How to bring a product to market

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  • 1. ✌ How to bring a product to market Venture Hacks
  • 2. With Sean Ellis startup-marketing.com @seanellis
  • 3. Outline: Before fit 1. Half the marketing battle is the product 2. Must-have products make marketing easier 3. How PayPal built a must-have product 4. Understand the must-have users 5. How to get to product/market fit 6. How not to get to fit 7. Should I launch? 8. You can't set a deadline on fit 9. How to communicate with the board during fit 10. How to use positioning to improve fit 11. It's frustrating to try to grow with low fit 12. How many users do you need to determine fit? 13. Who do you survey? 14. What is promise? 15. Don't over-position your product during fit 16. Pivot the business around the love 17. Focus the business on the love 18. Create a great experience around the love 19. Create a business model around the love 20. First find the love 21. Are recommendations a good indicator of fit? 22. The must-have metric is a good indicator of fit
  • 4. Outline: After fit 1. What comes after fit? 2. Prepare for growth 3. a) Put the metrics in place 4. b) Optimize the funnel 5. c) Optimize the messaging 6. Prepare for growth as quickly as possible 7. Remove bottlenecks to preparing for growth 8. Preparing for growth is not a low-burn period 9. Preparing for growth doesn't require growth 10. Use a business model to grow quickly 11. Grow and create new channels 12. Nail the first user experience while preparing for growth 13. Leave no room for the competition 14. Marketplaces are an exception to this model 15. Why Sean decided to focus on startup marketing 16. Just scratching the surface
  • 5. Half the marketing battle is the product
  • 6. Must-have products make marketing much easier
  • 7. How PayPal built a must-have product
  • 8. Understand the must-have users
  • 9. How to get to product/market fit
  • 10. How not to get to fit
  • 11. Should I launch?
  • 12. You can't set a deadline on fit
  • 13. How to communicate with the board during fit
  • 14. How to use positioning to improve fit
  • 15. It's frustrating to try to grow without fit
  • 16. How many users do you need to determine fit?
  • 17. Who do you survey?
  • 18. What is promise?
  • 19. Don't over-position your product during fit
  • 20. Pivot the business around the love
  • 21. Focus the product on the love
  • 22. Create a great experience around the love
  • 23. Create a business model around the love
  • 24. First find the love with customer development
  • 25. Are recommendations a good indicator of fit?
  • 26. The must-have metric is a good indicator of fit
  • 27. What comes after fit?
  • 28. ✌ Get more startup advice Venture Hacks Sean Ellis venturehacks.com startup-marketing.com @venturehacks @seanellis