Why it pays to invest in cycling tourism 091012


Published on

Ed Lancaster on importance of investments into cycling tourism

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Mention practical measures
  • Addressing international or global institutions e.g. EU, OECD, WHO and UN to build awareness of the value of cycling
  • ExamplesWe address international or global institutions e.g. OECD, WHO and UN to raise their awareness of the value of cycling
  • Sustranscyclists on cycling holidays; holiday cyclists (cycling during a generally “non-cycling” holiday); cyclists on day trips for leisure; and sporting and fitness cyclists.
  • , of which 20 million include overnight stays!
  • Koucky 2007Urfe, 2007
  • Traffic free or low traffic roads and cycle paths.Complete and consistent signing
  • Good public transport connections (which permit cycle carriage).Good quality, cycling friendly services.Up-to-date and easily accessible information and promotional tools.
  • Of course, wider benefits too – environment, society, health etc.
  • Why it pays to invest in cycling tourism 091012

    1. 1. ECF gratefully acknowledges financialsupport from the European Commission. Why it pays to invest in cycling tourism Ed Lancaster, e.lancaster@ecf.com Velo Forum, Yevpatoria, Thursday 11th October 2012
    2. 2. Content1. Introduction to ECF2. EuroVelo, the European cycle route network3. What is cycling tourism?4. The benefits of cycling tourism5. What investments are required?6. Concluding remarks
    3. 3. European Cyclists’ Federation (ECF)• ECF is the umbrella federation of national and regional cycling organisations.• Founded in 1983.• Nearly 70 Member organisations in over 40 countries.• Based in Brussels.
    4. 4. Our mission:More people cycling, more often ! Objective for Europe:Doubling the share of cycling to 15% modal share by 2020!
    5. 5. The types of measure required
    6. 6. What we do1) Provide information, suggestions and advice.
    7. 7. What we do2) Lobby for the interests of cyclists in internationaland European institutions.
    8. 8. What we do3) We run global networks e.g.‘Scientists for Cycling’, ‘Cities forCyclists’, and organising Velo-cityconferences
    9. 9. What we do4) We deliver projectson key subjects likeroute infrastructure,managing successfulcycle campaigns andpromoting cyclingtourism.
    10. 10. EuroVelo• European cycle route network.• ECF is the owner of the trademark and coordinator of the network.• Not only tourism but a significant part.
    11. 11. Introduction to cycling tourism4 main types:
    12. 12. Benefits of cycling tourism I• Cycling tourists need services = good for local economies.• Brings tourist to areas ‘off the beaten track’ – particularly in rural areas but also some towns / cities that do not normally receive high levels of tourists.
    13. 13. Benefits of cycling tourism II• Sustainable and healthy form of tourism.• Social interaction.• Benefits to local communities – improved infrastructure and an encouragement to ‘give cycling a go’.
    14. 14. European Parliament study of cycling tourism• Brought together all the existing information• Interesting case studies.• Identified some other benefits of cycling tourism
    15. 15. European Parliament study of cycling tourismKey findings:• 2.3 billion cycle tourism trips per year in Europe.• Average spend on day trips is almost €16 or €57 if accommodation is included.• For overnight stays it is estimated to be €439 per trip.• The total economic impact of cycling tourism in Europe is in excess of €44 billion per year
    16. 16. Potential impact of EuroVeloOnce the network iscomplete (estimated to be2020):• It could account for 60 million cycle tourism trips.• Generating 7 billion Euro of direct revenue per year.
    17. 17. ComparisonsCountry Estimated economic impact (billion €)Germany 11.37France 7.49UK 2.83Sweden 2.58Netherlands 2.57Finland 2.2Italy 2.05Poland 2.02Hungary 1.9Spain 1.6Bulgaria 0.25Romania 0.18
    18. 18. What investments are required?Cycling tourists need attractive, safe andcomfortable routes.But what does that mean in practice?:
    19. 19. What investments are required?
    20. 20. What investments are required?It is not just investment in physical outputs that is needed toencourage cycling tourism. It is also organisationaldevelopment:• Governments should contribute to the establishment of effective organisational structures.• The coordination and financing should be solved on different levels: – European level (EuroVelo); – National level (with National EuroVelo Coordination Centers like in the Netherlands and Switzerland); and – Regional and local levels.
    21. 21. Concluding remarksThe benefits of the cycling tourism in Europefar exceed its costs:• Development and maintenance of the EuroVelo network will be approximately €1.5 – 2.5 billion for the period 2012-2020!• The total economic impact of cycling tourism in Europe is in excess of €44 billion per year and the EuroVelo Network can increase it by a further15% (€7billion) if it is developed.The rewards are there for those that want it!
    22. 22. Дякую за увагу!For more informatione.lancaster@ecf.com www.ecf.com