Laura: We are students at Worcester Polytechnic Institute who have been residing in venice for the past 7 weeks in order to complete a research project on the evolution of the venetian retail sector. My name is lauraaurilio...(Heather) (Katy) (Chris)
Laura: Since WW2:-large changes to retail-result of many factors-if continues, fear of Venice Ruined for inhabitants-no basic needs will be met by present retail
Newspaper Clipping From Dec 11th:-story about florist to mask shop-only caters to tourists-current laws: city of venice is helpless in preventing things like this from happeningWhy is this happening or Why is it a problem? with a closer look @ number of tourists and residents bigger picture can be understood
No question the pop has been declining since ww2Declination is quite significantSince1951- venice lost 100,000 in a steady declineSince wpi stepped in in 2004,venice lost 5000 residentsAlmost 8% decrease in 7 yearsShort!
Res population decliningTourists increasingTourists almost match residents on any given dayThese trends have aided in evolution of retail sector
Heather: WPI IQPs have been conducting research of the retail sector since 2004 focusing on different sestieri each year.The first group started in 2004 in Castello.In 2005, Cannaregio and Dorsoduro.In 2007, Cannaregio, Dorsodruo, and San Marco.In 2009, Cannaregio and San Marco.In 2010, Dorsoduro, Santa Croce, and San Polo.This year we examined Castello since it had not been updated since 2004.
Heather: So now we look at the bigger picture of Venice overall. As of this year there are 4506 stores in Venice.
Heather: Of those stores, 866 stores are closed.
Heather: That means 19% of all stores in Venice are vacant.
Katy: In Castello, we recorded a total of 879 storefronts located mostly on the western half of the sestiere
Katy: Out of the 879 stores, there are 214 that are empty, closed storefronts and are shown in red.
Katy: This is 24% of all of the stores in Castello. This percentage is slightly higher than the percentage of closed stores in all of Venice, which is 19%.
Heather: An example of what is going on in Venice is shown through a case study on San Antonin Street located in Castello. The first study was done in the ’70s by Migropolis. Starting in 2009, WPI IQP has documented change to the stores since the ’70s.Note how there were no closed stores on this street and only one tourist store. This was a strictly residential area.
Heather: In 2009 you notice that 21% of stores are closed and the tourist stores have jumped up to 26%.
Heather: This year we notice a small dip in the tourist stores and an increase in food stores. This only concludes that there needs to be a larger area of research in order to find a significant trend overall.
Collected data• Before Venice, created field forms• 64 Typologies• In Venice, split into two teams, collected data in the field
Castello Types in 2004• Visual representation• Documented 803 stores• Circle proportional• Biggest cirles=tourist
Castello Types in 2011• Total of 879 stores, 16 more than 2004 team• Biggest circle now closed stores, which is largest change from 2004• Not an accurate comparison
Another way that people can visualize our data is through the Venipedia pages that we created for each of the types of retail stores that can be found in Venice. As you have probably heard by now, Venipedia is a wiki-based website dedicated to the study of the city of Venice. Being that it strives to be a massive repository about all things Venice, it’s the perfect place for our information to be displayed. When visiting each page you can see that how particular store type compares to the rest of the stores in Venice as well as where each one is located. In addition to each store’s location, you will also find information such as business hours, contact information, a picture of the storefront, the year the stores opened/closed (where available), etc. These pages also link back to our interactive map to allow for someone to further explore a type that interests them. While both the map and the Venipedia pages draw their information from the same location, it still serves as a useful and alternative way to view the data that we have collected during the course of the past seven weeks.
Heather: So after looking at the changes that happened between 2004 and 2011, we wonder if there was any major impact on the retail stores because of supermarkets, since there was such a decline in basic necessity stores throughout the years.
Heather: This Coop marked in blue is located at Castello5989 and as you can see there are many closed stores in the same area.
Heather: This Coop opened this year in March and is located at Castello 5819. Notice all the closed stores around it.
Heather: This Prix is located at Castello 319 which is right near San Pietro and surrounded by many closed stores as well.
