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Dreamforce 2012: Addressing the Local Blindspot for Merchants

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Brands leveraging social media monitoring technologies are missing the local consumer. This presentation discusses how brands are closing that gap.

Brands leveraging social media monitoring technologies are missing the local consumer. This presentation discusses how brands are closing that gap.

Published in: Retail, Business, Education
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  • 1. Addressing the Local Blind Spot The Brand Imperative Neil Crist Founder & CEO - Venuelabs @neilcrist @venuelabs #dflocal
  • 2. All about Venuelabs Venuelabs provides local customer intelligence to large brands. They are a pioneer in the emerging field of location based analytics, transforming mobile consumer content and activity into actionable customer insight.  Tracking over 215,000 locations for 1750+ brands in 15 countries  Provide in-store customer perspective and sentiment  Cross functional dashboards inform customer service, marketing, operations, customer research, competitive intelligence teams
  • 3. Evolution of Social Sharing – Shifting to Local 2004 Sharing your ideas Sharing photos, updates Sharing what you’re doing Sharing where you are 2007 2010+2000
  • 4. Consumers are Local Every 24 hours…
  • 5. You’re Already Local
  • 6. Consumer Adoption Driving Growth in Mobile Local Data
  • 7. Brand’s Blind to Local – August 2011 Source: Blind Spot Study, Conducted in August 2011 by Venuelabs. Blind Spot Avg 70%
  • 8. Blind Spot Refresh – Sept 2012 Source: Blind Spot Study, Conducted in August 2011 by Venuelabs. Blind Spot Avg 81% +11% - 3% + 4% + 14% + 15% + 28% 79% 80% 82% 78% 90%
  • 9. 67Of the photos being shared on the web today have been tagged with location. PERCENT
  • 10. A Picture is Worth a Thousand Words
  • 11. Local Informs Across Functions
  • 12. Integrated Local Listening
  • 13. Michelle Bakva Marketing Manager National Veterinary Associates John Trautman Vice President Emerald City Smoothie
  • 14. Thank you. www.venuelabs.com/snapshot @neilcrist @venuelabs #dflocal
  • 15. Neil Crist Founder & CEO Venuelabs @neilcrist @venuelabs Panelist Presentation

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