Its All About My
Experience Of Multi -Tasking...
Its All About My
Experience the Multi -Tasking...
in Of field of
design - print - events - promotions - branding
(Concept Creation (ATL & BTL), Marketing, Business Developement,
Operations, Client Servicing, Key Account Handling)
Name: D. R. Venkadesh
Marital Status: Single
Languages known: Tamil, English
Hobbies: Listening to music, Reading books and Traveling.
Contact Address: 213, Valluvarkottam High Road,
Nungambakkam, Chennai 34
Mobile: 097104 31199
My experience on designing...
Myself I define graphic design as “the art or profession of visual
communication that combines images, words, and ideas to convey
information to an audience.” A graphic designer is responsible for
arranging and using elements on different types of media (such
as a poster, a package or a website), most likely with the use of a
graphics software program such as Adobe Illustrator, Adobe Pho-
toshop or Adobe InDesign.
These elements include:
Graphic design is all around us. It is in our morning paper, on our
commute to work, and on the cover of our favorite books. The
most common forms include:
• Logos & Business Cards
• Advertisements & Billboards
• Book Design & Brochures
• Product Packaging & Posters
• Magazine Layout & Newspaper Layout
• Greeting Cards
• Retail Visibilities
• Inshop Merchandising
• Innovative designs
and so on …
My experience on printing ...
Imprinting its success stories over the years, I learned the legacy of its
Quality Printing Endeavour @ Sivakasi.
Promoting the enduring value of reliability, I can work with a range of
printing applications using Multiple Technology platforms in digital,
screen, offset, flexo, gravure on varied Medias.
Passionate approach taken by me in creating exceptional print ap-
plications evokes a sense of peace and satisfaction in the minds of its
My wide knowledge of printing of full color graphic applications on
Medias like; paper, board, foil vinyl, canvas, cloth and flex.
I have been worked with variety of printing;
• invitation cards,
• hoarding skins,
short term interior promotional markings to warranted outdoor
My experience on events ...
I understood that Event Management is a multi-million dollar in-
dustry, growing rapidly, with mega shows and events hosted regu-
larly in India.
Event management is considered one of the strategic marketing
and communication tools by companies of all sizes.
From product launches to press conferences, companies create pro-
motional events to help them communicate with clients and po-
The industry might target their audience by using the news media,
hoping to generate media coverage which will reach thousands or
millions of people.
They can also invite their audience to their events and reach them
at the actual event…
Myself I feel proud to be the part of industry.
My experience on BTL promotions ...
The terms ‘below-the-line’ promotion or communications
refers to forms of non-media communication, even non-media
Below-the-line promotions are becoming increasingly important
within the communications mix of many companies, now a days
in India many brands turns their marketing budgets towards BTL
Some of the ways by which companies do BTL (below the line)
promotions are by exhibitions, sponsorship activities, public
relations and sales promotions like giving freebies with goods, trade
discounts given to dealers and customers, reduced price offers on
products, giving coupons which can be redeemed later etc.
Below the line sales promotions are short-term incentives, largely
aimed at consumers.
With the increasing pressure on the marketing team to achieve
communication objectives more efficiently in a limited budget,
there has been a need to find out more effective and cost efficient
ways to communicate with the target markets. This has led to a shift
from the regular media based advertising.
My experience on branding ...
Branding aims to establish a significant and differentiated presence in
the market that attracts and retains loyal customers.
A brand is a mixture of attributes, tangible and intangible, symbolized
in a trademark, which, if managed properly, creates value and influ-
Entire process involved in creating a unique name and image for a
product (good or service) in the consumers’ mind, through advertis-
ing campaigns with a consistent theme.
A unique and identifiable symbol, association, name or trademark
which serves to differentiate competing products or services.
Both a physical and emotional trigger to create a relationship between
consumers and the product/service. “Value” has different interpreta-
tions: from a marketing or consumer perspective it is “the promise
and delivery of an experience”; from a business perspective it is “the
security of future earnings”; from a legal perspective it is “a separa-
ble piece of intellectual property.” Brands offer customers a means to
choose and enable recognition within cluttered markets.
That combination of name, words, symbols, or design that identifies
the product and its source and distinguishes it from competing prod-
ucts-the fundamental differentiating device for all products.
I am trying to differentiate the brand of my clients...
Retail Activations, Brand Visibility
Leaf lets, Brouchers, Banners, Posters, Danglers
Retail Stands, Standees, Shop Front Displays
Paper Inserts, Float
In shop Promotions, Out Door Promotions
Apartment Door to Door Promotions
Shopping Mall Promotions
Free Sampling, Road Shows,
Exhibitions, Conferences, Dealer Meet
Contests, Events etc.,
HOW YOU GIVE
IS MORE IMPORTANT THAN
WHAT YOU GIVE...