iPhone Media
                              Ecosystem
                                 Giuseppe Taibi, PhD

               ...
About Me
                    •       PhD Artificial Intelligence - University of Palermo

                    •       Visit...
iTunes




                                  Largest
                            Digital Media Store
                     ...
Apple Report
          •iPod Touch sales were up 100%
          year over year
          •new record in iPhone sales as
  ...
Apple Report

          •China launch Oct 30
          •iPhone is either being deployed or
          being piloted in well...
iPhone Apps Count
                                          Today: 90,898

                                         Larges...
iPhone Apps Download


                                            77 Countries

                                         ...
App Store Insights
          •July/August 09
          •Worldwide Sample
          •Avg # apps per device: 65
          •A...
Music

                    • Music Game
                    • Millions of Downloads
                    • Free Tracks
    ...
Tap-Tap-Revenge




Tuesday, October 20, 2009
News




Tuesday, October 20, 2009
News




Tuesday, October 20, 2009
UGC




Tuesday, October 20, 2009
UGC




Tuesday, October 20, 2009
News




Tuesday, October 20, 2009
News




Tuesday, October 20, 2009
Not by podcast, but by streaming audio on a mobile device like a Blackberry or iPhone
               Other



            ...
iPod Touch
                 Another type of portable mp3 player (e.g. Zune, CreativeZen, etc.)
                 Other


  ...
Radio
                 Do youthe Public Radio Tuner to listen toTuner tostations in to local area
             8: Do you u...
Share
                      Have you ever heard a public radio station,
                      program, or story that you w...
My iPhone Apps




Tuesday, October 20, 2009
Public Radio Player




Tuesday, October 20, 2009
Public Radio Player




Tuesday, October 20, 2009
Public Radio Player




Tuesday, October 20, 2009
Key Stats

                    • Top 10 Free Music Apps
                    • More than 300 Public Radio Stations
        ...
GoLearn Skateboarding




Tuesday, October 20, 2009
Featured on iTunes




Tuesday, October 20, 2009
GoLearn Skateboarding




Tuesday, October 20, 2009
GoLearn Skateboarding




Tuesday, October 20, 2009
GoLearn Skateboarding




Tuesday, October 20, 2009
Key Stats

                    • #1 Paid App in Sports
                    • More than 45 HD videos
                    • ...
Physical meets Virtual




Tuesday, October 20, 2009
Augmented Reality




Tuesday, October 20, 2009
Grazie!

                             Giuseppe Taibi, PhD

                            gt@giuseppetaibi.com

             ...
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Venice Sessions IV - Giuseppe Taibi - iPhone Media Ecosystem

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Venice Sessions IV - Giuseppe Taibi - iPhone Media Ecosystem

