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Webinar wednesday110211 twittermarketing

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  • Transcript

    • 1. Bi -Weekly Webinar Series Vegan MarketingMindful marketing withTwitter: 24 hours a day Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp
    • 2. Logistics
    • 3. Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar
    • 4. Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation
    • 5. Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey
    • 6. Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey4. Special Bonus: Twitter Case Study
    • 7. Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey4. Special Bonus: Twitter Case Study5. Let’s Have Some Fun!!!
    • 8. Webinar Wednesday Is Twitter worth it? Twitter users tend to be “early adopters” 19% of Twitter users are among the first to buy/try new products, compared to only 10% of the general populationSource: Sol Marketing Solutions http://www.veganmainstream.com
    • 9. Webinar Wednesday Is Twitter worth it? Twitter plays an active role in purchasing decisions. 42% of Twitter users rely on this channel to learn about new products/services, and 41% of them share opinions about products/services via Twitter.Source: Sol Marketing Solutions http://www.veganmainstream.com
    • 10. Webinar Wednesday Is Twitter worth it? Companies that use Twitter average 2x more leads per month than those that do not 67% of Twitter users are more likely to buy brands that they “follow”.Source: Sol Marketing Solutions http://www.veganmainstream.com
    • 11. Webinar WednesdayBut, is Twitter worth it, to me? http://www.veganmainstream.com
    • 12. Webinar Wednesday But, is Twitter worth it, to me?1. Listen: What are people saying? http://www.veganmainstream.com
    • 13. Webinar Wednesday But, is Twitter worth it, to me?1. Listen: What are people saying?2. Competition: How are you using it? http://www.veganmainstream.com
    • 14. Webinar Wednesday But, is Twitter worth it, to me?1. Listen: What are people saying?2. Competition: How are you using it?3. Customers Or Prospects: Create List http://www.veganmainstream.com
    • 15. Webinar Wednesday But, is Twitter worth it, to me?1. Listen: What are people saying?2. Competition: How are you using it?3. Customers Or Prospects: Create List4. Stats and Facts: Get Familiar with The Numbers http://www.veganmainstream.com
    • 16. Webinar Wednesday But, is Twitter worth it, to me?1. Listen: What are people saying?2. Competition: How are you using it?3. Customers Or Prospects: Create List4. Stats and Facts: Get Familiar with The Numbers5. Monitor: Conversations Of Industry Influencers http://www.veganmainstream.com
    • 17. Webinar WednesdayWhat Is Twitter Used For? http://www.veganmainstream.com
    • 18. Webinar Wednesday What Is Twitter Used For?1. Time Sensitive Events or Actions http://www.veganmainstream.com
    • 19. Webinar Wednesday What Is Twitter Used For?1. Time Sensitive Events or Actions2. Drive Traffic http://www.veganmainstream.com
    • 20. Webinar Wednesday What Is Twitter Used For?1. Time Sensitive Events or Actions2. Drive Traffic3. Generate Leads http://www.veganmainstream.com
    • 21. Webinar Wednesday What Is Twitter Used For?1. Time Sensitive Events or Actions2. Drive Traffic3. Generate Leads4. Survey Community http://www.veganmainstream.com
    • 22. Webinar Wednesday What Is Twitter Used For?1. Time Sensitive Events or Actions2. Drive Traffic3. Generate Leads4. Survey Community5. Fundraising http://www.veganmainstream.com
    • 23. Webinar Wednesday What Is Twitter Used For?1. Time Sensitive Events or Actions2. Drive Traffic3. Generate Leads4. Survey Community5. Fundraising6. Event Planning http://www.veganmainstream.com
    • 24. Webinar WednesdayWhat Makes Twitter Different?One on One Conversations Capability- Talking To Strangers- Asking For Advice- Recommending A Solutions- Building Rapport http://www.veganmainstream.com
    • 25. Webinar WednesdayDiving Into The Twitter Deep End Lingo Tools http://www.veganmainstream.com
    • 26. Webinar WednesdayDiving Into The Twitter Deep End Lingo ToolsHashtagsRetweetsBio-Optimization@Mentions and DM http://www.veganmainstream.com
    • 27. Webinar WednesdayDiving Into The Twitter Deep End Lingo ToolsHashtags Auto-TweetRetweets URL ShortenerBio-Optimization List@Mentions and DM Scheduler http://www.veganmainstream.com
