Bi -Weekly Webinar SeriesPresenter: Stephanie Redcross Webinar: The Vegan Side Of Facebook http://www.facebook.com/StephanieCanHelp
LOGISTICS Webinar Wednesday1.Link To Presentation/Video Recording will be available 24 hours after webinar2.Post Questions During Presentation3.Post Webinar, Please Provide Feedback4.Let’s Have Some Fun!!!
What Is Engagement Webinar Wednesday Key Metric In EngagementThe World Is Bigger “Talking About This” Than “Like” The number of unique people who have created a story about your Page from [one week]. These stories include - liking your Page, -posting to your Pages wall, - liking, commenting on or sharing one of your Pages Posts - answering a Question you posted - RVSPing to on of your events - mentioning your Page, - phototagging your Page, - checking in at your Place or Photo Courtesy: Indigo Media Consulting - recommending your Place.
THE ANALYSIS Webinar Wednesday- Reviewed 125 Facebook Pages That Post Vegan Related Topics - Pages Must Have At Least 500 Likes - Compared The Engagement Rate Talking About This/ Likes = Engagement Rate
RESULTS RANDOM SAMPLE Webinar Wednesday According to Social Media Examiner, healthy Facebook pages have engagement levels between one and ﬁve percent. Engagementnn Likes
KEY LEARNINGS Webinar Wednesday • Photos Get The Most Comments • Video Receive The Most Shares • Links Are The Least Likedn Post, however, the mostn common item posted • Average Engagement Rate: 24.6%
EVOLVE CAMPAIGN Webinar Wednesday #1 Engagement Rate Photos With Most Post Diversity Of Content