IT Everywhere:Opportunities & ChallengesProfessor N.VenkatVenkatramanBoston University School of ManagementApril 2013
IT Everywhere: Opportunities & ChallengesFive Webs & Three HorizonsSales Eminence @ IBM
1995
19952015
Why do SUCCESSFUL companies die?
Why do SUCCESSFUL companies die?Core Competency
Why do SUCCESSFUL companies die?Core CompetencyCompetencyTrap
Role of IT Within YOUR Client Organizations
ImplementationIT/ISManagers
ImplementationIT/ISManagersCostCenterInnovationBusinessManagers
ImplementationIT/ISManagersCostCenter
ImplementationIT/ISManagersCostCenter1.What’s their mandate?2.What are their capabilities?3.What’s their sourcing logic?4....
Moore’sLawMetcalfe’sLawBandwidthLaw
Moore’sLawMetcalfe’sLawBandwidthLawCompute ConnectCloud
BusinessValueMoore’sLawMetcalfe’sLawBandwidthLawCompute ConnectCloud
ImplementationIT/ISManagersCostCenterInnovationBusinessManagers
ImplementationIT/ISManagersCostCenterInnovationProfitCenterBusinessManagers
ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterBusinessManagers
ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterBusinessManagers
ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterClientRoleBusinessManagers
Their Business
DigitalTheir Business
5 WebsMobileWebSocialWebMediaWebMachineWebRealtimeWeb
OpportunitiesChallenges5 WebsMobileWebSocialWebMediaWebMachineWebRealtimeWeb
1. Machine Web
1
1
Tiny Operating System (OS) for Glass (!)API for GlassApp EcosystemsRole of PartnersSeeking New Value Frontiers
Tiny Operating System (OS) for Glass (!)API for GlassApp EcosystemsRole of PartnersSeeking New Value FrontiersWhat strateg...
Automobile“Computer on Wheels Connected to the Internet”2
Remote Door UnlockRemote StartRemote Car Slow Down (viapolice)
Ford Sync | With Microsoft
“Cars as Computers Connected to the Networkwith Software API....”
Built-inAppsBrought-inAppsBeamed-inAppsFord AutomobilesFord ConsumersFord Dealers“AutomobileArchitecture”
3
Why is it Relevant forYour Client?What do increased sensors &internet of things mean for yourclients?How could they utiliz...
2. Mobile Web
2. Mobile Web6.8 billionSubscriptions
~ 2 Billion Smartphones
“Leaders” “Challengers”2007
“Leaders” “Challengers”2007
“Leaders” “Challengers”2013
“Leaders” “Challengers”2013
Apple iPad Sales in Units (Millions)Cumulative Sales of over120 Million Units
07.51522.5302010 (Q3) 2011 (Q1) 2011 (Q3) 2012 (Q1) 2012 (Q3) 2013 (Q1)22.8614.0417.0411.815.4311.129.254.697.334.13.27App...
“We are in the Post-PC World”
Apps 775,000 700,000Downloads 40 Billion 25 BillionJanuary 2013Competing in the Post-PC World
New Form Factors& New InterfacesGoogle Glass API
HealthcareRetail FinanceMedia &EntertainmentEnergyTransportationEducationCommunications
ConsumerHealthApps
Gamification forMedical Adherence
Energy Sector
Retail Finance
Apps | Magazines & Newspapers
Apps | Magazines & Newspapers
Apps |Television Shows
Why is it Relevant forYour Client?Every sector will be impacted bymobile web.What’s their strategic roadmapfor mobile web?12
3. Social Web
1+ Billion Facebook Users
50% Log on Everyday700 minutes permonth per user30 Billion pieces of contentshared each month55 million statusupdates ever...
Timeline Social AppsSocial Search Phone
Timeline Social AppsSocial Search Phone
Timeline Social AppsSocial Search Phone
Timeline Social AppsSocial Search Phone
Timeline Social AppsSocial Search Phone
Timeline Social AppsSocial Search Phone
Social Web
McKinsey Study (2012)Why Should Your Clients Careabout Social Web?
1.5 billion social networkingusers globally; 80% interactregularlyMcKinsey Study (2012)Why Should Your Clients Careabout S...
1.5 billion social networkingusers globally; 80% interactregularly70% of Companies usesocial technologies; 90%report some ...
1.5 billion social networkingusers globally; 80% interactregularly70% of Companies usesocial technologies; 90%report some ...
“B2B2C”
E2E E2CC2E C2C“Employees”“Employees”“Customers”“Customers”Why is it Relevant forYour Client?
4. Media Web
•4 billion hours of video watched each month•1 billion monthly unique visitors•72 hours of videos uploaded every minute•70...
