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Webinar: Veg Marketing For the "New" Facebook

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Have you been following all of the buzz about the new changes on Facebook? It seems as though a new feature pops up every week. While not all of these changes will affect your marketing strategy, it’s …

Have you been following all of the buzz about the new changes on Facebook? It seems as though a new feature pops up every week. While not all of these changes will affect your marketing strategy, it’s important to know what you should be focusing on.


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  • Transcript

    • 1. Bi -Weekly Webinar Series VeganMarketingVeg Marketing For The “New” Facebook Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp
    • 2. Webinar WednesdayLogistics http://www.veganmainstream.com
    • 3. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar http://www.veganmainstream.com
    • 4. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation http://www.veganmainstream.com
    • 5. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey http://www.veganmainstream.com
    • 6. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey4. Special Bonus: Facebook Check List http://www.veganmainstream.com
    • 7. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey4. Special Bonus: Facebook Check List5. Let’s Have Some Fun!!! http://www.veganmainstream.com
    • 8. Webinar Wednesday Why Are You On Facebook?1. Drive Traffic2. Generate Leads3. Build Your Own Community4. Reputation Management5. Brand Awareness http://www.veganmainstream.com
    • 9. What Changed? Webinar WednesdayProfile Pages http://www.veganmainstream.com
    • 10. What Changed? Webinar Wednesday Profile PagesTickerSubscribeTimelineSmart listPublic status updates http://www.veganmainstream.com
    • 11. What Changed? Webinar Wednesday Profile PagesTicker Shared indicatorSubscribeTimelineSmart listPublic status updates http://www.veganmainstream.com
    • 12. What Changed? Webinar Wednesday Profile PagesTicker Shared indicatorSubscribe No more review or discussion buttonsTimelineSmart listPublic status updates http://www.veganmainstream.com
    • 13. What Changed? Webinar Wednesday Profile PagesTicker Shared indicatorSubscribe No more review or discussion buttonsTimeline Talking about youSmart listPublic status updates http://www.veganmainstream.com
    • 14. What Changed? Webinar Wednesday Profile PagesTicker Shared indicatorSubscribe No more review or discussion buttonsTimeline Talking about youSmart list Don’t Need 25 LikesPublic status updates http://www.veganmainstream.com
    • 15. What Changed? Webinar Wednesday Profile PagesTicker Shared indicatorSubscribe No more review or discussion buttonsTimeline Talking about youSmart list Don’t Need 25 LikesPublic status updates Email Updates http://www.veganmainstream.com
    • 16. What Changed? Webinar Wednesday Profile Pagesticker shared indicator From:Subscribe Awareness no more review or To: discussion buttonstimeline Engagement talking about yousmart list Don’t Need 25 Likespublic status updates Email Updates http://www.veganmainstream.com
    • 17. So, What’s Important? Webinar Wednesday liking a Page posting to a Page’s Wall liking, commenting or sharing one a Page post (or other content on a page – like photos, videos, albums) answering a Question posted RSVP-ing to an event mentioning a Page in a post phototagging a Page liking or sharing a check-in deal or checking in at a Place http://www.veganmainstream.com
    • 18. So, What’s Important? Webinar WednesdayMake EveryPost Count! http://www.veganmainstream.com
    • 19. Quality Over Quantity Webinar Wednesday News feed helps increase engagement but not impressions Engagement Boost 29% http://www.veganmainstream.com
    • 20. Webinar Wednesday Create Engagement Page Photo Questions Get Social Customizehttp://www.veganmainstream.com
    • 21. 3 Things Every Facebook Webinar WednesdayStrategy Should Include http://www.veganmainstream.com
