SEO is a process in which a website is optimized to invoke the search engine bot to identify. SEO friendly website rank higher in search results.

1. 5 Important Reasons Why Your Website Should Be SEO Friendly
“For every successful online presence, SEO is very important”
It has now become mandatory that if you run a business, you should have a website live. Also, it is
important that the website should have all the primary information about the business. Not only being
online makes your business successful. The search engine plays a vital role in handling brand’s popularity
and the revenue related to the business. Now, your business has an online presence with a website but
still not being ranked properly in search engines as expected. Wondering how?
It is because the website might not have proper Search Engine Optimization (SEO) features. SEO is very
important to keep website ranked in this competitive search engine market. Also, the mobile industry is
taking in almost everything on its way to a new world of success. Nowadays, people are using their
mobile devices to surf through the internet, and a study has proved that around 72% of the internet users
are using their mobile devices to get information from the internet. SEO for mobile is also significant and
as a result of Google’s Mobile-friendly algorithm, web crawlers started accounting the mobile friendliness
of every website.
What is SEO?
Search Engine Optimization (SEO) is a process in which the search engine visibility of website are
increased to improve the online presence of the particular site. Better ranks are achieved by inserting
SEO elements in the site. The process of search engine optimization involves two main streams
 On-page Optimization
 Off-page Optimization

2. Important reasons why your website should be SEO friendly:
Search engines like Google, Bing, Yahoo, etc. are often increasing their strategies and algorithm (Google
recently update Panda 4.2) to helps people meet their required search results. Many people believe that
SEO is a process in which experts manipulate search engines to make site visible top in search engine
results page (SERP). But, the belief is not true as SEO is something different from what people think. SEO
is
 Making search engine bots believe in the website as a trusted source
 Optimizing websites for proper user experience
The following are few reason for why consider SEO for your business websites
SEO still works:
“As long as you are focusing on optimal user experience while performing methodic SEO strategies, you
will be rewarded with higher positioning and organic traffic,” said Joshua Guerra, BIZCOR CEO. Even
though Google has pulled the organic traffic, the SEO is still considered to be revenue generating process
as it helps brands to rank top on SERP.
SEO improves brand visibility:
In this competitive business world, it is tough for many brands to get their visibility in the online market.
And also, the difficulty of withstanding the local search market and converting local client’s into valuable
prospectus is increasing day by day. This is the reason the website should implement SEO practice. On
and Off-page optimizations help your business to get indexed even in the local search market. The
process in turn increases the overall traffic on the website along with bringing new customers.
SEO is implemented by your competitors too:
Search Engine Optimization (SEO) is a process that never ends and helps brands and businesses stabilize
their online presence. You know why your competitors are ahead of you all the time when it comes to the
online presence? It is because they have implemented an enriched SEO process that allows website rank
good in search engines. “As long as you are focusing on optimal user experience while performing
methodic SEO strategies, you will be rewarded with higher positioning and organic traffic,” said Jason
Bayless

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SEO is organic:
SEO process in cost efficient as you have to spend almost nothing and your pocket is safe. You have to
spend only if you are going to outsource the SEO process to any third-party. It is purely organic as the
process yields business through unpaid marketing techniques. The results obtained by the SEO process is
search engine algorithm-driven and there is nothing to manipulate to rank pages.
SEO builds online reputation:
Online reputation is a tough task as the competitors in the online market are very keen is leading the race.
But, a proper SEO places your brand high in the search engine result page (SERP). Building reputation not
only means bringing the website top on SERP but also bringing reputed and repeated customers. A
proper SEO paired with neat content creates magic in the online world.
Google is planning to implement many new features to its existing algorithms. Also, the result of the
recent updates like mobile-friendly and Panda 4.2 algorithm, the SEO for websites have now become
decisive, and many companies and brands started implementing this to stay ahead of their competitors in
the SERP. Many digital marketing companies also began supporting brands to help them grew their
recognition in the competitive world.
K2B Solutions, the top-notch web design company in India, have expertise in PHP, Android, iOS,
eCommerce, WordPress and more technologies. We have a very good expert team of qualified
professionals who provide customized and quality web and mobile app services to our global clients.