✌
How to measure product/market fit
           Venture Hacks
With Hiten Shah
 kissmetrics.com
    @hnshah
Outline

1. survey.io: Before product/market fit
2. survey.io measures fit
3.  How did you discover the product?
4.  How w...
survey.io: Before product/market fit
survey.io measures fit
1. How did you discover the product?
2. How would you feel if you could
    no longer use the product?
3. What would you likely use as an alternative
   if the product were no longer available?
4. What is the primary benefit that
you have received from the product?
survey.io is open-ended
The flock will always find the best grass
You don't need survey.io to find
         the best grass
5. Have you recommended the product to anyone?
6. What type of person do you think
would benefit most from the product?
7. How can we improve the product
   to better meet your needs?
survey.io is more powerful with filtering
8. Would it be okay if we followed up
by email to request a clarification to
     one or more of your responses?
Upcoming survey.io features
Get qualitative feedback before fit
Must-have % by industry
Ask the must-have question
✌
       Get more startup advice
 Venture Hacks            KISSmetrics
venturehacks.com        kissmetrics.com
 @ventureha...
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How to measure product-market fit

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How to measure product-market fit

  1. 1. ✌ How to measure product/market fit Venture Hacks
  2. 2. With Hiten Shah kissmetrics.com @hnshah
  3. 3. Outline 1. survey.io: Before product/market fit 2. survey.io measures fit 3. How did you discover the product? 4. How would you feel if you could no longer use the product? 5. What would you likely use as an alternative if product were no longer available? 6. What is the primary benefit that you have received from the product? 7. survey.io is open-ended 8. The flock will always find the best grass 9. You don't need survey.io to find the best grass 10. Have you recommended the product to anyone? 11. What type of person do you think would benefit most from the product? 12. How can we improve the product to better meet your needs? 13. survey.io is more powerful with filtering 14. Would it be okay if we followed up by email to request a clarification to one or more of your responses? 15. Upcoming survey.io features 16. Get qualitative feedback before fit 17. Must-have % by industry 18. Ask the must-have question
  4. 4. survey.io: Before product/market fit
  5. 5. survey.io measures fit
  6. 6. 1. How did you discover the product?
  7. 7. 2. How would you feel if you could no longer use the product?
  8. 8. 3. What would you likely use as an alternative if the product were no longer available?
  9. 9. 4. What is the primary benefit that you have received from the product?
  10. 10. survey.io is open-ended
  11. 11. The flock will always find the best grass
  12. 12. You don't need survey.io to find the best grass
  13. 13. 5. Have you recommended the product to anyone?
  14. 14. 6. What type of person do you think would benefit most from the product?
  15. 15. 7. How can we improve the product to better meet your needs?
  16. 16. survey.io is more powerful with filtering
  17. 17. 8. Would it be okay if we followed up by email to request a clarification to one or more of your responses?
  18. 18. Upcoming survey.io features
  19. 19. Get qualitative feedback before fit
  20. 20. Must-have % by industry
  21. 21. Ask the must-have question
  22. 22. ✌ Get more startup advice Venture Hacks KISSmetrics venturehacks.com kissmetrics.com @venturehacks @hnshah
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