Why it pays to invest in cycling tourism 091012
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Why it pays to invest in cycling tourism 091012

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Ed Lancaster on importance of investments into cycling tourism

Ed Lancaster on importance of investments into cycling tourism

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  • Mention practical measures
  • Addressing international or global institutions e.g. EU, OECD, WHO and UN to build awareness of the value of cycling
  • ExamplesWe address international or global institutions e.g. OECD, WHO and UN to raise their awareness of the value of cycling
  • Sustranscyclists on cycling holidays; holiday cyclists (cycling during a generally “non-cycling” holiday); cyclists on day trips for leisure; and sporting and fitness cyclists.
  • , of which 20 million include overnight stays!
  • Koucky 2007Urfe, 2007
  • Traffic free or low traffic roads and cycle paths.Complete and consistent signing
  • Good public transport connections (which permit cycle carriage).Good quality, cycling friendly services.Up-to-date and easily accessible information and promotional tools.
  • Of course, wider benefits too – environment, society, health etc.

Transcript

  • 1. ECF gratefully acknowledges financialsupport from the European Commission. Why it pays to invest in cycling tourism Ed Lancaster, e.lancaster@ecf.com Velo Forum, Yevpatoria, Thursday 11th October 2012
  • 2. Content1. Introduction to ECF2. EuroVelo, the European cycle route network3. What is cycling tourism?4. The benefits of cycling tourism5. What investments are required?6. Concluding remarks
  • 3. European Cyclists’ Federation (ECF)• ECF is the umbrella federation of national and regional cycling organisations.• Founded in 1983.• Nearly 70 Member organisations in over 40 countries.• Based in Brussels.
  • 4. Our mission:More people cycling, more often ! Objective for Europe:Doubling the share of cycling to 15% modal share by 2020!
  • 5. The types of measure required
  • 6. What we do1) Provide information, suggestions and advice.
  • 7. What we do2) Lobby for the interests of cyclists in internationaland European institutions.
  • 8. What we do3) We run global networks e.g.‘Scientists for Cycling’, ‘Cities forCyclists’, and organising Velo-cityconferences
  • 9. What we do4) We deliver projectson key subjects likeroute infrastructure,managing successfulcycle campaigns andpromoting cyclingtourism.
  • 10. EuroVelo• European cycle route network.• ECF is the owner of the trademark and coordinator of the network.• Not only tourism but a significant part.
  • 11. Introduction to cycling tourism4 main types:
  • 12. Benefits of cycling tourism I• Cycling tourists need services = good for local economies.• Brings tourist to areas ‘off the beaten track’ – particularly in rural areas but also some towns / cities that do not normally receive high levels of tourists.
  • 13. Benefits of cycling tourism II• Sustainable and healthy form of tourism.• Social interaction.• Benefits to local communities – improved infrastructure and an encouragement to ‘give cycling a go’.
  • 14. European Parliament study of cycling tourism• Brought together all the existing information• Interesting case studies.• Identified some other benefits of cycling tourism
  • 15. European Parliament study of cycling tourismKey findings:• 2.3 billion cycle tourism trips per year in Europe.• Average spend on day trips is almost €16 or €57 if accommodation is included.• For overnight stays it is estimated to be €439 per trip.• The total economic impact of cycling tourism in Europe is in excess of €44 billion per year
  • 16. Potential impact of EuroVeloOnce the network iscomplete (estimated to be2020):• It could account for 60 million cycle tourism trips.• Generating 7 billion Euro of direct revenue per year.
  • 17. ComparisonsCountry Estimated economic impact (billion €)Germany 11.37France 7.49UK 2.83Sweden 2.58Netherlands 2.57Finland 2.2Italy 2.05Poland 2.02Hungary 1.9Spain 1.6Bulgaria 0.25Romania 0.18
  • 18. What investments are required?Cycling tourists need attractive, safe andcomfortable routes.But what does that mean in practice?:
  • 19. What investments are required?
  • 20. What investments are required?It is not just investment in physical outputs that is needed toencourage cycling tourism. It is also organisationaldevelopment:• Governments should contribute to the establishment of effective organisational structures.• The coordination and financing should be solved on different levels: – European level (EuroVelo); – National level (with National EuroVelo Coordination Centers like in the Netherlands and Switzerland); and – Regional and local levels.
  • 21. Concluding remarksThe benefits of the cycling tourism in Europefar exceed its costs:• Development and maintenance of the EuroVelo network will be approximately €1.5 – 2.5 billion for the period 2012-2020!• The total economic impact of cycling tourism in Europe is in excess of €44 billion per year and the EuroVelo Network can increase it by a further15% (€7billion) if it is developed.The rewards are there for those that want it!
  • 22. Дякую за увагу!For more informatione.lancaster@ecf.com www.ecf.com