+
Some PopularYouTube ChannelsB2C B2B2C
Media Web Disrupts BusinessModels
Media Web is Evolving.....
Why is it Relevant forYour Client?Does Your Client Have aYouTube Channel?What data are you analyzingfrom their YouTube Cha...
5. Real Time Web
Tweeting and Retweeting about theJapanese natural disaster60 Minutes AfterEarthquakeMarch 11, 2011Source:Twitter
Tweeting and Retweeting about theJapanese natural disaster60 Minutes AfterEarthquakeMarch 11, 2011Source:Twitter
Why is it Relevant forYour Client?Does your client monitor tweetsabout products/services?What data are they analyzingfrom ...
Order in next2 Hours to get itby......Order in next3 Hours to get itby......Number instock.....
Decision Cockpits
Data Information Knowledge Action ResultsRealtime WebBig Data | Analytics | Business Results{SystemGap}{ExpertiseGap}{Proc...
5 WebsMobileWebSocialWebMediaWebMachineWebRealtimeWebWhy Do We Care?
5 WebsMobileWebSocialWebMediaWebMachineWebRealtimeWebProduct DesignProcess ArchitectureService DeliveryWhy Do We Care?
MobileWebSocialWebMediaWebMachineWebRealtimeWeb
MobileWebSocialWebMediaWebMachineWebRealtimeWeb
MobileWebSocialWebMediaWebMachineWebRealtimeWeb
MobileWebSocialWebMediaWebMachineWebRealtimeWeb
MobileWebSocialWebMediaWebMachineWebRealtimeWeb
MobileWebSocialWebMediaWebMachineWebRealtimeWeb
MobileWebSocialWebMediaWebMachineWebRealtimeWebHow couldBoston Children’s Hospitalleverage these webs?
Four Implications forYour Clients
ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterYourRoleBusinessManagers1
ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterYourRoleBusinessManagers“SupportingToday...
ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterYourRoleBusinessManagers2
ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterYourRoleBusinessManagers“ShapingFuture S...
ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterYourRoleBusinessManagers3
ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterYourRoleBusinessManagers“BalancingToday ...
5 WebsMobileWebSocialWebMediaWebMachineWebRealtimeWebImpact OverTime.....H1: Manage Current Business ModelH2: Adapt Curren...
ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterBusinessManagers
ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterBusinessManagersHorizon1
ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterBusinessManagersHorizon1Horizon 2 & 3
ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterBusinessManagersCxOHorizon1Horizon 2 & 3...
IT Everywhere: Opportunities & ChallengesFive Webs & Three HorizonsSales Eminence @ IBM
BusinessStrategyITStrategy
Your CompanyMobileWebSocialWebMediaWebMachineWebRealtimeWebBusinessStrategyITStrategy
ThinkAbout
ThinkAboutYour Role as Sales LEADER
1. Pose ‘questions’ that drive new thinking2. Lead with ideas & insights3. Help clients navigate IT landscape for business...
“The difficulty lies notso much indeveloping newideas as in escapingfrom old ones.”
Thanks Very MuchConversation Continues...Twitter: @NVenkatramanLinkedIN: NVenkatraman
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
Upcoming SlideShare
Loading in …5
×

Venkatraman 5 webs 3 horizons

966
-1

Published on

I discuss why we need to think about digitization through the lens of five webs.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
966
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
29
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Venkatraman 5 webs 3 horizons

  1. 1. IT Everywhere:Opportunities & ChallengesProfessor N.VenkatVenkatramanBoston University School of ManagementApril 2013
  2. 2. IT Everywhere: Opportunities & ChallengesFive Webs & Three HorizonsSales Eminence @ IBM
  3. 3. 1995
  4. 4. 19952015
  5. 5. Why do SUCCESSFUL companies die?
  6. 6. Why do SUCCESSFUL companies die?Core Competency
  7. 7. Why do SUCCESSFUL companies die?Core CompetencyCompetencyTrap
  8. 8. Role of IT Within YOUR Client Organizations
  9. 9. ImplementationIT/ISManagers
  10. 10. ImplementationIT/ISManagersCostCenterInnovationBusinessManagers
  11. 11. ImplementationIT/ISManagersCostCenter
  12. 12. ImplementationIT/ISManagersCostCenter1.What’s their mandate?2.What are their capabilities?3.What’s their sourcing logic?4.What are their performance metrics?
