Moments of truth
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Moments of truth

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Moments of truth

Moments of truth

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    Moments of truth Moments of truth Presentation Transcript

    • The three Moments Of Truth R e s e a r c h 213
    • FMOT – First moment of truth what consumers see and seek Appealing senses, values and emotions
    • SMOT – Second moment of truth what consumers experience Every usage experience is a chance to delight consumers
    • TMOT – Third moment of truth how consumers participate The product experience generates emotions, opinions, feedback
    • research213.tk