Social Media Marketing:
Facebook Marketing
1
1. What is Facebook
2. Facebook Profile vs. Facebook Page
3. Creating a Facebook Page
4. Features and Dimensions
Welcome t...
Facebook is a free online social
networking website that allows users to
connect with other users all around the
globe.
Wh...
Due to it’s wide reach, Facebook opened
Facebook for Business where
companies can promote their products/
services through...
Facebook Profile is referred to as Personal
Timeline. It represents an individual and it must
be held under an individual’...
1. Open your Facebook profile.
2. Go to the News Feed.
Creating a Facebook Page
6
3. On the Pages Area, hover beside the word
PAGES and click on MORE.
Creating a Facebook Page
7
Creating a Facebook Page
4. You will be directed to a list of all the pages you
handle (if you have). Click on + Create a ...
Creating a Facebook Page
5. Choose the type of Page you are creating.
As an example, we are choosing Brand or Product.
9
Creating a Facebook Page
6. Choose the Category. Fill out the Brand or
Product Name. Click on Get Started.
Category
Brand ...
Creating a Facebook Page
7. Fill out all information. Click on Save Info.
Click when done.
Short Description
Website
Faceb...
Creating a Facebook Page
8. Upload a profile photo. Click on Upload from
Computer. Choose a photo. Click on Save Photo.
12
Creating a Facebook Page
9. Add your page to the Favorites section so you
can access it easily. Click on Add to Favorites....
Creating a Facebook Page
10. We can skip this part for now. Click on Skip.
14
Creating a Facebook Page
Your Facebook Page is now set!
15
Here are some basic features you need to know.
Get your pens ready. Take note of the dimensions
of each feature.
Features ...
The Cover Photo is the larger photo on top of your
timeline/page.
Feature: Cover Photo
17
851 pixels
Dimensions: Cover Photo
315
pixels
18
The Profile Photo is the smaller photo just below the
cover photo. It is the display image of your page.
Feature: Profile ...
Dimensions: Profile Photo
180
pixels
180 pixels
20
Apps may vary from list of events, games, video or
other social media sites like Twitter that can enhance
the Facebook exp...
You can have up to 12 apps but only 4 are displayed.
Feature: Apps
22
111 pixels
Dimensions: Apps
74
pixels
23
About is the short description that appears below your
profile photo. This can have up to 155 characters.
Feature: About
24
What’s next?
! Dressing up the Facebook page
! Basic Facebook Marketing Tips
25
Sources
! https://www.facebook.com/cocacola
! https://www.facebook.com/help/www/
25
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Facebook marketing 101

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Facebook marketing 101

  1. 1. Social Media Marketing: Facebook Marketing 1
  2. 2. 1. What is Facebook 2. Facebook Profile vs. Facebook Page 3. Creating a Facebook Page 4. Features and Dimensions Welcome to Facebook Marketing 101! This module will cover the following: 2
  3. 3. Facebook is a free online social networking website that allows users to connect with other users all around the globe. What is Facebook? 3
  4. 4. Due to it’s wide reach, Facebook opened Facebook for Business where companies can promote their products/ services through a Facebook Page. What is Facebook? 4
  5. 5. Facebook Profile is referred to as Personal Timeline. It represents an individual and it must be held under an individual’s name. Facebook Page looks similar to a Personal Timeline, but it offers unique tools to promote commercially a company, brand, organization or a public figure. Facebook Profile vs. Facebook Page 5
  6. 6. 1. Open your Facebook profile. 2. Go to the News Feed. Creating a Facebook Page 6
  7. 7. 3. On the Pages Area, hover beside the word PAGES and click on MORE. Creating a Facebook Page 7
  8. 8. Creating a Facebook Page 4. You will be directed to a list of all the pages you handle (if you have). Click on + Create a Page. 8
  9. 9. Creating a Facebook Page 5. Choose the type of Page you are creating. As an example, we are choosing Brand or Product. 9
  10. 10. Creating a Facebook Page 6. Choose the Category. Fill out the Brand or Product Name. Click on Get Started. Category Brand or Product Name Click when done. 10
  11. 11. Creating a Facebook Page 7. Fill out all information. Click on Save Info. Click when done. Short Description Website Facebook Web Address Click YES for both. 11
  12. 12. Creating a Facebook Page 8. Upload a profile photo. Click on Upload from Computer. Choose a photo. Click on Save Photo. 12
  13. 13. Creating a Facebook Page 9. Add your page to the Favorites section so you can access it easily. Click on Add to Favorites. 13
  14. 14. Creating a Facebook Page 10. We can skip this part for now. Click on Skip. 14
  15. 15. Creating a Facebook Page Your Facebook Page is now set! 15
  16. 16. Here are some basic features you need to know. Get your pens ready. Take note of the dimensions of each feature. Features and Dimensions 16
  17. 17. The Cover Photo is the larger photo on top of your timeline/page. Feature: Cover Photo 17
  18. 18. 851 pixels Dimensions: Cover Photo 315 pixels 18
  19. 19. The Profile Photo is the smaller photo just below the cover photo. It is the display image of your page. Feature: Profile Photo 19
  20. 20. Dimensions: Profile Photo 180 pixels 180 pixels 20
  21. 21. Apps may vary from list of events, games, video or other social media sites like Twitter that can enhance the Facebook experience. Feature: Apps 21
  22. 22. You can have up to 12 apps but only 4 are displayed. Feature: Apps 22
  23. 23. 111 pixels Dimensions: Apps 74 pixels 23
  24. 24. About is the short description that appears below your profile photo. This can have up to 155 characters. Feature: About 24
  25. 25. What’s next? ! Dressing up the Facebook page ! Basic Facebook Marketing Tips 25
  26. 26. Sources ! https://www.facebook.com/cocacola ! https://www.facebook.com/help/www/ 25
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