caseSTUDY Client: Castrol Event: National Ploughing Championship Agency: Venues Event Management Date: 25th – 27th September 2012 Venue: Heathpark, New Ross, Co. Wexford
TheConceptOne of Europe’s largest Outdoor Exhibitions and Agricultural Trade Shows the NationalPloughing Championships attracts on average 1,100 exhibitors and 189,000 visitors.The Ploughing Championships is going from strength to strength thanks primarily to astrong exhibitor base from agricultural and associated industries.Castrol have been exhibiting at this event for a number of years and for the last threeyears has contracted Venues Event Management to coordinate the set up of the exhibitiononsite.2010/2011 the Castrol exhibit used a simple pop-up stand with a few brochures forexhibitor to use and exhibit from. The idea for 2012 was to develop the original conceptand make it more interactive for visitors.
The ResultMonthly questionnairePersonal InfoName Jo ClaytonCompany CastrolVenue name National Ploughing ChampionshipContact at Venues Event Management Debbie Bell / Michelle JefferiesQuestionsTelephone response times ExcellentTurnaround times ExcellentAccuracy of confirmation ExcellentFriendliness ExcellentAccess to team ExcellentUnderstanding needs ExcellentAchieving needs ExcellentPresentation of written proposal Good Andy and Michelle thought of every detail. When I arrived on site there was a cupboardComments on service containing everything that you may need. Our distributors were very impressed by the overall look of the marquee this year and the event was a huge success! thank youRelieved pressures YesHow could Venues Event Management improve serviceSummarise your experience Very professional and extremely patient as it was very last minute!Satisfied with service at venue ExcellentFeedback on venue from attendees Just to say a huge thank you and we couldnt have done it without you. I can’t believe that I even contemplated not having a member of Venues Event Management on-site to cut costs.Any other comment regarding the supplier I am very grateful and apologies for the last minute nature of everything.
Testimonial“The key strengths of your team were the following:• Excellent co-ordination skills• Good briefings and communication with all parties involved in the event• Persistence to resolve challenges• Remaining calm and organised under pressure• Delivering the brief, meeting deadlines, and within budget• Thinking of every detail• Making it as stress-free as possible for the customer• Going the extra mile to source items at the location under difficult circumstances• Very professional and approachable• Thorough project plan and detailed breakdown of every cost• Ability to quickly react to a change in the brief at very short noticeAs a result, there were no hiccups and nothing was overlooked.Michelle, Debbie and Andy delivered an excellent event.”Jo ClaytonLubricants UK LtdUK&I FWS & CVO Marketing Activation Manager
Verdict“Having managed this event personally for the last two years, knowing when things weregoing to turn up really helped with the set up of the exhibit.As we were able to really develop the exhibit this year the client saw an increase in footfallover the three days and the distributors were pleased with the look and feel of the exhibit.Our main challenge for this event is the restriction on space, we have had to use this cleverlyand in a creative manner to ensure the client can maximise potential. As a result we arealready in talks to develop further for 2013 and look at the possibilities of using a largerexhibit space.”Andy EdwardsProject and Event SpecialistVenues Event Management
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