Heather: Punto is in centralCastello at 5065 and has over 40 closed stores around it. Included on this map is 7 open residential need stores to show the difference.
One particularly interesting set of information that we wanted to analyze was the correlation, if any, between the location and concentration of types of stores in Castello and the location and density of Venetian population. We accomplished this by overlaying our density maps with the most up-to-date census data that we could obtain. As demonstrated in the figure, there are quite a few places on the map that are not well serviced by their surrounding stores. Most notable of these areas are: the island of San Pietro di Castello, the area near the Aresenale and the northern-most section of Castello. These are areas that have a relatively high concentration of citizens, but very few stores that serve basic needs (food, pharmacy, etc). Conversely, the western-most section of Castello close to the Rialto bridge has a relatively high concentration of stores but not very many citizens.
Katy: In santaelena, we didn’t take data in this area but is an area where there are very few stores Most of these stores are closed, only three in this square so we thought this would be a good area to implement this idea The idea is that there would be a corporation that buys or a few storefronts that are next or very close to each other, and especially all on the same block Each store averages 25-30 square meters and would house one of two departments that are usually found in a supermarket as you can see in the mark-up we created, from left to right there is a dairy shop, butcher, deli, produce, dry goods, a bakery, and a fish market. This idea allows Venetians to keep their tradition of shopping at speciality stores, but also allows the benefit of constant supply, lower pricing, and convenience. One big issue with this idea is that there is a law that says you must receive a receipt to leave a store. But there is one way around this, and that is with something that is called a pla-tea-at-ti-co. A plateatico is the extra space in front of store that the owner can rent and use to put tables, signs, or whatever they want out there and it is still technically considered part of the store. As long as customers do not leave the plateatico, they are technically not leaving the store, so they can travel between the different stores legally and then pay at the end of there shopping trip.
Conclusion• 4 main concluding points
• read observations• closed stores due to weak economy and ppl moving away from island• services decreasing once again due to ppl moving away• hotels increasing due to more tourists coming
Are Basic needs being met?• limited space of the city, if tourist stores continue to open and basic needs stores continue to close, there will be no way to sustain residents. • Not realistic that no residents left in the city, but if this trend continues, citizens will move away
Retail Management • the imbalance between resident and stores stores is getting bigger and bigger• need for stronger laws and restrictions• This includes limiting the amount of stores in certain areas & making it a harder for a business to open
Underlying Factors• are many underlying causes to its constant evolution• tourism and demographics certainly have a strong influence on retail• other things—current state of the weak world economy and the implementation of larger retail stores like supermarkets
Laura: After completing this project we have come up with some recommendations for future groups that will work on this same topic. This way the most progress can be made while avoiding doing duplicate work.
First recommendation group really focus on design and creation of smart phone app for data collection photo and data entry capabilities allow user to take pictures, properly categorize, name, enter any other dataThe application should upload this information directly to the This recommendation will save the researchers huge amounts of time because they will not have to deal with any physical papersdata collection and entry will become one streamlined process.
-Even if the smartphone application does not get to a post-prototype phase-we strongly recommend that next year’s group continue the use of our website. -Data entry is simple and user friendly. -Also, the data analysis will be an easy process because all past information is already present on the site.
Last Recommendation:-future direction for project-a major issue for retail sector is laws that surround it-part of european union, they have the authority-venice is a unique city, they should have more control-create campaign to have freedom to make their own laws-help alleviate much problems venice is facing in retail sector
The Evolving Venetian Retail Sector Laura Aurilio Heather Lewis Katy Mattern Chris Pinola
Venice, a City Without Venetians and Without a Future Novembre 6,
The City is Powerless of these Changes Dicembre 11, 2011
Residential Population Declining Population Decline since WWII Residen ts Population in Recent Years
Residents to Tourists Per Day Tourists 57,000 Residents 59,205
Past WPI IQP Study Areas 2005 2007 2009 2010 2010 2004 200 2005 2007 2007 2010 9 2011