2014 Annual Retail Benchmark Venuelabs LBMA

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2014 Annual Retail Benchmark Venuelabs LBMA

  1. 1. 2014 © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail
  2. 2. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail
  3. 3. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail Smart phones have changed the way that your customers share their in- store experiences. WHERE IS MY MOBILE CUSTOMER? YOUR STORE LOCAL CHANNELS They’re local, social, mobile.
  4. 4. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail HOW DO MOBILE CUSTOMERS ENGAGE?
  5. 5. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail WHAT DO MOBILE CUSTOMERS SHARE? 67% 33% Negative Experiences Positive Experiences 67% 18% 71% 23% 48% 47% 46% 45%
  6. 6. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail 99% 95% 94% 91% 86% Brand Percentage of Local Feedback Missed Best Buy 91% Costco 78% J.C. Penny 94% Macy’s 83% Rite Aide 95% Sears 76% SuperValu 99% Target 82% Walgreens 91% Walmart 83% Retailers have not employed the tools & technology to “tune in” to their mobile customers. HOW MUCH IS BEING MISSED? THE AVERAGE RETAILER IS MISSING PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND

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