Mytalk MobileBeat 2010 Startup Competition Presentation


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  • No hockey stick charts of mobile web growth. I assume you all get that
  • Mytak is about getting people together based on location and segmentation
  • Does not render a web map or web page with a list of plumbers but provides a list of plumbers closest to furthest to which you can reach out and contact directly
  • With respect to “check in” services-not our target demo. Do not want to be Mayor fo a Bagel shop
  • Add screen shots of commercial screens
  • Gratuitous pretty girl. Intended . We have a strong marketing team and we intend to be very aggressive in getting mytalk into peoples hands
  • Mytalk MobileBeat 2010 Startup Competition Presentation

    1. 1. “Nearby and Available” Mytalk, Inc 11717 Bowman Green Drive Reston, Va. 20190 703-879-8688
    2. 2. who we are <ul><li>location based services aggregator </li></ul><ul><li>developed and is launching this summer the mytalk® “location aware” commercial and social networking service </li></ul><ul><li>Mytalk® allows individuals on their mobile device to identify, view the profiles of, and communicate with other mytalk individuals and business members based upon their physical proximity and filtered by preferences </li></ul>
    3. 3. how it works <ul><li>Mytalk consists of a launch application on the mobile device which integrates with the Mytalk web portal ( ) </li></ul><ul><li>Members register at mytalk portal or directly from device </li></ul><ul><li>Profiles render to mobile device ranked closest to furthest </li></ul><ul><li>Click on profile for further details and or to Communicate via text, email </li></ul><ul><li>System provides the ability to Search member and business profiles by individual particulars, interests and keywords </li></ul>
    4. 4. how it works (continued) <ul><li>Broken into business and individual services </li></ul><ul><li>Clustering capability to web mapping. </li></ul><ul><li>Account level location tracking on commercial side. (no individual member location tracking) </li></ul><ul><li>Contact directly business members in the field </li></ul><ul><li>example search queries </li></ul><ul><ul><ul><li>“ females 25-30” </li></ul></ul></ul><ul><ul><ul><li>nearby available “taxi” </li></ul></ul></ul><ul><ul><ul><li>nearby and available “tow truck” </li></ul></ul></ul><ul><ul><ul><li>nearby “happy hour” </li></ul></ul></ul><ul><ul><ul><li>nearby and available “plumber” </li></ul></ul></ul><ul><ul><ul><li>Nearby “49 ers “Fans” </li></ul></ul></ul>
    5. 5. who we are not <ul><li>Not a buddy finder </li></ul><ul><li>Tool - not a game </li></ul><ul><li>Not “check in” application. </li></ul><ul><li>Not just social networking, designed for individual and business networking and communication </li></ul><ul><li>Do not reveal “individual” location but rank closest to furthest </li></ul><ul><li>Mobile business - social groups members however can be tracked </li></ul>
    6. 6. benefits/value of mytalk <ul><li>Free service with genuine usefulness with ”nearby and available” approach for individuals or businesses </li></ul><ul><li>Unlimited segmentation (keyword searchable) </li></ul><ul><li>No more missed encounters </li></ul><ul><li>Free fleet and employee tracking capability for small businesses </li></ul><ul><li>Emergency response applications </li></ul><ul><li>Significant built in privacy and security aspects for membership protection </li></ul>Launch Application Mytalk Individual Preferences mytalk individual preferences Profile Pictures Details of Lifestyle Emergency Contacts Other Applications
    7. 7. stage of development <ul><li>Mytalk Portal ( ) and initial mobile device application development complete </li></ul><ul><li>Scheduled launch In Washington DC area on iPhone and iPad August 15, 2010 </li></ul><ul><li>Contemporaneous development of Android, Blackberry and Windows Mobile platforms permitting scheduled release September 15, 2010. Other mobile operating platforms to follow </li></ul><ul><li>Geographically based expansion thereafter </li></ul>
    8. 8. how we make money <ul><li>Location based Pay Per Click Advertising </li></ul><ul><li>Strategic Partnerships (several in place) </li></ul><ul><li>mytalk Network services “Powered by mytalk” </li></ul><ul><li>Enhanced Member services </li></ul>
    9. 9. marketing approach <ul><li>Aggressive but fiscally prudent “energy drink” marketing approach to get mytalk application in public hands. </li></ul><ul><ul><li>Point of Presence/Events </li></ul></ul><ul><ul><li>College Campuses </li></ul></ul><ul><ul><li>Sporting Events </li></ul></ul><ul><ul><li>“ Sponsored by mytalk” events </li></ul></ul><ul><li>Viral </li></ul><ul><li>Ecommerce </li></ul><ul><li>Broadcast partnerships (radio) </li></ul><ul><li>Strategic Partnerships </li></ul>
    10. 10. contact <ul><li>Contact: </li></ul><ul><li>Michael Hodge </li></ul><ul><li>CEO-mytalk </li></ul><ul><li>[email_address] </li></ul><ul><li>301-980-3688 </li></ul>