Mid Size ISVs InEmerging Markets             www.vEmployee.com
IntroductionThe global software market stands at USD 300-320 billion out of whichUSD 6.8-7.2 billion is allocated to the e...
Challenges for a Mid Size ISVThe challenge for ISVs today is to scale the products and businessacross markets, maintaining...
Opportunities in an Emerging MarketMost of the ISVs are planning to generate at least 20 percent of theirrevenue from new ...
Enabling SaaS – ASP ModelCritical dimensions of SaaS Design and Delivery                                      4
ConclusionGlobalization has changed the playing field for ISVsEnabled new players to emerge and offer low cost software pr...
For more information on partnering with vEmployee,Contact us at sales@vemployee.comorVisit our website at: www.vemployee.c...
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Mid size ISV's in emerging markets

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Globalization has changed the playing field for ISVs of all sizes, opening the door to new markets and more economical offshore development resources. These trends have also enabled new players to emerge offering low-cost software products and services. These trends have sparked interest in a widening array of software alternatives. These alternatives include Open Source, Software-as-a-Service (SaaS) solutions, and Web 2.0 mash-ups.

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Mid size ISV's in emerging markets

  1. 1. Mid Size ISVs InEmerging Markets www.vEmployee.com
  2. 2. IntroductionThe global software market stands at USD 300-320 billion out of whichUSD 6.8-7.2 billion is allocated to the emerging economies by thesoftware industry Companies are now looking towards India and China for the next waveof their revenue growth owing to the availability of a fast pace oftechnology adoption in these two geographiesOpportunity still untapped, with only 15% of the total R&D budget ofSoftware Product Companies being spent on emerging geographies 1
  3. 3. Challenges for a Mid Size ISVThe challenge for ISVs today is to scale the products and businessacross markets, maintaining the high standards associated with thecompany.Technical Challenges●Maintenance Challenges●Marketing Challenges●Challenges relating to Intellectual Property Issues● 2
  4. 4. Opportunities in an Emerging MarketMost of the ISVs are planning to generate at least 20 percent of theirrevenue from new products over the next 3 years with a major focus onemerging markets 3
  5. 5. Enabling SaaS – ASP ModelCritical dimensions of SaaS Design and Delivery 4
  6. 6. ConclusionGlobalization has changed the playing field for ISVsEnabled new players to emerge and offer low cost software products &servicesDifficult for ISVs to differentiate themselves, and win and retaincustomers & compounding these challenges is the growing number ofsoftware platformsBut these trends have also sparked interest in a widening array ofsoftware alternatives.These alternatives include Open Source, Software-as-a-Service (SaaS)solutions, and Web 2.0 mash-ups. 5
  7. 7. For more information on partnering with vEmployee,Contact us at sales@vemployee.comorVisit our website at: www.vemployee.com.Connect on our social networking site as well:www.twitter.com/vEmployee www.slideshare.net/vEmployee www.facebook.com/vEmployee www.vEmployee.com

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