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Webinar Wednesday: Developing A Marketing Plan
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Webinar Wednesday: Developing A Marketing Plan

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Marketing takes time, money, and lots of preparation. As small businesses owners, entrepreneurs or dream-chasers, your marketing plan is your roadmap to success and achieving all your goals. It’s your …

Marketing takes time, money, and lots of preparation. As small businesses owners, entrepreneurs or dream-chasers, your marketing plan is your roadmap to success and achieving all your goals. It’s your step-by-step guide! Learn how to develop your own marketing plan and leverage your vegan competitive edge.

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  • 1. Webinar Wednesday 2013Presenter: Stephanie RedcrossDeveloping Your 2013 Marketing Plan http://www.facebook.com/StephanieCanHelp
  • 2. LOGISTICS Webinar Wednesday1. Link To Presentation will be Available on our facebook and Twitter Pages, Plus Slide Share2. Ask Questions During Presentation3. Let’s Have Some Fun!!!
  • 3. Why Do you Need A Plan Webinar Wednesday Measure SuccessCommunication Budgeting Avoid MistakesWith Your Team Plan For Growth
  • 4. Why 6-Month Plan? Webinar Wednesday February - July 2013•Long Enough For Future Planning•short Enough To Feel Results•Develop The Habit Of Forecasting•Focus Multiple Cycles Of Strategic Thought•Ability Adapt To Change
  • 5. What’s Included in A Marketing plan Webinar Wednesday1 About The Market External View Background Company Research2 4 Marketing Overall Marketing Tools and Goals Objective Tactics Approach3 5 Products/ Money and Benefits Budget Resources Services 6 Activities/ Execution Plan Audience Who To Reach Timeline Marketing Tagline, Results Reporting Message Personas Tracking
  • 6. Getting Started Webinar Wednesday #1 Write 150 to 200 Words DescribingBackground About The Company Your CompanyMarketing Overall #2 Goals Objective Write 1 to 3 Goals For 2013Products/ BenefitsServices #3 Write Name of Each Product & 5 Word Description
  • 7. Where To Focus Webinar Wednesday✦ Did I expand My Company? #1 Write 150 to 200 Or Re-Defined My Business? Words Describing✦ Do I need Help Developing A Your Company Strong Goal✦ Do my Current Products #2 Write 2 Sentences Support My Goal?✦ What Products Do I Need to Describing Your Support My Goal?✦ Do I need To expand My 2013 GoalCompany Description To Meet My New Goal #3 Write Name of Each Product & 5 Word Description
  • 8. SETTING GOALS Webinar Wednesday1. Brainstorm A Huge List Of Goals (e.g. 10)2. Validate That They Are Revenue Realistic Community Impact3. Assign A Metrics Influence/ Reach4. Explain How to Reach Goal Market Share5. Prioritize And Select 1 to 3 Goals
  • 9. EXAMPLE OF GOALS Webinar Wednesday Goal Activity Priority Timeline Results Reach New Social Media; Blog Audience Increase WholesaleDistributionNew Product Expand Products LineGlobal Offer International ShippingNew Revenue Offer Classes ChannelOnline Sales Develop Website
  • 10. THE CALENDAR Webinar Wednesday
  • 11. EXAMPLE OF GOALS Webinar Wednesday Goal Activity Timeline Results Priority Reach New Engagement Social Media; Blog Monthly Audience Rate Increase # Of Wholesale 2Q13Distribution Distributors Production 3 NewNew Product Expand Products Line 2H13 ProductsGlobal Offer International Shipping Holiday 5 CountriesNew Revenue 500 Per Offer Classes July 2013 Channel Month 500 DailyOnline Sales Develop Website 60 Days Traffic
  • 12. HOW TO PRIORITIZE Webinar Wednesday 1. Create A List of Existing, New Planned Goals 2. Rank By Impact, Ease Of Execution, Time to Implement Goal Activity Impact Time Ease Reach New Social Media; Audience Blog High Long Term Hard Increase Short Wholesale Med MedDistribution Term ExpandNew Product Products Line Med Long Term Hard International ShortGlobal Offer Low Easy Shipping TermNew Revenue Channel Offer Classes High Long Term Med DevelopOnline Sales Website
  • 13. HIGH LEVEL PLAN Webinar Wednesday Goal Activity Timeline Results Priority Reach New Engagement Social Media; Blog Monthly 1 Audience Rate Increase # Of Wholesale 2Q13 3Distribution Distributors Production 3 NewNew Product Expand Products Line 6 2H13 ProductsGlobal Offer International Shipping Holiday 5 Countries 2New Revenue 500 Per Offer Classes July 2013 4 Channel Month 500 DailyOnline Sales Develop Website 60 Days 5 Traffic
  • 14. HIGH LEVEL PLAN Webinar Wednesday Company Description: Goal Activity Timeline Results Priority Product/ Service Reach New Engagement Social Media; Blog Monthly 1 Audience Rate Increase # Of Wholesale 2Q13 3Distribution Distributors Production 3 NewNew Product Expand Products Line 6 2H13 ProductsGlobal Offer International Shipping Holiday 5 Countries 2New Revenue 500 Per Offer Classes July 2013 4 Channel Month 500 DailyOnline Sales Develop Website 60 Days 5 Traffic
  • 15. Identify Missing Pieces NAVS Vegetarian Summerfest 2012 MarketBackground Research Goal Activity Timeline Results Priorit y Produc t/ Service Reach New Engagemen Social Media; Blog Monthly 1Marketing Marketing Audience t Rate Goals Tactics # Of Increase Wholesale 2Q13 Distributo 3 Distribution rsProducts/ BudgetServices New Product Expand Products Line Producti on 2H13 3 New Products 6 Global International 5 Holiday 2 Offer Shipping Countries Activities/ Audience Timeline New Revenue Offer Classes July 500 Per 4 2013 Month Channel Online 500 Daily Develop Website 60 Days 5Marketing Results Sales Traffic Message Tracking
  • 16. Presenter: Stephanie RedcrossNeed More Help? Set Up AMeeting With Stephaniehttp://www.veganmainstream.com http://www.facebook.com/StephanieCanHelp
  • 17. VM Example Webinar Wednesday#1 Vegan Mainstream provides marketing solutions to vegan and vegetarian businesses, as well as to those interested in incorporating more mindful practices and products into their brand. Our strategic marketing plans and services are not only fueled by our extensive experience, knowledge and expertise, but also by our passion to see conscious brands thrive. We believe in and support the veg movement and know that your consumers will appreciate that your mindfulness extends even to how you market your business. Vegan Mainstream can help you increase customer volume and retention; improve web traffic; manage a social media and PR campaign; and create product promotions.#2 Increase our Reach and Impact By Developing (Free/Paid) Services That Allow Us To Help A Larger Portion of The Vegan Professional Population#3 Webinar Wednesday Marketing Plans Online Classes Client Services Onsite Bootcamps Marketing Analytics One-on-One Consults Advertising

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