USID - Manoj Manduva

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my presentation at USID 2010

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USID - Manoj Manduva

  1. 1. Om Purna- madah, purna-midam Purnat-purnam-udacyate Purnaysa purna-madaya purna-meva-vasisyate All this is full , All that is full from fullness, fullness comes When fullness is taken from fullness / fullness still remains. — shanti mantra
  2. 2. transitional societies tmmt Emerging Markets 3 7 large population / resources wealth opportunities
  3. 3. Path of Emerging Markets i ‘: developed nations / " /1 emulation / exact path / ,' followed by the other 3”» developed nations , / Ki’ emerging markets
  4. 4. Path of Emerging Markets set HEW parameters A of development developed nations <2 <2 <2 f' A U innovate at V3’ ‘KJ every step towards “. reaching development - ’i XV I emerging markets Development = | . :: Development : HDI (Human Development Index) + GDP (Gross Domestic Product)
  5. 5. A scenario of technology transfer ” Ctrl C ” ” Ctrl V " latest technology developed nation emerging market
  6. 6. A scenario of technology transfer ” Ctrl C ” ” Ctrl V " lete5t technology latest technology developed nation emerglng markets 0 i Illlllll I poncy issues infrastructure
  7. 7. A scenario of technology transfer latest technology developed nation analysing need sustainable design understanding culture appreciating diveristy applying innovation awareness latest technology emerging markets ~ Q ' llllllll I poncy Changes infrastructure
  8. 8. “ur responsibility: U analysing need sustainable design understanding culture appreciating diveristy applying innovation + rich interactions user experience
  9. 9. Phones User Research > Shadowing Home AnyTV ColorTV C&S Connection Any Phone Mobile Phone Any Automobile Car 2-wheeler Fridge Washing Machine Computer/ Laptop Air Conditioner source 2 indicus analytics 65% 91% 79% 6996 66% 64% 42% 3. 5% 41 % 35% 1 4% 1 0% 86% 8696 6396 5696 50% 4896 32% 296 3196 22% 4.596 0.3% Color Screen Games FM Radio Any Camera MP3 Player Bluetooth Video recording GPRS Extended memory Toudw Screen Wi- fi 82% 78% 49% 1 6% 1 2% 1 0% 7% 4% 4% 1%
  10. 10. Observed Patterns: — Official meeting — Catching up for a movie — An appointment - A Get together plan . e The need to schedule activities / plans The need to update/ receive update of the status of caller - Whether busy / free? — What he/ she is feeling? The need to update/ receive update of the location of the caller. - The exact location — The meeting point — Way finding — The route to take etc. — Narration of previous call. —Te| |ing what his/ her friend said about a matter. Environment constraints over the conversations. — Traffic — loud noise 5 '17, Illl r Recalling previous conversations. filllli
  11. 11. " where are you staying? ” " somewhere from paradise " ” Those big towers, from there towards some under bridge " " paradise , what is this paradise, world famous in Hyderabad or what? ? ” Landmark not Lattitude Photographic memory Experiences Imaginative / recall
  12. 12. pictures of landmarks Concept : Image stitching for sharing location information " , . L Stitching images and ‘ giving captions friend recieves a message with the stitched picture
  13. 13. + feeling + expression Text message + easy interaction + graphics ‘ + animation 7 is = rich experience
  14. 14. Mr. Gopa| checks the dictionary for words in the message carrying emotion/ feeling and chooses the expression for the avatar l 4’ 6" i‘ l shares his avatar Hi dear. I cracked the deal. I'm very azired : | 1-41‘: '. :~'. -and for me tr M‘ Coincept : Sharing experiences over mobile phone Anion ms/ mu: In Gupal 1 . .g. .«= f (run : Gopai C W 1 ‘,7 C’ 3 ‘£2 HI dear Icracked the deal. I'm very excited : l Mrs. Geeta
  15. 15. USlD201O I. . thank you presentation by manoj manduva National Institute of Design

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