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Webinar Wednesday: Why Email Marketing Still Matters
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Webinar Wednesday: Why Email Marketing Still Matters

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Marketing takes time, money, and lots of preparation. As small businesses owners, entrepreneurs or dream-chasers, your marketing plan is your roadmap to success and achieving all your goals. It’s ...

Marketing takes time, money, and lots of preparation. As small businesses owners, entrepreneurs or dream-chasers, your marketing plan is your roadmap to success and achieving all your goals. It’s your step-by-step guide! Learn how to develop your own marketing plan and leverage your vegan competitive edge.

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Webinar Wednesday: Why Email Marketing Still Matters Presentation Transcript

  • 1. Today’s WEbinar:Why Email Marketing Still Mattershttp://www.facebook.com/StephanieCanHelpPresenter: Stephanie RedcrossWebinar Wednesday 20131Wednesday, June 12, 13
  • 2. 1. Link To Presentation will be Available on our facebookand Twitter Pages, Plus Slide Share2. Ask Questions During Presentation3. Let’s Have Some Fun!!!LOGISTICSWebinar Wednesday2Wednesday, June 12, 13
  • 3. Webinar WednesdayVS.The BattleWhy Email Marketing Still Matters | Webinar WednesdaySocial MediaEmail MarketingExposureConversationLead GenerationBuilding RapportConversionNurturing Leads3Wednesday, June 12, 13
  • 4. 1. Ownership Of Database: More Control Over Type,Frequency and2. Direct access Whenever: Last Minute Emails,Limited Time Specials, No Filters, Algorithm or FewExternal Obstacles3. Proven & Trackable Conversations: Soft Leads FromSocial Media; Metrics Of Engagement Vs ROI4. Personalize: List Development; Sent MessageBased On Similarity Between GroupsWhy Email Marketing Still Matters | Webinar WednesdayWebinar WednesdayAdvantages Of Email4Wednesday, June 12, 13
  • 5. Webinar Wednesday•People who buy products marketed through emailspend 138% more than people that do not receiveemail offers•44% of email recipients made at least one purchaselast year based on a promotional email•Consumers who receive email marketing spend83% more when shopping. (Source: iContact)What The Stats Tell UsWhy Email Marketing Still Matters | Webinar Wednesday5Wednesday, June 12, 13
  • 6. Webinar WednesdayMonitor Click Through RatesWhy Email Marketing Still Matters | Webinar WednesdayRecommendation: Test Your Click Through & Conversations150 Clicks 80 Clicks 40 Clicks5,000 Names 21,000 Likes 24,000 Followers6Wednesday, June 12, 13
  • 7. Webinar WednesdayHow To CommunicateWhy Email Marketing Still Matters | Webinar WednesdayEmail MarketingNewsletterInvitationDeal/ PromoText FollowUpFeedbackActivity7Wednesday, June 12, 13
  • 8. Webinar WednesdayToolsOfferConversationsMailchimp/AweberLanding PageEbook/ Top 10Capture, Track, Manage andMeasure Email Marketing, pluscreate list for targeted messages#1Offer For Each List or Funnel#2Multiple Ways To Sign-Up;Simple, Easy, Rewarding,#3Key Steps To BuildWhy Email Marketing Still Matters | Webinar Wednesday8Wednesday, June 12, 13
  • 9. Acquisition Strategies1. Social Media: Instant Access To Content Via EmailSign Up.2. Events & On-Site: Sign Up Sheets (electronicversion); Text To Subscribe; Instant Discounts3. Landing Page: Special Offers, Landing Page ForEach Service4. Blog Pages: Embed Between Post and Commentsan addition to top right sign up boxWhy Email Marketing Still Matters | Webinar WednesdayWebinar WednesdayDiversify Offer (Monthly/ Quarterly)9Wednesday, June 12, 13
  • 10. Integration: FeatureSocial Media Resultsin Email CampaignsWhy Email Marketing Still Matters | Webinar WednesdayWebinar WednesdayLink Email and Social Media10Wednesday, June 12, 13
  • 11. Reward Activity: LinkPromotions To Dealsand SavingsWhy Email Marketing Still Matters | Webinar WednesdayWebinar WednesdayDrive Awareness Of Promotions11Wednesday, June 12, 13
  • 12. Focused Offer:LimitedDistractions;OpportunityTo ExplainBenefits;Why Email Marketing Still Matters | Webinar WednesdayWebinar WednesdayWhat’s A Landing Page12Wednesday, June 12, 13
  • 13. ServiceWebinar WednesdayFocus Emails That ConvertWhy Email Marketing Still Matters | Webinar WednesdayProductLeadDessertShoesBeautyLeadCoachClassConsultCookiesSizesGlossFitnessKidsIllness✦ Holiday Promotions✦ Educational Post✦ Feedback/ Input✦ Product Specific Offer✦ Discounts or Coupons✦ Activity Trigged13Wednesday, June 12, 13
  • 14. Mobile Email Marketing• More than one-half (56%) of US consumers who have made atleast one purchase using their smartphone have done so inresponse to a marketing message delivered via mobile email - ExactTarget “Mobile Dependence” (2011).• 45% of holiday season emails are being opened on mobile –up slightly from before the season began – Experian – Hotholiday trends (2012)• 79% uses their smartphone for reading email, a higherpercentage than those who used it for making calls. Adobe –“2013 Digital Publishing Report: Retail Apps & BuyingHabits” (2013)Why Email Marketing Still Matters | Webinar WednesdayWebinar WednesdayWhere Are The Opportunities14Wednesday, June 12, 13
  • 15. • Need More Help? Set Up A MeetingWith Stephanie• http://www.veganmainstream.comhttp://www.facebook.com/StephanieCanHelpPresenter: Stephanie Redcross15Wednesday, June 12, 13