May 2013 digital shoredtich

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Consumers live in a fluid and connected environment, it's time for digital to be built-in and no longer tagged on. Branding lies into the inception of a strong and holistic experience across your business and beyond media. The opportunities for your brand to lead the market have completely shifted as new devices and interfaces are at stake. It's key to proactively convert those environments into brand assets. Advertising has become secondary and more than ever the brand is the answer. We'll explore 4 key ingredients make your brand exciting in a connected world: the dream, the experience, the communities and the velocity.

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May 2013 digital shoredtich

  1. 1. venturethree for Digital ShoreditchBy Isabelle QuevillyMay 22nd, 2013Brands made for aconnected world
  2. 2. venturethreeIn the last decade, digital has exposedall facets of your brand, impactingyour business in many ways:2COMMUNICATIONMARKETINGSERVICESPRODUCTSINTERNAL TEAMSRECRUITMENTCUSTOMER CARERESEARCHPARTNERSNEWSINNOVATION B2BGLOBAL/LOCALPRODUCTIONENVIRONEMENTSHAREHOLDERS
  3. 3. venturethreeIt all happened organically,without any proper brandthinking nor business planning.3
  4. 4. venturethreeWHAT MAKES A BRANDIt’s time to join the dots between:4WHAT MAKES A BUSINESS
  5. 5. venturethreeWHAT MAKESA BRANDAnd turn digital technologyinto a real brand asset:5WHAT MAKESA BUSINESS
  6. 6. venturethree3 components to get you there6
  7. 7. venturethreeBRANDIDEA7BRAND IDEAUnderstand the big idea thatsits at the heart of yourbusiness.An idea that will disrupt yourcategory and addressesemerging needs.That idea will drive allcomponents of your brand.
  8. 8. venturethreeBRANDIDEA8BRANDEXPERIENCEBRAND EXPERIENCEManifest behaviours inherentto that brand idea across alltouch points.Convert your brand valuesinto actionable userexperiences guidelines.
  9. 9. venturethree 9BRANDCOMMUNITIESBRAND COMMUNITIESCreate windows of attentionto connect with people,influence behaviors andchange motivations.These can be done throughdevices or bespoke servicedesign. BRANDIDEABRANDEXPERIENCE
  10. 10. venturethree 10ONLINEOFFLINENOLINEDisruptiveAdaptiveFuture-proofBusiness growthSo digital is built into your business,not tagged on!
  11. 11. venturethreeThank youisabelle.quevilly@venturethree.com@digitalplanner11

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