  13. 13. Moore’sLawMetcalfe’sLawBandwidthLaw
  14. 14. Moore’sLawMetcalfe’sLawBandwidthLawCompute ConnectCloud
  15. 15. BusinessValueMoore’sLawMetcalfe’sLawBandwidthLawCompute ConnectCloud
  16. 16. ImplementationIT/ISManagersCostCenterInnovationBusinessManagers
  17. 17. ImplementationIT/ISManagersCostCenterInnovationProfitCenterBusinessManagers
  18. 18. ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterBusinessManagers
  19. 19. ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterBusinessManagers
  20. 20. ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterClientRoleBusinessManagers
  21. 21. Their Business
  22. 22. DigitalTheir Business
  23. 23. 5 WebsMobileWebSocialWebMediaWebMachineWebRealtimeWeb
  24. 24. OpportunitiesChallenges5 WebsMobileWebSocialWebMediaWebMachineWebRealtimeWeb
  25. 25. 1. Machine Web
  26. 26. 1
  27. 27. 1
  28. 28. Tiny Operating System (OS) for Glass (!)API for GlassApp EcosystemsRole of PartnersSeeking New Value Frontiers
  29. 29. Tiny Operating System (OS) for Glass (!)API for GlassApp EcosystemsRole of PartnersSeeking New Value FrontiersWhat strategic questions for your clients from this example?
  30. 30. Automobile“Computer on Wheels Connected to the Internet”2
  31. 31. Remote Door UnlockRemote StartRemote Car Slow Down (viapolice)
  32. 32. Ford Sync | With Microsoft
  33. 33. “Cars as Computers Connected to the Networkwith Software API....”
  34. 34. Built-inAppsBrought-inAppsBeamed-inAppsFord AutomobilesFord ConsumersFord Dealers“AutomobileArchitecture”
  35. 35. 3
  36. 36. Why is it Relevant forYour Client?What do increased sensors &internet of things mean for yourclients?How could they utilize it forcompetitive advantage?12
  37. 37. 2. Mobile Web
  38. 38. 2. Mobile Web6.8 billionSubscriptions
  39. 39. ~ 2 Billion Smartphones
  40. 40. “Leaders” “Challengers”2007
  41. 41. “Leaders” “Challengers”2007
  42. 42. “Leaders” “Challengers”2013
  43. 43. “Leaders” “Challengers”2013
  44. 44. Apple iPad Sales in Units (Millions)Cumulative Sales of over120 Million Units
  45. 45. 07.51522.5302010 (Q3) 2011 (Q1) 2011 (Q3) 2012 (Q1) 2012 (Q3) 2013 (Q1)22.8614.0417.0411.815.4311.129.254.697.334.13.27Apple iPad Sales in Units (Millions)Cumulative Sales of over120 Million Units
  46. 46. “We are in the Post-PC World”
  47. 47. Apps 775,000 700,000Downloads 40 Billion 25 BillionJanuary 2013Competing in the Post-PC World
  48. 48. New Form Factors& New InterfacesGoogle Glass API
  49. 49. HealthcareRetail FinanceMedia &EntertainmentEnergyTransportationEducationCommunications
  50. 50. ConsumerHealthApps
  51. 51. Gamification forMedical Adherence
  52. 52. Energy Sector
  53. 53. Retail Finance
  54. 54. Apps | Magazines & Newspapers
  55. 55. Apps | Magazines & Newspapers
  56. 56. Apps |Television Shows
  57. 57. Why is it Relevant forYour Client?Every sector will be impacted bymobile web.What’s their strategic roadmapfor mobile web?12
  58. 58. 3. Social Web
  59. 59. 1+ Billion Facebook Users
  60. 60. 50% Log on Everyday700 minutes permonth per user30 Billion pieces of contentshared each month55 million statusupdates everyday70 percentoutsideUSA1 million developersfrom over 180 countries~50% Log on using mobile devices
  61. 61. Timeline Social AppsSocial Search Phone
  62. 62. Timeline Social AppsSocial Search Phone
  63. 63. Timeline Social AppsSocial Search Phone
  64. 64. Timeline Social AppsSocial Search Phone
  65. 65. Timeline Social AppsSocial Search Phone
  66. 66. Timeline Social AppsSocial Search Phone
  67. 67. Social Web
  68. 68. McKinsey Study (2012)Why Should Your Clients Careabout Social Web?
  69. 69. 1.5 billion social networkingusers globally; 80% interactregularlyMcKinsey Study (2012)Why Should Your Clients Careabout Social Web?
  70. 70. 1.5 billion social networkingusers globally; 80% interactregularly70% of Companies usesocial technologies; 90%report some business benefitfrom themMcKinsey Study (2012)Why Should Your Clients Careabout Social Web?
  71. 71. 1.5 billion social networkingusers globally; 80% interactregularly70% of Companies usesocial technologies; 90%report some business benefitfrom them$1 + trillion in valuecreation through social web;20-25% improvement inknowledge workerproductivity McKinsey Study (2012)Why Should Your Clients Careabout Social Web?
