Webinar Wednesday: Developing Your 2012 Marketing Plan

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Marketing takes time, money, and lots of preparation. Don't put your success at risk. As small businesses owners, entrepreneurs or dream-chasers, your marketing plan is your roadmap to success and achieving all your goals

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Webinar Wednesday: Developing Your 2012 Marketing Plan

  1. 1. Bi -Weekly Webinar Series VEGAN MARKETINGPresenter: Stephanie RedcrossWEBINAR: DEVELOPING YOUR 2012 MARKETING PLAN http://www.facebook.com/StephanieCanHelp
  2. 2. LOGISTICS Webinar Wednesday1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey4. Let’s Have Some Fun!!!
  3. 3. WHY DO YOU NEED A PLAN Webinar Wednesday Measure SuccessCommunication With Budgeting Avoid Mistakes Your Team Plan For Growth
  4. 4. WHAT’S INCLUDED IN A MARKETING PLAN Webinar Wednesday Market Background About The Company External View Research MarketingMarketing Goals Overall Objective Tools and Approach Tactics Products/ Benefits Budget Money and Resources Services Activities/ Audience Who To Reach Execution Plan Timeline Marketing Tagline, Personas Results Tracking Reporting Message
  5. 5. GETTING STARTED Webinar Wednesday 3, 6 or 12 Month Plan Execution How willMust Include Actual Date Plan you measure A Metric success
  6. 6. EXAMPLE OF A ONE PAGE PLAN Webinar Wednesday
  7. 7. SETTING GOALS Webinar Wednesday1. Brainstorm A Huge List Of Goals Revenue2. Prioritize And Select 3 to 5 Goals Community Impact3. Validate That They Are Realistic Influence/ Reach4. Assign A Metrics5. Identify Expected Results Market Share
  8. 8. THE CALENDAR Webinar Wednesday
  9. 9. IDENTIFY MISSING PIECES Webinar Wednesday Market Background Research MarketingMarketing Goals Tactics Products/ Budget Services Activities/ Audience Timeline Marketing Results Tracking Message
  10. 10. THANKS, BUT HOW CAN I GET MORE HELP? #VM Webinar Series http://anymeeting.com/veganmainstreamIntroductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream
  11. 11. Q&A Bi -Weekly Webinar Series Presenter: Stephanie RedcrossNeed More Help? Set Up AMeeting With Stephaniehttp://www.tungle.me/veganmainstream http://www.facebook.com/StephanieCanHelp

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