTNERSHIP PROPOSAL o Event background o Proposed partnership o What you will get in exchange o What we will provide o The audience o Previous partnerships o Contact us
  10. 10. No less that 6 weeks before your event call potential partners
  11. 11. “Hi we are holding an exciting event in a couple of months and have identified you as an industry leader and someone we would love to partner with on this project. I am wondering if you may be able to send our event invitation to your database and in exchange we can promote you at our event. I have a document I can email through which details everything”
  12. 12.  Online acceptance form  Master spreadsheet  Send invitation (email subject, copy, images, individual booking link)  Checklist of what you need from them DELIVER WHAT YOU PROMISE + MAKE IT EASY
  13. 13. How to get people to attend your event Average 5 – 8 people per distribution partner
  14. 14. 3 Dessert Getting people to turn up
  15. 15. 1 2 3 Immediate Confirmation 4 Personal Email Old Skool Mail Follow Up
  16. 16. 1. Who do you want at your event? 2. Who has these people on their database?
  17. 17. 1. Who do you want at your event? 2. Who has these people on their database?
  18. 18. PURPOSE o What are your objectives? o Who do you need in the room? o Select the right date, time, location and length of your event o Contra and Sponsorship templates, emails and checklists
  19. 19. PLACE o How to select the perfect venue (venue brief, email templates) o Learn to understand venue proposals o Negotiate your final contract and get value for money
  20. 20. PEOPLE o Everything we covered today (emails, templates, documents, what to offer partners and checklists) o Create a well worded invitation o Online registration platforms o Follow up emails
  21. 21. PREPARE o 19 topics (AV, presenter management, catering, run sheets, name badges and more...) o Ensure no vital step is missed with checklists for each section
  22. 22. DUCK o Seamless event o Deal with unexpected problems o Lead your team and remain in control
  23. 23. PROVE ROI o Did you meet your objectives? o Did guests leave with the right impression / take the right action? o Data to increase sponsors / partnerships for your next event
  24. 24. The Blackman Tuesday 29th April The Olsen Monday 5th May o 2 Full Days o Manual, checklists, templates on USB o Familiarisation Tour o Private Group o Fun Events
  25. 25. @venues2events #fillmyevent facebook.com/venues2events
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