2014 Annual Quick Serve Restaurant Benchmark Venuelabs LBMA

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Learn about mobile consumer behavior and feedback in the annual benchmark produced for the quick serve restaurant industry by Venuelabs, in cooperation with the Location Based Marketing Association.

Learn about mobile consumer behavior and feedback in the annual benchmark produced for the quick serve restaurant industry by Venuelabs, in cooperation with the Location Based Marketing Association.

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  • 1. 2014 © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
  • 2. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
  • 3. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants Smart phones have changed the way that your customers share their in- store experiences. WHERE IS MY MOBILE CUSTOMER? YOUR STORE LOCAL CHANNELS They’re local, social, mobile.
  • 4. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants HOW DO MOBILE CUSTOMERS ENGAGE? 13
  • 5. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants 57% 31% 48% 49% 46% 50% 41% 55% 35% 62% Positive Experiences Negative Experiences WHAT DO MOBILE CUSTOMERS SHARE?
  • 6. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants Brand Percentage of Local Feedback Missed McDonald’s 99% Starbucks 83% KFC 77% Burger King 89% Subway 57% Pizza Hut 52% Little Caesar’s 68% Blimpie 79% Quick Service Restaurants have not employed the tools & technology to “tune in” to their mobile customers. HOW MUCH IS BEING MISSED? THE AVERAGE RETAILER IS MISSING PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND 76% McDonalds Burger King Starbucks Blimpie KFC