Rationale</li></li></ul><li>PERSPECTIVE<br />http://blog.comscore.com/<br /><ul><li>Googleacquired 20 millions visitors in 21 days. </li></ul>http://blog.comscore.com/<br /><ul><li>The top visitors is from the U.S.</li></li></ul><li>PERSPECTIVE<br />http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Canada_Digital_Year_in_Review<br /><ul><li>Social networking is growing in the number of unique visitors.
Canadians spent 58% more of their time on blog sites in 2010.
Canada captures the online audience with 22,945 visitors in 2010. </li></li></ul><li>OVERVIEW<br />This character demonstrates the key personalities of yoga practisers and their goals for each routine practices. <br />The blog topic expresses a unique lifestyle with yoga and each person that views the blog can share the experience. <br />The persona is “FLEXIBLE GIRL“.<br />
OVERVIEW<br />Blog Posts Titles<br />Strengthening The Body Through Yoga.<br />Yoga Places. <br />Pets And Yoga.<br />Get Comfortable With Yoga.<br />Why Is Yoga Important? <br />Losing Weight With Yoga!<br />Celebrities And Yoga.<br />Yoga Attires.<br />Yoga Is A Family Affair.<br />Yoga Music.<br /><ul><li>The blog posts were updated every week.
Each post included a YouTube video for reference. </li></li></ul><li>OVERVIEW<br />Facebook Page, Twitter Account, & YouTube Channel<br /><ul><li>YouTube videos were very helpful with the creative appeal and overall appearance of the blog.
Each new post was broadcast on the Facebook page to increase traffic.
Twitter was also used to advertise the blog and drive audiences to the site. </li></li></ul><li>OVERVIEW<br />Google Analytics<br /><ul><li>There were 29 visits.
Facebook friends were given links to each posts each week.
Regular tweets were made about the yoga blog.</li></li></ul><li>RECOMMENDATIONS<br /><ul><li>The blog design will need some additional pictures and an increase to the number of sentences of each post to make it more appealing and reader friendly.
Better chose of keywords could help to increase SEO rankings.
Learning more about managing Google Adwords in order to increase the performance graph.</li></ul> - Most of the active campaigns needed to be higher in the page bid.<br /> - Some of the keywords needed to be more specific to the blog topic.<br />
RECOMMENDATIONS<br /><ul><li>Display Ads required more colours to make a selection that was better suited for the blog. </li></ul> - The ads needed to be displayed in the top websites such as facebook.com and blogspot.com. <br /><ul><li>The social media that were most helpful was twitter and facebook so they should be linked to Feedburner to generate more feeds.</li></li></ul><li>RECOMMENDATIONS<br /><ul><li>The press release link was posted on the facebook page to generate buzz. “Why is yoga important?” was the attention getting topic. It was released on the 20 of July 2011.
The email marketing newsletter expressed the main theme for the blog and it was send out on the 21 of July 2011.</li></li></ul><li>RECOMMENDATIONS<br /><ul><li>The mobile marketing campaign will be developed specifically for young adults.
It will be a short message about yoga followed by a link to the blog.</li></li></ul><li>RATIONALE<br /><ul><li>A website will not be needed since the blog already provides the necessary information.
Affiliate marketing is too expensive for an informative blog.
All the other internet marketing tools will be used effectively to generate more visits and encourage positive comments on each posts. </li></li></ul><li>THE END<br />
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