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Webinar: Winning Over The Non-Vegan Crowd

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With 95% of the population classified as neither vegan or vegetarian a "vegan only" marketing strategy might be limiting your efforts. During this webinar we will explore ways to reach other segments …

With 95% of the population classified as neither vegan or vegetarian a "vegan only" marketing strategy might be limiting your efforts. During this webinar we will explore ways to reach other segments of the population like potential vegetarians; semi-vegetarians; moderate meat consumers and meat reducers. (Classifications Courtesy Of HRC/Cultivate Research)

Published in: Self Improvement, Education
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  • Hi
    I used Pure Vegan B12 spray.There is also a cheaper version that does not advertise vegan but says so on the label called Pure Advantage B12. The ingredients are identical.

    Vegan
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  • 1. BI -WEEKLY WEBINAR SERIES VEGAN MARKETINGPRESENTER: STEPHANIE REDCROSS WEBINAR: WINNING OVER THE NON-VEGAN CROWD HTTP://WWW.FACEBOOK.COM/STEPHANIECANHELP
  • 2. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey4. Let’s Have Some Fun!!! http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
  • 3. Webinar Wednesday The Path To Veganism Semi - Lacto - Vegetarian Vegetarians Vegetarians MeatlessMeat reducers Once A Week Monday I only eat?? Cheese Lovers Milk Drinkershttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
  • 4. Webinar Wednesday Understanding Your Competitive EdgeYour Company Or Brand Is More Then “Vegan” Taste Homemade Locally Grown Taste “Like” Cause Driven Convenient UniqueReplacement Cutting Edge Personal http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
  • 5. Webinar Wednesday #1: FAQ Video Series Develop A Top Ten List Resource Log1. Target A Specific Segment2. Ask Someone To Interview You (more conversational) 5 to 10 Parts3. Each Video Is About Commonly Asked Questions4. Site Resources: Local, Online and On Your Site5. Create More Than One Series Educational or6. Refresh The Content Every year Product Feature Less than 5 Minutes http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
  • 6. Webinar Wednesday #2: Identify A Partnership Action Items Quick Tips Become The Resident Expert Image Courtesy Of Babble.comhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
  • 7. Webinar Wednesday Where to find semi-vegetarians and meat reducers Progressive, Alternative, Do Good Siteshttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
  • 8. Webinar Wednesday #3: Host An EventCooking Challenge Break Out Of Your Vegan Safe Haven 1. Host Non-Vegan Events At Your Retail Location Movie Night 2. Host Events Outside Of Traditional Vegan Locations 3. Start A Tradition - Veg Restaurant Week Grocery Store 4. Participate In “Non-Vegan” Events (Twitter Chat) Shopping 5. Partner with a local community center for monthly events Seminars Taste Testing http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
  • 9. Webinar Wednesday #4: You Don’t Have To Say Vegan To Mean Vegan Social Issues: Use Terms: 1. Curing Diseases 1. Health 2. World Hungry 2. Compassion 3. Animal Rights 3. Impact On Earth 4. Natural Cures 4. Environmental Issues 5. Obesity 5. Report From Common Authorities 6. Common Cures 7. Testimonialshttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
  • 10. Webinar Wednesday #5: Give Them A Taste Create An Opportunity To Share Your Information 1. Give A Chapter Of Your Book 2. Download Recipes 3. Coupon Code 4. Photo Albumhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
  • 11. Webinar Wednesday #5: Leverage New Vegans Create Interactive Sessions 1. Interviews 2. Webinars 3. Live Q&A Events 4. Round Table Discussionshttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
  • 12. Webinar Wednesday #But, I Still Have Questions? VM Webinar Series http://anymeeting.com/veganmainstream Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
  • 13. BI -WEEKLY WEBINAR SERIES Q&ANEED MORE HELP? SET UP AMEETING WITH STEPHANIEHTTP://WWW.TUNGLE.ME/VEGANMAINSTREAM PRESENTER: STEPHANIE REDCROSS HTTP://WWW.FACEBOOK.COM/STEPHANIECANHELP

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