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Pitching Hacks
Premise

- To get good terms, you need multiple offers
- To get multiple offers, you need to tell a good story to
  severa...
Subject: Introducing Ning to Blue    We have over 115,000 user-created
Shirt Capital [A useful subject      networks, and ...
✌
    venturehacks.com
twitter.com/venturehacks
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Pitching Hacks

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Transcript of "Pitching Hacks"

  1. 1. ✌ Pitching Hacks
  2. 2. Premise - To get good terms, you need multiple offers - To get multiple offers, you need to tell a good story to several investors at the same time - Investors invest in stories, not businesses What you don't need - Business plan (nobody reads it) - Executive summary (nobody reads it) - NDA (no one will sign it) What you need (in order of importance) - Introduction (Typically an entrepreneur or investor) - High-concept pitch (3 words: “Flickr of video!”) - Elevator Pitch (100 words: “The team is great, it’s a huge market, we have traction, and so-and-so loves us.”) - 10-slide deck (20 minute pitch) - Getting past no (Read bit.ly/pmarca) Learn more - venturehacks.com/pitching
  3. 3. Subject: Introducing Ning to Blue We have over 115,000 user-created Shirt Capital [A useful subject networks, and our page views are line!] growing 10% per week. [Traction.] We previously raised $44M from Hi Steve, Legg Mason and others, including myself. [More traction and social Thanks for offering to introduce proof.] us to Blue Shirt Capital. [Reiterating the social proof of Before Ning, I started Netscape the introducer.] I've attached a (acquired by AOL for $4.2B) and short presentation about our Opsware (acquired by HP for company, Ning. [I attached a $1.6B). [Team’s past successes.] deck.] Blue Shirt’s investments in Briefly, Ning lets you create your companies like Extensive own social network for anything. Enterprises tell me that they For free. In 2 minutes. [What’s could be a great partner for Ning. the high concept pitch? What does [Why are you interested in this the product help the customer do? investor?] We're starting meetings Who is the customer?] It's as easy with investors next week, and I as starting a blog. [What's the would love to show Blue Shirt what metaphor?] Try it at: http:// we're building at Ning. [Call to ning.com [Link to the product, action and subtle scarcity.] screencast, or screenshots.] Best, We built Ning to unlock the great ideas from people all over the Marc Andreessen world who want to use this amazing xyz@ning.com medium in their lives. [What's the 415.555.1212 [Contact information big problem or opportunity?] — how thoughtful.]
  4. 4. ✌ venturehacks.com twitter.com/venturehacks
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