Webinar Wednesday: Veggielitics: Analyzing The Vegan Business Landscape

175
-1

Published on

Some times the answers are right in front of you, if you know where to look. When trying to grow your business, brand, store or online presence it’s important to look at your transaction data. Are 70% of your coffee sales before 11am? Do you sell more books online or at book signings? Its time to use the data at your finger tips to help identify the most responsive customers, most profitable times of day, most effective blog posts and more.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
175
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Webinar Wednesday: Veggielitics: Analyzing The Vegan Business Landscape

  1. 1. Today’s WEbinar:Veggielitics:  Analyzing your VeganBusiness LandscapePresenter: StephanieRedcrossWebinar Wednesday 2013Presenter: CassieMere Johnson1Friday, May 17, 13
  2. 2. LOGISTICSWebinar Wednesday2Friday, May 17, 13
  3. 3. 1. Link To Presentation will be Available on ourfacebook and Twitter Pages, Plus Slide ShareLOGISTICSWebinar Wednesday2Friday, May 17, 13
  4. 4. 1. Link To Presentation will be Available on ourfacebook and Twitter Pages, Plus Slide Share2. Ask Questions During PresentationLOGISTICSWebinar Wednesday2Friday, May 17, 13
  5. 5. 1. Link To Presentation will be Available on ourfacebook and Twitter Pages, Plus Slide Share2. Ask Questions During Presentation3. Let’s Have Some Fun!!!LOGISTICSWebinar Wednesday2Friday, May 17, 13
  6. 6. Data drives ActionVeggielitics:  Analyzing your Vegan Business Landscape | Webinar WednesdayWho are my most profitablecustomers?Who are my most loyalcustomers?What are my most profitableproducts?Which channel (web or store)draws the most newcustomers?What are the best times formy store to be open?What is the best price tocharge?Will a sale help or hurt mybusiness?3Friday, May 17, 13
  7. 7. Data drives ActionInstinct or gut feeling alone will not help yousucceed in business.  Veggielitics:  Analyzing your Vegan Business Landscape | Webinar WednesdayWho are my most profitablecustomers?Who are my most loyalcustomers?What are my most profitableproducts?Which channel (web or store)draws the most newcustomers?What are the best times formy store to be open?What is the best price tocharge?Will a sale help or hurt mybusiness?3Friday, May 17, 13
  8. 8. Data drives ActionInstinct or gut feeling alone will not help yousucceed in business.  Using data combined with your ideas, you shouldbe able to answer questions like:Veggielitics:  Analyzing your Vegan Business Landscape | Webinar WednesdayWho are my most profitablecustomers?Who are my most loyalcustomers?What are my most profitableproducts?Which channel (web or store)draws the most newcustomers?What are the best times formy store to be open?What is the best price tocharge?Will a sale help or hurt mybusiness?3Friday, May 17, 13
  9. 9. Types of DataVeggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday4Friday, May 17, 13
  10. 10. Types of DataLead dataVeggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday4Friday, May 17, 13
  11. 11. Types of DataLead dataWhere are your customers coming from? What are they doing beforethey purchase?Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday4Friday, May 17, 13
  12. 12. Types of DataLead dataWhere are your customers coming from? What are they doing beforethey purchase?Web site activityVeggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday4Friday, May 17, 13
  13. 13. Types of DataLead dataWhere are your customers coming from? What are they doing beforethey purchase?Web site activityWhat are your visitors doing on the site? What activities lead topurchases?Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday4Friday, May 17, 13
  14. 14. Types of DataLead dataWhere are your customers coming from? What are they doing beforethey purchase?Web site activityWhat are your visitors doing on the site? What activities lead topurchases?Transaction dataVeggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday4Friday, May 17, 13
  15. 15. Types of DataLead dataWhere are your customers coming from? What are they doing beforethey purchase?Web site activityWhat are your visitors doing on the site? What activities lead topurchases?Transaction dataWhat do your customers buy? When? Where are they from?Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday4Friday, May 17, 13
  16. 16. Types of DataLead dataWhere are your customers coming from? What are they doing beforethey purchase?Web site activityWhat are your visitors doing on the site? What activities lead topurchases?Transaction dataWhat do your customers buy? When? Where are they from?Survey/Account Profile dataVeggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday4Friday, May 17, 13
  17. 17. Types of DataLead dataWhere are your customers coming from? What are they doing beforethey purchase?Web site activityWhat are your visitors doing on the site? What activities lead topurchases?Transaction dataWhat do your customers buy? When? Where are they from?Survey/Account Profile dataDemographicVeggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday4Friday, May 17, 13
  18. 18. Types of DataLead dataWhere are your customers coming from? What are they doing beforethey purchase?Web site activityWhat are your visitors doing on the site? What activities lead topurchases?Transaction dataWhat do your customers buy? When? Where are they from?Survey/Account Profile dataDemographicInterestsVeggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday4Friday, May 17, 13
  19. 19. So what data should you collect?Geographic DataMaybe most of your customers come from one or two neighborhoods in City Y.  You should be able to craft some marketing messages and promotions just for thesepeople.Product DataIf you are a product company, track the size, shape, color, or any other significantdetail about  the products you are selling.Time DataYou may find that a significant portion of the stuff you sell is done in aconcentrated chunk of time.  Lead DataHow are people finding you?  What marketing activities are driving traffic to yourstore?Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday5Friday, May 17, 13
  20. 20. Tools For Collecting DataVeggielitics:  Analyzing your Vegan Business Landscape | Webinar WednesdayGoogle AnalyticsPayPalBig Cartel--dont use the freeversion, it wont allow you todo inventory tracking!A CRM like: Salesforce.com,SugarCRM, Hubspot, orHighriseE-commerce SiteWordPress6Friday, May 17, 13
