Presentation Hacks

✌ Presentation Hacks Naval Ravikant Venture Hacks Tuesday, March 16, 2010

The Presentation Doesn’t Matter Tuesday, March 16, 2010

Traction You Social Proof Product Market High Concept Pitch Elevator Pitch Tuesday, March 16, 2010

Preparation • Know your subject cold • Whiteboard test • Public speaking is conﬁdence (Dale Carnegie) • Micro, not macro • No ﬁller words (just pause) • When in doubt, code Tuesday, March 16, 2010

In the pitch • Introduce yourself • Keep a quick pace — you have 10 minutes • Tell a story • Confess ignorance • Think out loud, build trust Tuesday, March 16, 2010

Seduction • Reciprocity • Commitment and Consistency • Social Proof • Authority • Liking • Scarcity Tuesday, March 16, 2010

The High Concept Pitch Tuesday, March 16, 2010

“Summarize the company’s business on the back of a business card” – Sequoia Capital Tuesday, March 16, 2010

• “It’s Jaws in space!” (Alien) • “A serial killer who bases murders on the seven deadly sins!” (Se7en) • “A bus with a bomb!” (Guess.) • “Snakes on a plane!” Tuesday, March 16, 2010

• “Friendster for dogs.” (Dogster) • “Flickr for video.” (YouTube) • “We network networks.” (Cisco) • “The Firefox of media players.” (Songbird) • “The entrepreneurs behind the entrepreneurs.” (Sequoia Capital) • “Create your own social network.” (Ning) • “Venture Hacks.” (Guess who.) Tuesday, March 16, 2010

The Elevator Pitch Tuesday, March 16, 2010

“The elevator pitch forms everyone’s ﬁrst impression of your venture. It needn’t be a single sentence, but the delivery ought to be measured in seconds, not minutes — like any good TV or radio commercial.” – David Cowan, Bessemer Tuesday, March 16, 2010

• High Concept Pitch • Traction • Product (show) • Team • Social Proof • (Be concrete) Tuesday, March 16, 2010

Subject: Introducing Ning to Blue We have over 115,000 user-created Shirt Capital [A useful subject networks, and our page views are line!] growing 10% per week. [Traction.] We previously raised $44M from Legg Hi [Middleman], Mason and others, including myself. [More traction and social proof.] Thanks for offering to introduce us to Blue Shirt Capital. [Reiterating Before Ning, I started Netscape the social proof of the introducer.] (acquired by AOL for $4.2B) and I've attached a short presentation Opsware (acquired by HP for $1.6B). about our company, Ning. [I attached [Team’s past successes.] a deck.] Blue Shirt’s investments in companies Briefly, Ning lets you create your like Extensive Enterprises tell me own social network for anything. For that they could be a great partner free. In 2 minutes. [What’s the high for Ning. [Why are you interested in concept pitch? What does the product this investor?] We're starting help the customer do? Who is the meetings with investors next week, customer?] It's as easy as starting a and I would love to show Blue Shirt blog. [What's the metaphor?] Try it what we're building at Ning. [Call to at: http://ning.com [Link to the action and subtle scarcity.] product, screencast, or screenshots.] Best, We built Ning to unlock the great Marc Andreessen xyz@ning.com ideas from people all over the world 415.555.1212 [Contact information — who want to use this amazing medium how thoughtful.] in their lives. [What's the big problem or opportunity?] Tuesday, March 16, 2010

“Obey the 10/20/30 Rule of PowerPoint. It's quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.” – Guy Kawasaki Tuesday, March 16, 2010

1. Cover 7. (Quant) Marketing 2. Summary (done) 8. Sales (not BD) 3. Team (brag) 9. Competition (honest) 4. Problem (quick) 10.Milestones (not projections) 5. Solution (show) 11.Conclusion 6. Technology (hard) 12.Financing Tuesday, March 16, 2010

The Masters • Charlie Munger on Coca-Cola • http://stableboyselections.com/2008/03/25/charlie-munger-turning-2- million-into-2-trillion/ • Lawrence Lessig - Free Culture • http://randomfoo.net/oscon/2002/lessig/ Tuesday, March 16, 2010

Next Steps • Pitching Hacks • StartupList • http://venturehacks.com/startuplist • AngelList • http://venturehacks.com/angellist Tuesday, March 16, 2010

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