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Facebook marketing 101


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  • 1. Social Media Marketing: Facebook Marketing 1
  • 2. 1. What is Facebook 2. Facebook Profile vs. Facebook Page 3. Creating a Facebook Page 4. Features and Dimensions Welcome to Facebook Marketing 101! This module will cover the following: 2
  • 3. Facebook is a free online social networking website that allows users to connect with other users all around the globe. What is Facebook? 3
  • 4. Due to it’s wide reach, Facebook opened Facebook for Business where companies can promote their products/ services through a Facebook Page. What is Facebook? 4
  • 5. Facebook Profile is referred to as Personal Timeline. It represents an individual and it must be held under an individual’s name. Facebook Page looks similar to a Personal Timeline, but it offers unique tools to promote commercially a company, brand, organization or a public figure. Facebook Profile vs. Facebook Page 5
  • 6. 1. Open your Facebook profile. 2. Go to the News Feed. Creating a Facebook Page 6
  • 7. 3. On the Pages Area, hover beside the word PAGES and click on MORE. Creating a Facebook Page 7
  • 8. Creating a Facebook Page 4. You will be directed to a list of all the pages you handle (if you have). Click on + Create a Page. 8
  • 9. Creating a Facebook Page 5. Choose the type of Page you are creating. As an example, we are choosing Brand or Product. 9
  • 10. Creating a Facebook Page 6. Choose the Category. Fill out the Brand or Product Name. Click on Get Started. Category Brand or Product Name Click when done. 10
  • 11. Creating a Facebook Page 7. Fill out all information. Click on Save Info. Click when done. Short Description Website Facebook Web Address Click YES for both. 11
  • 12. Creating a Facebook Page 8. Upload a profile photo. Click on Upload from Computer. Choose a photo. Click on Save Photo. 12
  • 13. Creating a Facebook Page 9. Add your page to the Favorites section so you can access it easily. Click on Add to Favorites. 13
  • 14. Creating a Facebook Page 10. We can skip this part for now. Click on Skip. 14
  • 15. Creating a Facebook Page Your Facebook Page is now set! 15
  • 16. Here are some basic features you need to know. Get your pens ready. Take note of the dimensions of each feature. Features and Dimensions 16
  • 17. The Cover Photo is the larger photo on top of your timeline/page. Feature: Cover Photo 17
  • 18. 851 pixels Dimensions: Cover Photo 315 pixels 18
  • 19. The Profile Photo is the smaller photo just below the cover photo. It is the display image of your page. Feature: Profile Photo 19
  • 20. Dimensions: Profile Photo 180 pixels 180 pixels 20
  • 21. Apps may vary from list of events, games, video or other social media sites like Twitter that can enhance the Facebook experience. Feature: Apps 21
  • 22. You can have up to 12 apps but only 4 are displayed. Feature: Apps 22
  • 23. 111 pixels Dimensions: Apps 74 pixels 23
  • 24. About is the short description that appears below your profile photo. This can have up to 155 characters. Feature: About 24
  • 25. What’s next? ! Dressing up the Facebook page ! Basic Facebook Marketing Tips 25
  • 26. Sources ! ! 25