Trends In India’s eCommerce Market
by Zia daniell Wigder and Manish Bahl, August 13, 2012
eCommerce in india is Growing Quickly
The eCommerce market in India is smaller than in other markets that Forrester
forecasts in Asia, but it is growing the fastest. Retailers have a sizeable opportunity
as the online population starts to spend more and buy more frequently online.
Today’s online shopper in india has inﬂated expectations
Similar to retailers in most emerging eCommerce markets, retailers in India are
doing whatever is necessary to drive consumers to shop online. Online shoppers
expect to see good deals online accompanied by free or very low-cost shipping.
Localization is Crucial
To be successful online in India, eBusiness professionals must understand local
eCommerce trends. Two key areas that companies must focus on in all markets -localized payment and fulfillment options -- are particularly essential in India.
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ASSOCHAM acknowledged as Knowledge Chamber of India has emerged as a
forceful, pro-active, effective and forward looking institution playing its role as
acatalyst between the Government and Industry. ASSOCHAM established in 1920
and has been successful in influencing the Government in shaping India’s economic,
trade, fiscal and social policies which will be of benefit to the trade and industry.
ASSOCHAM renders its service to over 4,00,000 members which includes
multinational companies, India’s top corporates, medium and small scale units and
Associations representing the interest of more than 400 Chambers and Trade
Associations from all over India encompassing all sectors.
ASSOCHAM has over 100 National Committees covering the entire gamut of
economic activities in India. It has been especially acknowledged as a significant
voice of Indian industry in the field of Corporate Social Responsibility, Environment
Entertainment & Media, Pharmaceuticals, Telecom, Banking & Finance, Company
Law, Corporate Finance, Economic and International Affairs, Tourism, Civil Aviation,
Power, Education, Legal Reforms, Real Estate, Rural
Development etc.. The Chamber has its international offices in China, Sharjah,
Moscow, UK and USA. ASSOCHAM has also signed MoU partnership with Business
Chambers in more than 75 countries.
Mr. D. S. Rawat