  21. 21. Tools For Collecting DataWhatever it is you decided to use, make sure youcan customize reports and/or export data.Veggielitics:  Analyzing your Vegan Business Landscape | Webinar WednesdayGoogle AnalyticsPayPalBig Cartel--dont use the freeversion, it wont allow you todo inventory tracking!A CRM like: Salesforce.com,SugarCRM, Hubspot, orHighriseE-commerce SiteWordPress6Friday, May 17, 13
  22. 22. Tips For Analyzing The DataVeggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday7Friday, May 17, 13
  23. 23. Tips For Analyzing The DataVeggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday7Friday, May 17, 13
  24. 24. Tips For Analyzing The DataTry to segment!  Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday7Friday, May 17, 13
  25. 25. Tips For Analyzing The DataTry to segment!  Do people from region X tend to by products y?  Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday7Friday, May 17, 13
  26. 26. Tips For Analyzing The DataTry to segment!  Do people from region X tend to by products y?  What products are frequently bought together?Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday7Friday, May 17, 13
  27. 27. Tips For Analyzing The DataTry to segment!  Do people from region X tend to by products y?  What products are frequently bought together?Collect as much information as you can early on--the moredata you have, the more questions you can answer later.Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday7Friday, May 17, 13
  28. 28. Tips For Analyzing The DataTry to segment!  Do people from region X tend to by products y?  What products are frequently bought together?Collect as much information as you can early on--the moredata you have, the more questions you can answer later.Learn to work with data. Brush up on Excel, if you areambitious, study R. Tableau Software has some nice datavisualizations.Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday7Friday, May 17, 13
  29. 29. Web AnalyticsVeggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday8Friday, May 17, 13
  30. 30. Web AnalyticsIf you have a web site, you should be analyzing your webtraffic data.  Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday8Friday, May 17, 13
  31. 31. Web AnalyticsIf you have a web site, you should be analyzing your webtraffic data.  Do not rely only on the canned reports.Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday8Friday, May 17, 13
  32. 32. Web AnalyticsIf you have a web site, you should be analyzing your webtraffic data.  Do not rely only on the canned reports.Customize!  Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday8Friday, May 17, 13
  33. 33. Web AnalyticsIf you have a web site, you should be analyzing your webtraffic data.  Do not rely only on the canned reports.Customize!  If you use Google Analytics (a great FREE web analyticstool)Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday8Friday, May 17, 13
  34. 34. Web AnalyticsIf you have a web site, you should be analyzing your webtraffic data.  Do not rely only on the canned reports.Customize!  If you use Google Analytics (a great FREE web analyticstool)Be sure to set up GOALS around your purchaseprocess.  This can tell you if and where customers areabandoning the check-out process.  Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday8Friday, May 17, 13
  35. 35. What if you dont have a lot of transactions toanalyze?Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday9Friday, May 17, 13
  36. 36. What if you dont have a lot of transactions toanalyze?Concentrate on the data you have.Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday9Friday, May 17, 13
  37. 37. What if you dont have a lot of transactions toanalyze?Concentrate on the data you have.Think about other metrics:Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday9Friday, May 17, 13
  38. 38. What if you dont have a lot of transactions toanalyze?Concentrate on the data you have.Think about other metrics:What do your customers have in common?Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday9Friday, May 17, 13
  39. 39. What if you dont have a lot of transactions toanalyze?Concentrate on the data you have.Think about other metrics:What do your customers have in common?How are they different?Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday9Friday, May 17, 13
  40. 40. What if you dont have a lot of transactions toanalyze?Concentrate on the data you have.Think about other metrics:What do your customers have in common?How are they different?How are they finding out about you?Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday9Friday, May 17, 13
  41. 41. What if you dont have a lot of transactions toanalyze?Concentrate on the data you have.Think about other metrics:What do your customers have in common?How are they different?How are they finding out about you?Do some Market Research:Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday9Friday, May 17, 13
  42. 42. What if you dont have a lot of transactions toanalyze?Concentrate on the data you have.Think about other metrics:What do your customers have in common?How are they different?How are they finding out about you?Do some Market Research:Customer SurveysVeggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday9Friday, May 17, 13
  43. 43. What if you dont have a lot of transactions toanalyze?Concentrate on the data you have.Think about other metrics:What do your customers have in common?How are they different?How are they finding out about you?Do some Market Research:Customer SurveysMarket SurveysVeggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday9Friday, May 17, 13
  44. 44. What if you dont have a lot of transactions toanalyze?Concentrate on the data you have.Think about other metrics:What do your customers have in common?How are they different?How are they finding out about you?Do some Market Research:Customer SurveysMarket SurveysWhat else could you be doing to supplement yourservices?Veggielitics:  Analyzing your Vegan Business Landscape | Webinar Wednesday9Friday, May 17, 13
  45. 45. Today’s WEbinar:Veggielitics:  Analyzing your VeganBusiness LandscapePresenter: StephanieRedcrossWebinar Wednesday 2013Presenter: CassieMere Johnson10Friday, May 17, 13

×