  72. 72. “B2B2C”
  73. 73. E2E E2CC2E C2C“Employees”“Employees”“Customers”“Customers”Why is it Relevant forYour Client?
  74. 74. 4. Media Web
  75. 75. •4 billion hours of video watched each month•1 billion monthly unique visitors•72 hours of videos uploaded every minute•70% of traffic outside USA•In 2011, 1 trillion views (!)•25% of views on mobile devices•98% of AdAge’s top 100 advertisers run campaigns
  76. 76. +
  77. 77. Some PopularYouTube ChannelsB2C B2B2C
  78. 78. Media Web Disrupts BusinessModels
  79. 79. Media Web is Evolving.....
  80. 80. Why is it Relevant forYour Client?Does Your Client Have aYouTube Channel?What data are you analyzingfrom their YouTube Channel?12How could media web disrupt &transform their business?3
  81. 81. 5. Real Time Web
  82. 82. Tweeting and Retweeting about theJapanese natural disaster60 Minutes AfterEarthquakeMarch 11, 2011Source:Twitter
  83. 83. Tweeting and Retweeting about theJapanese natural disaster60 Minutes AfterEarthquakeMarch 11, 2011Source:Twitter
  84. 84. Why is it Relevant forYour Client?Does your client monitor tweetsabout products/services?What data are they analyzingfrom the Twitter-verse?12
  85. 85. Order in next2 Hours to get itby......Order in next3 Hours to get itby......Number instock.....
  86. 86. Decision Cockpits
  87. 87. Data Information Knowledge Action ResultsRealtime WebBig Data | Analytics | Business Results{SystemGap}{ExpertiseGap}{ProcessGap}{ExecutionGap}
  88. 88. 5 WebsMobileWebSocialWebMediaWebMachineWebRealtimeWebWhy Do We Care?
  89. 89. 5 WebsMobileWebSocialWebMediaWebMachineWebRealtimeWebProduct DesignProcess ArchitectureService DeliveryWhy Do We Care?
  90. 90. MobileWebSocialWebMediaWebMachineWebRealtimeWeb
  91. 91. MobileWebSocialWebMediaWebMachineWebRealtimeWeb
  92. 92. MobileWebSocialWebMediaWebMachineWebRealtimeWeb
  93. 93. MobileWebSocialWebMediaWebMachineWebRealtimeWeb
  94. 94. MobileWebSocialWebMediaWebMachineWebRealtimeWeb
  95. 95. MobileWebSocialWebMediaWebMachineWebRealtimeWeb
  96. 96. MobileWebSocialWebMediaWebMachineWebRealtimeWebHow couldBoston Children’s Hospitalleverage these webs?
  97. 97. Four Implications forYour Clients
  98. 98. ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterYourRoleBusinessManagers1
  99. 99. ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterYourRoleBusinessManagers“SupportingToday’s Strategy”1
  100. 100. ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterYourRoleBusinessManagers2
  101. 101. ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterYourRoleBusinessManagers“ShapingFuture Strategy”2
  102. 102. ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterYourRoleBusinessManagers3
  103. 103. ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterYourRoleBusinessManagers“BalancingToday vsTomorrow”3
  104. 104. 5 WebsMobileWebSocialWebMediaWebMachineWebRealtimeWebImpact OverTime.....H1: Manage Current Business ModelH2: Adapt Current Business ModelH3: Create Future Business Model4
  105. 105. ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterBusinessManagers
  106. 106. ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterBusinessManagersHorizon1
  107. 107. ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterBusinessManagersHorizon1Horizon 2 & 3
  108. 108. ImplementationIT/ISManagersCostCenterInnovationProfitCenterGrowthCenterInvestCenterBusinessManagersCxOHorizon1Horizon 2 & 3Horizon 2 & 3
  109. 109. IT Everywhere: Opportunities & ChallengesFive Webs & Three HorizonsSales Eminence @ IBM
  110. 110. BusinessStrategyITStrategy
  111. 111. Your CompanyMobileWebSocialWebMediaWebMachineWebRealtimeWebBusinessStrategyITStrategy
  112. 112. ThinkAbout
  113. 113. ThinkAboutYour Role as Sales LEADER
  114. 114. 1. Pose ‘questions’ that drive new thinking2. Lead with ideas & insights3. Help clients navigate IT landscape for business results4. Guide CxO team see the opportunities & challenges with IT5. Evolve from vendor to trusted advisor5 Ideas
  115. 115. “The difficulty lies notso much indeveloping newideas as in escapingfrom old ones.”
  116. 116. Thanks Very MuchConversation Continues...Twitter: @NVenkatramanLinkedIN: NVenkatraman

×