    • 28. 3rd Party Apps Webinar WednesdayCoTweet.com (Free): Scheduling, Team Management and User FriendlySproutSocial.com(Paid): Scheduling, Reporting and Multiple PlatformsTweetbeep.com: Monitor What Peaple Are SayingTweetchat.com: Join Twitter Discussion - Hashtagbit.ly: URL ShortenerTwitterfeed.com: Auto Post Any RSS FeedWefollow.com: Twitter Directorymonitter.com: Track Trending TopicsTweetstats.com or TwitterCounter.com: Online Reporting, Comparisons http://www.veganmainstream.com
    • 29. How to build an audience, Webinar Wednesdayengage people and build rapport Reasons To Communicate: Socialize Influence Network Answer Questions Provoke Thought Activism Entertain Breaking News Raise Awareness Share Your Opinion http://www.veganmainstream.com
    • 30. How and when to tweet: Webinar Wednesday Rules Of Engagement Welcome New Be Responsive Followers Be Helpful Post Original Give Credit Content Use Hashtags Share and Inform Don’t Retweet Listen And Learn EverythingProvide Your Perspective http://www.veganmainstream.com
    • 31. How and when to tweet: Webinar Wednesday Rules Of Engagement Welcome New Be Responsive Followers Be Helpful Post Original Give Credit Content Use Hashtags Share and Inform Don’t Retweet Listen And Learn Everything Provide Your Perspective http://www.veganmainstream.com
    • 32. Webinar WednesdayVeganSuperStars http://www.veganmainstream.com
    • 33. Webinar Wednesday Twitter Layout Update Bio Hashtags @Mention List Find Follower Adding Imageshttp://www.veganmainstream.com
    • 34. Webinar Wednesday Twitter List Retweets MentionsLeave At Least 25 Characters For Retweets http://www.veganmainstream.com
    • 35. Live Giveaway Event: Webinar Wednesday@SusanNichole Weekly Giveaway Giveaway For Each Platform Ask Attendees To Share To Win http://www.veganmainstream.com
    • 36. Specials and Coupons Webinar Wednesday@Nakedpizza 1st promotion brought in 15% of total sales for the day 90% of those sales were new customers. 2nd Promotion: 75% of their record-selling day-directly from people calling from Twitter. http://www.veganmainstream.com
    • 37. Webinar WednesdayOverall Twitter Strategy http://www.veganmainstream.com
    • 38. Webinar Wednesday Overall Twitter StrategySet Goals: Engagement; Leads and Conversations http://www.veganmainstream.com
    • 39. Webinar Wednesday Overall Twitter StrategySet Goals: Engagement; Leads and ConversationsSet up Tools: Landing pages; Track Results; Auto-Tweet; URL Shortener http://www.veganmainstream.com
    • 40. Webinar Wednesday Overall Twitter StrategySet Goals: Engagement; Leads and ConversationsSet up Tools: Landing pages; Track Results; Auto-Tweet; URL ShortenerDevelop Target List: Hashtags and People To Follow;People To Build One on One Conversation; People ToInfluence; http://www.veganmainstream.com
    • 41. Webinar Wednesday Overall Twitter StrategySet Goals: Engagement; Leads and ConversationsSet up Tools: Landing pages; Track Results; Auto-Tweet; URL ShortenerDevelop Target List: Hashtags and People To Follow;People To Build One on One Conversation; People ToInfluence;Communication Frequency: How Often To Tweet, AskQuestions, Engage In Dialog, Start A Discussion http://www.veganmainstream.com
    • 42. Webinar Wednesday #But, I Still Have Questions? http://www.veganmainstream.com
    • 43. Webinar Wednesday #But, I Still Have Questions? Social Media Bootcamp - $40 http://www.veganmainstream.com
    • 44. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie Social Media Bootcamp - $40 http://www.veganmainstream.com
    • 45. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 http://www.veganmainstream.com
    • 46. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session http://www.veganmainstream.com
    • 47. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session Connect With US http://www.veganmainstream.com
    • 48. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session Connect With US http://www.facebook.com/stephaniecanhelp http://www.veganmainstream.com
    • 49. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.veganmainstream.com
    • 50. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream http://www.veganmainstream.com
    • 51. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Social Media Bootcamp - $40 3 Hour Intensive Hand On Training Session http://www.veganmainstream.com/bootcamp Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream http://www.veganmainstream.com
    • 52. Bi -Weekly Webinar Series Social Media BootcampSaturday, November 19, 2011 9am PST to 12pm PST $40 per Attendeewww.veganmainstream.com/ bootcamp Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp

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