The Metrosexual Mark Simpson first introduced the term Metrosexual in 1994 “Young man with money to spend, living in or within easy reach of a He might be officially gay, straight, or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference. “ Nowadays, a metrosexual is strictly a heterosexual person who identifies with the male gender, “straight urban men willing, even eager, to embrace their feminine sides” (St. John 2003).
Consumer Group Gender: Male Age: 17 - 35 Social Status: Upper Middle Class Characteristics : Heterosexual
David and Victoria Beckham Influence David Beckham and Christiano Ronaldoexemplify the ultimate metrosexual. Men that are followers of metrosexualitybelieve that if straight man, like DavidBeckham, can have a gorgeous wife andsuccessful career, why not follow every fashionchoice they make and achieve the same thing? Metrosexuality has disseminated world wide Christiano Ronaldobecause of the heighten exposure of the term. Shows and magazines like "Queer Eye for theStraight Guy," in which a team of five gay men"transform a style-deficient and culture-deprived straight man from drab to fab and in2001, Britains Channel Four brought out ashow about sensitive guys called"Metrosexuality.“ Have encouragedMetrosexuality in men. Queer Eye for the Straight Guy
Future Trends Now the androgynous behavior of men and their need toenhance role performance has emerged and it will soondemise with the passing time. Our society is so ever changing and there is going to be atime when people are going to grow tired of the metrosexualbehavior. Once the market, the media and individuals have saturatedtheir need to either profit (media) or attract the better sex(individuals), the only way to go is the direct opposite. There are hints of how the approach to manliness is slowlybeing reflected on the media, for example the Dos XX beercommercial emphasizes, a drink for real men. Topics such as how to grow out hair on your chest and howto rotate car tires would most likely be the future features inmagazines.