Today Indian Banks are as technology
savvy as their counter parts in
The competitive and reform force have
led to the emergence of internet, e-
banking, ATM, credit card and mobile
banking too, to let banks attract and
In recent times economy is been pushing
to increase the role of multi-national
banks in the banking sector.
Innovative Financial Products
Technical Developments in the Domestic
Problem of Inefficient Management
Changing Financial Market Conditions
Customized products and services
Value added services and features
In today’s economy FDI plays an
important role in each sector. So it is
important to understand the concept
and trends of FDI, therefore in this study
an attempt is made to find out the
impact of FDI on Indian banking industry.
Hence, the present study.
To find out the Impact of FDI on Indian
To Analyze the Impact of FDI on Indian
To understand the Impact of FDI on
Indian banking Infrastructure.
To check out customer satisfaction
Research Type: - Analytical Research.
Sampling Technique: - Simple random
Sample Size: - 50 Respondents,
Sample Population: - Bank Customers.
Research Tools: - Percentage and
Plan of Analysis: - The collected data
analyzed and interpreted by using tables
and statistical tools.
Statement: - “There is a strong linkage between
Technology and Customer Satisfaction”
The statement pertaining relationship between
satisfaction and technology. It is inferred that the
correlation between said variables are strongly linked
to each other. The result at 0.01 significant level (2
tailed) Pearson correlation is .918. In this study
customer satisfaction is depended on modern
technology adopted by Indian banking industry
through FDI. Therefore, banking industry is making
customer delightment by providing various
innovative technological services like ATM, Mobile
banking instant transfer and so on.
It is found that only 36% female respondents
are having bank accounts.
Majority of the respondents belonging to
18-35 age groups.
It is found that the length of experience of
56% belongs to1-5 years.
It is found that most of the respondents
approve FDI will increase banking services
It is found that most of the respondents feel
that FDI will help the banks to provide
innovative banking facilities to customers.
In Indian context females are not encouraged much and not
given independency to have bank accounts. It is suggested
that female should be given more social freedom,
encouragement and independency to participate in banking
activities. It is known that females are more cautious about
money management. Hence, priority should be given to
India is known for youngsters in this study majority of the age
group who have participating in banking activities are youths.
It is suggested that country like India not only consist of
youngsters but also other age group with different
experience and exposure should participate in banking
The boom of LPG Era attracts more customers
to participate in banking activities by providing
various segment features for different
segmented customers. It is suggested that
banks should continue the same rapport with
the customer and try to introduce some
creative and innovative feature for minors also.
FDI creates a competitive zone among banks by
inculcating services like increases of working hours,
systematic procedures, discloser of information, on
time delivery and reduction of malpractices. Hence,
it is suggested that all banks should continue the
At the outset, foreign direct investment is
playing a important role in case banking
industry by providing investment, modern
technology, best practices, innovative
ideas, creative atmosphere and so on.FDI
also extended its interest towards banking
employees to feel free, work without stress,
good ambiance, and job satisfaction. FDI
also facilitate banking management to
take right decision at the right time through
best guidelines. Eventually, FDI must take
care of social responsibility of the society.