Social - Best habits to follow and pitfalls to avoid

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Social - Best habits to follow and pitfalls to avoid

Social - Best habits to follow and pitfalls to avoid

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  • Labour sacked an election candidate last month for a string of foulmouthed internet rants.
  • According to Star Magazine the musician was spending more time telling his 300,000+ followers about every details of his life than spending it with Aniston that she finished the relationship.
  • For companies examples are United Guitar Video (9 Millon Views): http://www.youtube.com/watch?v=5YGc4zOqozo iPhone 4 Video, New Zealand Video (Nothing to Hide) http://www.youtube.com/watch?v=7-Mq9HAE62Y

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  • 1. Social - Best Habits to follow and Pitfalls to avoid
    t.n.c.venkatarangan
    CMD, Vishwak Solutions Pvt. Ltd.
    Microsoft Regional Director, Chennai
  • 2. Company or Individual
    Do’s & Don’t vary
  • 3. How People contacted in 1980s?
    Office
    Social Clubs
    Residence
  • 4. In late 90s?
    Bulletin Boards & Forums
    Chat
    Email
    Mobile Phone
  • 5. In 2010!
  • 6. Understand the medium
    Instant Messenger & Chat
    Yahoo! Groups & Forums!
    YouTube or FlickR
    FaceBook or Linked-In
    Blogging
    Twitter
    Four Square
  • 7. Social is child’s play
    What can go wrong?
  • 8.
  • 9. Example’s of Don’t
    16, September 2008: Hacker, David Kernell, had guessed Palin's password by looking up biographical details such as her high school and birthdate
    Reference: http://en.wikipedia.org/wiki/Sarah_Palin_email_hack
  • 10. More Examples
    In March ‘10 an unemployed Frenchman was arrested for trying to hack into the accounts of  President Barack Obama and Britney Spears
    In USA a man from Oklahoma City was arrested by FBI agents after he posted threatening Tweets about a bloody rampage against the government
    An Aussie newspaper columnist was given the boot after making a string of controversial Twitter remark
    A New Yorker was arrested last year for using Twitter to alert protesters to police movements
    Jennifer Aniston reportedly ended her relationship with John Mayer because he was obsessed with Twitter
  • 11. Should we do social?
    It seems to be very risky
  • 12. Why should we do social?
    Barack Obama used it & won
    Facebook has 500 million users, Twitter 190 million
    Identify and invite speakers
    Market yourself, reach out to new friends (leads)
    Keep in touch with friends (Research on prospective clients)
  • 13. Social
    DO’s
    Dont’s
    join social networking groups that cater to your preferences
    do update regularly
    mother was right, do give to get
    start slow
    study & tweak default privacy settings
    don’t overdo member profile
    don’t befriend everyone
    don’t trust chat
    don’t keep old passwords
    don’t post year born
    don’t spread rumours
    don’t be afraid to use “report/block this person”
  • 14. Rules for Create
    Nothing called 100% private in social
    Do the NewsPaper front page test
    Your friends value their privacy
    PII especially of Kids & Girls not okay
    Choosing your profile picture
    Discretion is Appreciated
    Don’t Out Your Boss as a Jerk
  • 15. Tips to Consume - Aggregator
    Aggregator like Sobees or TweetDeck or Windows Live
  • 16. Tips to create
    Use Appropriate tools
    Single Post: Integrate Twitter to FaceBook, Blogger to Twitter, YouTube to Twitter
    Mobile: EchoFon
    Video: Windows Live Moviemaker, CISCO FlipShare, Adobe Premiere Elements
    Photos: Google Picasa, Apple iPhoto, Windows Live Photo Gallery
  • 17. ಧನ್ಯವಾದಗಳು
    આભાર
    धन्यवाद
    നിങ്ങള്‍‌ക്ക് നന്ദി
    ধন্যবাদ
    நன்றி
    ଧନ୍ୟବାଦ
    ధన్యవాదాలు
  • 18. Twitter: @venkataranganfacebook.com/venkataranganwww.venkatarangan.com/blog
    "Anything that can go wrong will go wrong"