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Now, I can imagine there might have been times in your life, maybe even now, when you wonder how you're going to pay your bills next month, or how you're going to stretch your money until payday. After all, even top entrepreneurs are worried about this treacherous economy.
Perhaps you're even facing a challenge right now that's got you concerned — worried even. You have trouble going to sleep only to wake up each morning with the same problems on your mind as the previous day.
Think about the reasons you'd like to go into business for yourself. Sure, we all want to be successful, but many folks want to be their own boss, to run things the way they see fit. To be financially free and have the extra money and time to do the things they always wanted to do.
We all want to eliminate money worries for good, bump ourselves into a higher bracket. No more going to bed at night with that all-too-familiar stress and anxiety, bile burning up from your esophagus as you reach for another antacid. Just peaceful easy sleep. Life is good!
Except Here's What They Don't Tell You
If you've ever tried to start any kind of business before, you know how hard it can be.
With huge startup fees and equally huge risks, there's a tremendous personal investment required before you even see your first dollar in sales. Then when you do 'open your doors' in eager anticipation, what happens if nobody comes? Now that's a sick feeling.
It always breaks my heart when I see a small business go out of business. You see, that was somebody's dream to be free financially, usually their life's savings, all gone...
And the challenge of succeeding in this new economy has made everyone rethink their approach to business. Besides that, here's another huge problem facing businesses today.
In his book Data Smog: Surviving the Information Glut, David Shenk reveals we were exposed to nearly 560 advertising messages per day in 1971. By 1997 the number had ballooned to over 3,000 which is the number I quote, but today even conservative estimates put it at over 10,000. Every day!
Think about that for a moment: Each time you flip through a magazine, surf the Internet or newspaper, you come across hundreds of ads. Add in every other kind of media – from television and radio ads to product placements, billboards, direct mail and postcards, ads on the sides of trucks, vans, signs hung on telephone poles, telemarketing ads – you can see how they quickly add up!
That's one of the reasons why once-profitable businesses are starting to see their customer base dry up. They're finding it increasingly difficult to capture the attention of their potential customers, even seeing sales they once took for granted shrivel up and disappear.
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