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Travelzoo Campaign

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A social media campaign for Travelzoo.com designed for MSU's New Media Driver's license course.

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It’s a jungle out there. Why not explore it? Shelby VeldmanNMDL 2010
Uncovering Travelzoo Competitors Brief History Expedia Travelocity Priceline Yahoo! Google Global internet media company, founded 1998 Travel/entertainment offers from over 1,000 companies 214 employees worldwide TheGoal ,[object Object]
High travel site competition
IncreaseReach by 20%
Specifically students searching for spring break deals
Increased reach will appeal to advertising clients,[object Object]
Travelzoo Web sites
Travelzoo Top 20 newsletter
Fly.com; travel search engine Young adults (20-30) College students Spontaneous Budget shoppers Strengths ,[object Object]
Online advertising has advantage over print

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Travelzoo Campaign

Editor's Notes

  1. Travelzoo Top 20 newsletter is a popular e-mail listing 20 of the week’s greatest deals from selected travel and entertainment companies. It reaches over 10,000,000 users
  2. How to video: how to pack light
  3. KEYWORDS:Online bankingStudent loanMSU credit accountfederal credit union“Lansing, MI Credit Union”home and auto insurancedisability insurancelife insurancefriendly checkingfinancial security NEGATIVE keyword:RobberyRobbed “Credit union bankrupt”350 days * $20 per day AVG (AdWords) =$7,000. Heavier in Spring and Winter