Bi -Weekly Webinar Series      Vegan     MarketingManaging Successful Promotions   With Vegans and The Veg       Friendly ...
Webinar Wednesday                              Logisticshttp://www.veganmainstream.com -- marketing@veganmainstream.com --...
Webinar Wednesday                               Logistics1. Link To Presentation/Video Recording   will be sent 24 hours a...
Webinar Wednesday                               Logistics1. Link To Presentation/Video Recording   will be sent 24 hours a...
Webinar Wednesday                               Logistics1. Link To Presentation/Video Recording   will be sent 24 hours a...
Webinar Wednesday                               Logistics1. Link To Presentation/Video Recording   will be sent 24 hours a...
Webinar Wednesday                     Planning Stagehttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (85...
Webinar Wednesday                          Planning StageCampaignObjectives     http://www.veganmainstream.com -- marketin...
Webinar Wednesday                          Planning StageCampaign             Who Is TheObjectives            Target     h...
Webinar Wednesday                          Planning StageCampaign             Who Is The                                  ...
Webinar Wednesday                          Planning StageCampaign             Who Is The                                  ...
Webinar Wednesday                          Planning StageCampaign             Who Is The                                  ...
Webinar Wednesday                          Planning StageCampaign             Who Is The                                  ...
Webinar Wednesday                          Planning StageCampaign             Who Is The                                  ...
Webinar Wednesday                          Planning StageCampaign             Who Is The                                  ...
Webinar Wednesday                       Vegan Is The New Blackhttp://www.veganmainstream.com -- marketing@veganmainstream....
Webinar WednesdayCampaign            -     Long and Short Term Effect Objective          -     What’s the Benefit To The U...
Webinar WednesdayCampaign            -     Long and Short Term Effect Objective          -     What’s the Benefit To The U...
Webinar WednesdayWho’s The          -    Current users/ customers Target            -    influencers among individuals    ...
Webinar WednesdayWho’s The          -    Current users/ customers Target            -    influencers among individuals    ...
Webinar WednesdayTimeframe                   - Create a Sense Of Urgency                   - Give Users Enough Time To    ...
Webinar WednesdayTimeframe                   - Create a Sense Of Urgency                   - Give Users Enough Time To    ...
Webinar Wednesday                  - People Resources NeededBudget                  - Prize: Offer Your Product Or        ...
Webinar Wednesday                  - People Resources NeededBudget                  - Prize: Offer Your Product Or        ...
Webinar Wednesday                    - What Information Do They  User                   Need To Provide?Experience        ...
Webinar Wednesday                    - What Information Do They  User                   Need To Provide?Experience        ...
Webinar WednesdayMessaging                   - Ensure All Materials Enforce                        The Messaging          ...
Webinar WednesdayMessaging                   - Ensure All Materials Enforce                        The Messaging          ...
Webinar Wednesday                   - Use Existing ChannelsPromotion   Mix             - Promote Via A Min 3 Channels     ...
Webinar Wednesday                   - Use Existing ChannelsPromotion   Mix             - Promote Via A Min 3 Channels     ...
Webinar WednesdayMeasure                  - Make Sure Campaign Has                       Built-in MetricsResults          ...
Webinar WednesdayMeasure                  - Make Sure Campaign Has                       Built-in MetricsResults          ...
Webinar WednesdayEngaging The Non-Veg Audiencehttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523...
Webinar WednesdayEngaging The Non-Veg Audience  Alternate Messaging For Non-Veghttp://www.veganmainstream.com -- marketing...
Webinar WednesdayEngaging The Non-Veg Audience  Alternate Messaging For Non-Veg  USe Non-Veg Hashtags and Bloggershttp://w...
Webinar WednesdayEngaging The Non-Veg Audience  Alternate Messaging For Non-Veg  USe Non-Veg Hashtags and Bloggers  Be Pre...
Webinar WednesdayEngaging The Non-Veg Audience  Alternate Messaging For Non-Veg  USe Non-Veg Hashtags and Bloggers  Be Pre...
Webinar WednesdayEngaging The Non-Veg Audience  Alternate Messaging For Non-Veg  USe Non-Veg Hashtags and Bloggers  Be Pre...
Webinar Wednesday     Overall Promo Strategyhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8...
Webinar Wednesday     Overall Promo StrategySet Obtainable Goals and A Clear Objectivehttp://www.veganmainstream.com -- ma...
Webinar Wednesday     Overall Promo StrategySet Obtainable Goals and A Clear ObjectiveReward Big: Multiple Chance To Win; ...
Webinar Wednesday     Overall Promo StrategySet Obtainable Goals and A Clear ObjectiveReward Big: Multiple Chance To Win; ...
Webinar Wednesday     Overall Promo StrategySet Obtainable Goals and A Clear ObjectiveReward Big: Multiple Chance To Win; ...
Webinar Wednesday     Overall Promo StrategySet Obtainable Goals and A Clear ObjectiveReward Big: Multiple Chance To Win; ...
Webinar Wednesday                                                                                                   #But, ...
Webinar Wednesday                                                                                                   #But, ...
Webinar Wednesday                                                                                                   #But, ...
Webinar Wednesday                                                                                                   #But, ...
Webinar Wednesday                                                                                                   #But, ...
Webinar Wednesday                                                                                                   #But, ...
Webinar Wednesday                                                                                                   #But, ...
Webinar Wednesday                                                                                                   #But, ...
Webinar Wednesday                                                                                                   #But, ...
Bi -Weekly Webinar Series      Q &ANeed More Help? Set Up A Meeting With Stephanie  http://www.tungle.me/     veganmainstr...
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Webinar: Managing Successful Promotions With Vegans and The Veg Friendly Crowd

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So you want to build your brand with a promotion? This is a great way to drive traffic to your business but how do you go about creating a promotion that is a home-run and also manage the campaign.