  1. 1. iPhone Media Ecosystem Giuseppe Taibi, PhD Venice Session #4 Oct/20/2009 Tuesday, October 20, 2009
  2. 2. About Me • PhD Artificial Intelligence - University of Palermo • Visiting Scholar Boston University • Founder of Altoprofilo - Web 1.0 • SmartWorlds 1.0 - Connect Physical + Virtual • QuitNet - Web 2.0 • SmartWorlds 2.0 - iPhone • Harvard • Organic Extra Virgin Olive Oil - Amazon.com Tuesday, October 20, 2009
  3. 3. iTunes Largest Digital Media Store in the World Tuesday, October 20, 2009
  4. 4. Apple Report •iPod Touch sales were up 100% year over year •new record in iPhone sales as well, with 7.4 million units sold in the quarter ending in September 2009 •iPhone 3GS demand outstripped supply Tuesday, October 20, 2009
  5. 5. Apple Report •China launch Oct 30 •iPhone is either being deployed or being piloted in well over 50% of the Fortune 100 •iPhone competitors still "trying to catch up with the first iPhone" Tuesday, October 20, 2009
  6. 6. iPhone Apps Count Today: 90,898 Largest Categories: Games 15,434 (16.98%) Entertainment 12,692 (13.96%) Books 12,607 (13.87%) Source http://dragonstyle.typepad.com/ http://148apps.biz/app-store-metrics Tuesday, October 20, 2009
  7. 7. iPhone Apps Download 77 Countries 20 Categories Source http://dragonstyle.typepad.com/ http://148apps.biz/app-store-metrics Tuesday, October 20, 2009
  8. 8. App Store Insights •July/August 09 •Worldwide Sample •Avg # apps per device: 65 •Avg spent per iPhone: $80 •Users that only have free apps: 7% •Total Paid App Market 3.3b dollars (93% of 45M iPhone owners x $80) Source AdMob, appsFire Tuesday, October 20, 2009
  9. 9. Music • Music Game • Millions of Downloads • Free Tracks • Premium Tracks (In-App Store) • Branded Apps Tuesday, October 20, 2009
  10. 10. Tap-Tap-Revenge Tuesday, October 20, 2009
  11. 11. News Tuesday, October 20, 2009
  12. 12. News Tuesday, October 20, 2009
  13. 13. UGC Tuesday, October 20, 2009
  14. 14. UGC Tuesday, October 20, 2009
  15. 15. News Tuesday, October 20, 2009
  16. 16. News Tuesday, October 20, 2009
  17. 17. Not by podcast, but by streaming audio on a mobile device like a Blackberry or iPhone Other Radio 1: In the last 30 days, in which of the following ways have you listened to public radio? In the last 30 days, in which of the following ways have you listened to public radio? (Respondents were allowed to choose multiple responses) Response Chart Frequency Count On the radio 93.9% 2825 On satellite radio 10.8% 325 On HD radio 4.2% 127 Online at NPR.org 28.9% 869 26.6% 801 Createdat another site Community Online using Vovici EFM 6.0% 179 Podcast 37.3% 1122 Not by podcast, but by streaming audio on a mobile 20.7% 624 device like a Blackberry or iPhone Other 3.2% 96 Tuesday, October 20, 2009
  18. 18. iPod Touch Another type of portable mp3 player (e.g. Zune, CreativeZen, etc.) Other Radio None In the past three months, which mobile devices have you used to listen to public radio? 2: In the past three months, which mobile devices have you used to listen to public r (Respondents were allowed to choose multiple responses) Response Chart Frequency Count BlackBerry 1.1% 7 iPhone 82.9% 509 Palm 0.5% 3 Another type of mobile phone/smart phone/handheld 1.5% 9 computer iPod Touch 17.3% 106 Another type of portable mp3 player (e.g. Zune, 2.4% 15 CreativeZen, etc.) Other 3.3% 20 Tuesday, October 20, 2009
  19. 19. Radio Do youthe Public Radio Tuner to listen toTuner tostations in to local area 8: Do you use use the Public Radio one or more listen your outside your local area? stations in your local area, or to one or more (Respondentsstations from response) could only choose a single outside your local area? Response Chart Frequency Count Station(s) from my local area 27.0% 127 only Station(s) from outside my 10.6% 50 local area only Both 62.4% 294 Not Answered 1 Mean 2.355 Standard Deviation 0.877 Valid Responses 471 Total Responses 472 Tuesday, October 20, 2009
  20. 20. Share Have you ever heard a public radio station, program, or story that you wanted to share with others? (Respondents could only choose a single response) Response Chart Frequency Count Yes 94.5% 415 No 3.0% 13 Can't remember 2.5% 11 Mean 1.080 Standard Deviation 0.352 Valid Responses 439 Tuesday, October 20, 2009
  21. 21. My iPhone Apps Tuesday, October 20, 2009
  22. 22. Public Radio Player Tuesday, October 20, 2009
  23. 23. Public Radio Player Tuesday, October 20, 2009
  24. 24. Public Radio Player Tuesday, October 20, 2009
  25. 25. Key Stats • Top 10 Free Music Apps • More than 300 Public Radio Stations • >500,000 unique users • Next: Social Networking Tuesday, October 20, 2009
  26. 26. GoLearn Skateboarding Tuesday, October 20, 2009
  27. 27. Featured on iTunes Tuesday, October 20, 2009
  28. 28. GoLearn Skateboarding Tuesday, October 20, 2009
  29. 29. GoLearn Skateboarding Tuesday, October 20, 2009
  30. 30. GoLearn Skateboarding Tuesday, October 20, 2009
  31. 31. Key Stats • #1 Paid App in Sports • More than 45 HD videos • >50,000 unique users • Next: In-App Store,Video Upload Tuesday, October 20, 2009
  32. 32. Physical meets Virtual Tuesday, October 20, 2009
  33. 33. Augmented Reality Tuesday, October 20, 2009
  34. 34. Grazie! Giuseppe Taibi, PhD gt@giuseppetaibi.com www.giuseppetaibi.com twitter: @giuseppetaibi Tuesday, October 20, 2009

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