Everything   yoga
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Everything yoga

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A blog that include interesting topics about yoga and very entertaining videos.

A blog that include interesting topics about yoga and very entertaining videos.

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Transcript

  • 1. EVERYTHING - YOGA
    Name: Venessa O’ConnerDate: July 27, 2011Blog URL: http://everything-yoga.blogspot.com/
  • 2. AGENDA
  • PERSPECTIVE
    http://blog.comscore.com/
    • Googleacquired 20 millions visitors in 21 days.
    http://blog.comscore.com/
    • The top visitors is from the U.S.
  • PERSPECTIVE
    http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Canada_Digital_Year_in_Review
    • Social networking is growing in the number of unique visitors.
    • 7. Canadians spent 58% more of their time on blog sites in 2010.
    • 8. Canada captures the online audience with 22,945 visitors in 2010.
  • OVERVIEW
    This character demonstrates the key personalities of yoga practisers and their goals for each routine practices.
    The blog topic expresses a unique lifestyle with yoga and each person that views the blog can share the experience.
    The persona is “FLEXIBLE GIRL“.
  • 9. OVERVIEW
    Blog Posts Titles
    Strengthening The Body Through Yoga.
    Yoga Places. 
    Pets And Yoga.
    Get Comfortable With Yoga.
    Why Is Yoga Important?
    Losing Weight With Yoga!
    Celebrities And Yoga.
    Yoga Attires.
    Yoga Is A Family Affair.
    Yoga Music.
    • The blog posts were updated every week.
    • 10. Each post included a YouTube video for reference.
  • OVERVIEW
    Facebook Page, Twitter Account, & YouTube Channel
    • YouTube videos were very helpful with the creative appeal and overall appearance of the blog.
    • 11. Each new post was broadcast on the Facebook page to increase traffic.
    • 12. Twitter was also used to advertise the blog and drive audiences to the site.
  • OVERVIEW
    Google Analytics
    • There were 29 visits.
    • 13. 79 page views for the three months.
    • 14. The goal conversion was good at 32.
    • 15. There were 12 unique visitors.
  • OVERVIEW
    • Icerocket blog rank for the three months was 2327.
    • 16. Twitter Grader rank was 47 out of 100.
    • 17. The blog grade was 48 for Hubspot.
    • 18. The website grader gave the blog 33 out of 100.
  • BUSINESS REVIEW
    Key Learning
    • The blog stats helped to develop a better target profile.
    • 19. Facebook links had an advantage of making the blog easy to rate by clicking the “like “ button after viewing the link to the blog.
    • 20. Twitter followers were able to view the blog and become followers that will generate traffic.
    • 21. YouTube videos added the entertaining factor to the blog.
  • BUSINESS REVIEW
    Indicated Actions
    • Blog posts were kept interesting and updated regularly.
    • 22. YouTube videos were included in every posts.
    • 23. Facebook friends were given links to each posts each week.
    • 24. Regular tweets were made about the yoga blog.
  • RECOMMENDATIONS
    • The blog design will need some additional pictures and an increase to the number of sentences of each post to make it more appealing and reader friendly.
    • 25. Better chose of keywords could help to increase SEO rankings.
    • 26. Learning more about managing Google Adwords in order to increase the performance graph.
    - Most of the active campaigns needed to be higher in the page bid.
    - Some of the keywords needed to be more specific to the blog topic.
  • 27. RECOMMENDATIONS
    • Display Ads required more colours to make a selection that was better suited for the blog.
    - The ads needed to be displayed in the top websites such as facebook.com and blogspot.com.
    • The social media that were most helpful was twitter and facebook so they should be linked to Feedburner to generate more feeds.
  • RECOMMENDATIONS
    • The press release link was posted on the facebook page to generate buzz. “Why is yoga important?” was the attention getting topic. It was released on the 20 of July 2011.
    • 28. The email marketing newsletter expressed the main theme for the blog and it was send out on the 21 of July 2011.
  • RECOMMENDATIONS
    • The mobile marketing campaign will be developed specifically for young adults.
    • 29. It will be a short message about yoga followed by a link to the blog.
  • RATIONALE
    • A website will not be needed since the blog already provides the necessary information.
    • 30. Affiliate marketing is too expensive for an informative blog.
    • 31. All the other internet marketing tools will be used effectively to generate more visits and encourage positive comments on each posts.
  • THE END