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Consumers live in a fluid and connected environment, it's time for digital to be built-in and no longer tagged on. Branding lies into the inception of a strong and holistic experience across your business and beyond media. The opportunities for your brand to lead the market have completely shifted as new devices and interfaces are at stake. It's key to proactively convert those environments into brand assets. Advertising has become secondary and more than ever the brand is the answer. We'll explore 4 key ingredients make your brand exciting in a connected world: the dream, the experience, the communities and the velocity.