Android Applications, Business Models and Challenges

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Android Applications, Business Models and Challenges.

Presentation of Konstantinos Polychronis at the Mediterranean College 22/11/11

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Android Applications, Business Models and Challenges

  1. 1. Android Applications,Business Modelsand Challenges Konstantinos Polychronis Founder & Chief Software Engineer at PinApps.com Founder of AndroidGreece.gr and GreekAndroidApps.gr
  2. 2. Introduction
  3. 3. Introduction
  4. 4. Business Tools
  5. 5. Business Tools
  6. 6. Business Tools
  7. 7. Business Tools
  8. 8. Business Tools Googles FirstProduction Server
  9. 9. Services on the Cloud
  10. 10. Business Tools
  11. 11. Business Tools Anne Wojcicki
  12. 12. Business Tools Anne Wojcicki
  13. 13. Business Tools
  14. 14. Business Tools
  15. 15. SoftwareName ValueLinux Operating System 0€Eclipse IDE 0€Android SDK and Tools 0€Version Control, BackUp, Server 0€ ~Other Tools 0€Android Market Registration 25$ once and thats it
  16. 16. Business Models
  17. 17. Build the App, Sell it to Companies
  18. 18. Build the App, Sell it to Enterprises (B2B)
  19. 19. Build the App, Sell it to OEMs
  20. 20. Build the App, Sell it to Service Providers
  21. 21. Build the App, Sell it to Content Providers
  22. 22. Build the App, Sell(?) it to Individuals
  23. 23. The idea!
  24. 24. Get the idea Right orGet the Right idea!
  25. 25. Closer to the Truth: ”A good idea, good execution,good timing, perseveranceand balls of steel will win” Tara Hunt ceo/co-founder of Buyosphere
  26. 26. Advertisements VS Paid Apps More downloads  Less downloads Long wait profit  Immediate profit Unsure profit  Sure profit Higher probability of  None repetition repetition Higher net profit  Less net profit -  Prestige
  27. 27. Advertisements VS Paid Apps$1M in adv > x * $0.99 in sales
  28. 28. Free App, in app Purchasing
  29. 29. Anything Else?
  30. 30. Build Content, sell it to Android Users
  31. 31. Build Services, sell it to Android Users
  32. 32. Build Services, sell it to Android Developers
  33. 33. Applications VS Games
  34. 34. Applications VS Games Faster to Develop  Slower to Develop Easier to Develop  More Difficult to Develop Small learning curve  Big Learning Curve Fewer Downloads  More Downloads Less Revenue  More Revenue
  35. 35. Who won? You decide!(its your project after all)
  36. 36. Android VS iOS
  37. 37. Success Stories Task Manager $16.000 / month Car Locator $13.000 / month iSteam $100.000 in ONE month Many many more
  38. 38. Outro
  39. 39. Outro

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