    • 22. 3 Things Every Facebook Webinar WednesdayStrategy Should Include Objective and Metrics: How to know if you are achieving your goals http://www.veganmainstream.com
    • 23. 3 Things Every Facebook Webinar WednesdayStrategy Should Include Objective and Metrics: How to know if you are achieving your goals Call To Action: For example, Status Updates should incorporate words like Vote; Share This; Like This http://www.veganmainstream.com
    • 24. 3 Things Every Facebook Webinar WednesdayStrategy Should Include Objective and Metrics: How to know if you are achieving your goals Call To Action: For example, Status Updates should incorporate words like Vote; Share This; Like This Rules and Regulations: What you will post, tone, handling trolls and http://www.veganmainstream.com
    • 25. 3 Things Every Facebook Webinar WednesdayStrategy Should Include Objective and Metrics: How to know if you are achieving your goals Call To Action: For example, Status Updates should incorporate words like Vote; Share This; Like This Rules and Regulations: What you will post, tone, handling trolls and Marketing Plan: Holiday Post; Promotions; Launch http://www.veganmainstream.com
    • 26. Webinar Wednesday3 Ways To Sell ProductEase Of Purchase; Recommendations http://www.veganmainstream.com
    • 27. Webinar Wednesday 3 Ways To Sell Product Ease Of Purchase; RecommendationsLeverage Facebook ShoppingCarts: Payvments or Tabjuice http://www.veganmainstream.com
    • 28. Webinar Wednesday 3 Ways To Sell Product Ease Of Purchase; RecommendationsLeverage Facebook ShoppingCarts: Payvments or TabjuiceLimited Time Promotion orFacebook Only Discount http://www.veganmainstream.com
    • 29. Webinar Wednesday 3 Ways To Sell Product Ease Of Purchase; RecommendationsLeverage Facebook ShoppingCarts: Payvments or TabjuiceLimited Time Promotion orFacebook Only DiscountProduct Reviews - Post Linksand Articles http://www.veganmainstream.com
    • 30. 3 Techniques To Build Webinar Wednesday Your BrandThe Experience http://www.veganmainstream.com
    • 31. 3 Techniques To Build Webinar Wednesday Your BrandThe ExperienceGreat Customer Service http://www.veganmainstream.com
    • 32. 3 Techniques To Build Webinar Wednesday Your BrandThe ExperienceGreat Customer ServiceAllow “Fans” To InteractWith Employees http://www.veganmainstream.com
    • 33. 3 Techniques To Build Webinar Wednesday Your BrandThe ExperienceGreat Customer ServiceAllow “Fans” To InteractWith EmployeesPost Behind The ScenesPhotos and Videos http://www.veganmainstream.com
    • 34. Webinar Wednesday # What’s Next?#1#2#3 http://www.veganmainstream.com
    • 35. Webinar Wednesday # What’s Next?#1#2#3 Facebook Bootcamp - $50 http://www.veganmainstream.com
    • 36. Webinar Wednesday # What’s Next?#1 Next Webinar#2#3 Facebook Bootcamp - $50 http://www.veganmainstream.com
    • 37. Webinar Wednesday # What’s Next?#1 Next Webinar#2 Introductory Meeting With Stephanie#3 Facebook Bootcamp - $50 http://www.veganmainstream.com
    • 38. Webinar Wednesday # What’s Next?#1 Next Webinar http://www.anymeeting.com/veganmainstream#2 Introductory Meeting With Stephanie#3 Facebook Bootcamp - $50 http://www.veganmainstream.com
    • 39. Webinar Wednesday # What’s Next?#1 Next Webinar http://www.anymeeting.com/veganmainstream#2 Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream#3 Facebook Bootcamp - $50 http://www.veganmainstream.com
    • 40. Webinar Wednesday # What’s Next?#1 Next Webinar http://www.anymeeting.com/veganmainstream#2 Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream#3 Facebook Bootcamp - $50 3 Hour Intensive Hand On Training Session http://www.veganmainstream.com
    • 41. Webinar Wednesday # What’s Next?#1 Next Webinar http://www.anymeeting.com/veganmainstream#2 Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream#3 Facebook Bootcamp - $50 3 Hour Intensive Hand On Training Session http://facebookveganmainstream.eventbrite.com http://www.veganmainstream.com
    • 42. Bi -Weekly Webinar Series VeganMarketingVeg Marketing For The “New” Facebook Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp