venturethreeWe’re all on a journeyTake-aways from sxsw 2013.March 20th, 2013
venturethree         2   Now that the   Internet of   Things is a   reality, what   can technology   actually do for   us?
venturethree                                                       3      6 trends for 2013                   From        ...
venturethree                                                       4      6 trends for 2013                   From        ...
venturethree                                                    5      Create for the open web          “The question is n...
venturethree                   6      “The best thing about      Tim-Berners Lee is not      that he created the      worl...
venturethree                                              7      Google opens services      through partners        Glass ...
venturethree                                                         8      Google invites brands into      collaborative ...
venturethree                                                       9      6 trends for 2013                   From        ...
venturethree                                                                   10      “Moonshots are seemingly      impos...
venturethree                                   11      Shifting perspective      is more powerful     “It’s often easier t...
venturethree                                                                  12      The sky is no longer the limit!     ...
venturethree                    13      Both conclude:      Bravery and creativity      are more important than      intel...
venturethree                                                       14      6 trends for 2013                   From       ...
venturethree                           15      Technology adds      personality to objects                          Watch ...
venturethree                                                                             16      Online shopping features ...
venturethree                                                       17      6 trends for 2013                   From       ...
venturethree                                             18      “The best interface      is no interface”       Golden Kr...
venturethree                                                                                               19      Example...
venturethree                                         20      Leap Motion,      or “Kinect on steroids”                    ...
venturethree                        21      “Glass is all about getting      technology out of the way”      Timothy Jorda...
venturethree                                                       22      6 trends for 2013                   From       ...
venturethree                                            23      From motion capture to      Maya in a few minutes         ...
venturethree                       24      Desktop 3D scanner      makes it accessible                            Demo
venturethree                             25      3D printers connect      designers and manufacturers                    S...
venturethree                 26      And it works!                      Demo
venturethree                                                       27      6 trends for 2013                   From       ...
venturethree                                          28      The future of news by Buzz Feed                      A Jean-...
venturethree                                                  29      Make it viral-ready!                             “Yo...
venturethree                                                                           30      Coca-Cola presents “journey...
venturethree                     31      Online publishers refuse      banner ads
venturethree                                            32      Google Glass gives      requirements to advertisers       ...
venturethree      33     In summary
venturethree                                                             34      We are all on a journey     sxsw 2013 was...
venturethree          35     Thank you,     please share     your thoughts,     leave us a     comment.
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6 take aways from sxsw 2013 by venturethree

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Transcript of "6 take aways from sxsw 2013 by venturethree"

  1. 1. venturethreeWe’re all on a journeyTake-aways from sxsw 2013.March 20th, 2013
  2. 2. venturethree 2 Now that the Internet of Things is a reality, what can technology actually do for us?
  3. 3. venturethree 3 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  4. 4. venturethree 4 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  5. 5. venturethree 5 Create for the open web “The question is not about what you can do but what people will be able to do with what you are building.” Tim Berners-Lee More on Web Platform
  6. 6. venturethree 6 “The best thing about Tim-Berners Lee is not that he created the world wide web, it’s that he didn’t trademark it.”
  7. 7. venturethree 7 Google opens services through partners Glass Mirrors’ API by Google NYT x Glass demo
  8. 8. venturethree 8 Google invites brands into collaborative storytelling “We are here to invite you to play with our plumbing” Aman Govil, Google Projects at www.artcopycode.com
  9. 9. venturethree 9 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  10. 10. venturethree 10 “Moonshots are seemingly impossible and yet impossibly-important ideas that through science and technology can be brought to reality.” Astro Teller, Captain of moonshots, Google[x] Lab ‘moonshot’ division
  11. 11. venturethree 11 Shifting perspective is more powerful “It’s often easier to make something 10 times better than it is to make it 10 percent better.”
  12. 12. venturethree 12 The sky is no longer the limit! Elon Musk, Co-Founder of Paypal, disrupts industries, builds electric cars Telsla and helps NASA going to Mars (SPACE X). He’s getting ready for commercial space, creating a base in Texas, and making reusable spaceships. He doesn’t want to rely on someone else will to Watch an extract make it happens. So he does it himself.
  13. 13. venturethree 13 Both conclude: Bravery and creativity are more important than intelligence and money.
  14. 14. venturethree 14 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  15. 15. venturethree 15 Technology adds personality to objects Watch demo
  16. 16. venturethree 16 Online shopping features reshape retail experience Bring your retail store to life: Inside store Online - How do we translate customer reviews offline? % Revenue 93% 7% - How can we customize the retail experience based on % Media 90% 10% past purchases? Spend Read more
  17. 17. venturethree 17 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  18. 18. venturethree 18 “The best interface is no interface” Golden Krishna, Senior Designer at Samsung Innovation Labs More on #NoUI
  19. 19. venturethree 19 Example: unlocking a car 13 steps with BMW 3 steps with No UI 1.A driver approaches her car. 1.A driver approaches her car. 2.Takes her smartphone out of her purse. 2.The car doors unlock. 3.Turns her phone on. 3.She opens her car door. 4.Slides to unlock her phone. 5.Enters her passcode into her phone. 6.Swipes through a sea of icons, trying to find the app. 7.Taps the desired app icon. 8.Waits for the app to load. 9.Looks at the app, and tries to figure out (or remember) how it works. 10.Makes a best guess about which menu item to hit to unlock doors and taps that item. 11.Taps a button to unlock the doors. 12.The car doors unlock. 13.She opens her car door. More on #NoUI
  20. 20. venturethree 20 Leap Motion, or “Kinect on steroids” Clay modeling demo
  21. 21. venturethree 21 “Glass is all about getting technology out of the way” Timothy Jordan Demo
  22. 22. venturethree 22 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  23. 23. venturethree 23 From motion capture to Maya in a few minutes Lynx A Camera on Kickstarter
  24. 24. venturethree 24 Desktop 3D scanner makes it accessible Demo
  25. 25. venturethree 25 3D printers connect designers and manufacturers Shibuya’s Fab Cafe
  26. 26. venturethree 26 And it works! Demo
  27. 27. venturethree 27 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  28. 28. venturethree 28 The future of news by Buzz Feed A Jean-Paul Sartre book for your philosophy, a copy of Le Monde to get the news, and a chat with the lady who sat next to you to get the latest gossips. Who said people wanted it siloed?
  29. 29. venturethree 29 Make it viral-ready! “You can’t go viral if your content can’t be viewed and shared on the mobile web.” Jonah Peretti, Founder & CEO of BuzzFeed Top slides
  30. 30. venturethree 30 Coca-Cola presents “journey” “I moved my team from PR sources to actual journalists and writers. Everyone in the organisation now has to shift the way we think. For us it’s a huge business transformation.” Ashley Brown, Coca-Cola, Digital & social media director Read notes
  31. 31. venturethree 31 Online publishers refuse banner ads
  32. 32. venturethree 32 Google Glass gives requirements to advertisers - Design for glass - Don’t get in the way - Keep it timely - Avoid the unexpected NYT x Glass demo
  33. 33. venturethree 33 In summary
  34. 34. venturethree 34 We are all on a journey sxsw 2013 was less of a tech fest. It was the year of maturity or the end of the “digital” industry for the benefit of one big environment. As humans, we need to understand what role we want technology to play in our lives. And we have to work together to make it happen and create relevant experiences for all of us.
  35. 35. venturethree 35 Thank you, please share your thoughts, leave us a comment.
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