We will highlight some key components of a successful campaign and how you can get started.

This presentation is a must have for any vegan or veg business owner, author or blogger.

Published in: Business, Technology
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  • Transcript of "Webinar: Managing Successful Promotions With Vegans and The Veg Friendly Crowd"

    1. 1. Bi -Weekly Webinar Series Vegan MarketingManaging Successful Promotions With Vegans and The Veg Friendly Crowd Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp
    2. 2. Webinar Wednesday Logisticshttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    3. 3. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    4. 4. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    5. 5. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    6. 6. Webinar Wednesday Logistics1. Link To Presentation/Video Recording will be sent 24 hours after webinar2. Post Questions During Presentation3. Post Webinar Survey4. Let’s Have Some Fun!!! http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    7. 7. Webinar Wednesday Planning Stagehttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    8. 8. Webinar Wednesday Planning StageCampaignObjectives http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    9. 9. Webinar Wednesday Planning StageCampaign Who Is TheObjectives Target http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    10. 10. Webinar Wednesday Planning StageCampaign Who Is The TimeframeObjectives Target http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    11. 11. Webinar Wednesday Planning StageCampaign Who Is The Timeframe BudgetObjectives Target http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    12. 12. Webinar Wednesday Planning StageCampaign Who Is The Timeframe BudgetObjectives Target UserExperience http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    13. 13. Webinar Wednesday Planning StageCampaign Who Is The Timeframe BudgetObjectives Target User MessagingExperience http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    14. 14. Webinar Wednesday Planning StageCampaign Who Is The Timeframe BudgetObjectives Target User Promotion MessagingExperience Mix http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    15. 15. Webinar Wednesday Planning StageCampaign Who Is The Timeframe BudgetObjectives Target User Promotion Measure MessagingExperience Mix Results http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    16. 16. Webinar Wednesday Vegan Is The New Blackhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    17. 17. Webinar WednesdayCampaign - Long and Short Term Effect Objective - What’s the Benefit To The User - How will You Measure Results - Giveaway, Contest, Sales, User Generated Content http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    18. 18. Webinar WednesdayCampaign - Long and Short Term Effect Objective - What’s the Benefit To The User - How will You Measure Results - Giveaway, Contest, Sales, User Generated Content Increase Facebook Fans and VM Exposure http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    19. 19. Webinar WednesdayWho’s The - Current users/ customers Target - influencers among individuals - decision-makers - groups - general public http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    20. 20. Webinar WednesdayWho’s The - Current users/ customers Target - influencers among individuals - decision-makers - groups - general public Existing Vegan Mainstream Supporters http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    21. 21. Webinar WednesdayTimeframe - Create a Sense Of Urgency - Give Users Enough Time To Complete The Task - Link campaign timeline with marketing timeline http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    22. 22. Webinar WednesdayTimeframe - Create a Sense Of Urgency - Give Users Enough Time To Complete The Task - Link campaign timeline with marketing timeline 36 Hours Campaign - Marketing 72 Hours http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    23. 23. Webinar Wednesday - People Resources NeededBudget - Prize: Offer Your Product Or Partner with Someone Else - Marketing Budget (e.g. Ads) - Creative Cost http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    24. 24. Webinar Wednesday - People Resources NeededBudget - Prize: Offer Your Product Or Partner with Someone Else - Marketing Budget (e.g. Ads) - Creative Cost Black Tie Set From Ethical Man http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    25. 25. Webinar Wednesday - What Information Do They User Need To Provide?Experience - Any Restrictions?? - Is The Task Easy Or Hard To Complete - Provide Detailed Instructions http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    26. 26. Webinar Wednesday - What Information Do They User Need To Provide?Experience - Any Restrictions?? - Is The Task Easy Or Hard To Complete - Provide Detailed Instructions Share With Your Friends VM Facebook Page http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    27. 27. Webinar WednesdayMessaging - Ensure All Materials Enforce The Messaging - Catch Phases Are Always Good - Multiple Versions For Different Channels http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    28. 28. Webinar WednesdayMessaging - Ensure All Materials Enforce The Messaging - Catch Phases Are Always Good - Multiple Versions For Different Channels Vegan Is The New Black http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    29. 29. Webinar Wednesday - Use Existing ChannelsPromotion Mix - Promote Via A Min 3 Channels - My Fav Mix: Email, Social Media, Press Release, Blogger Support - Promote More Than Once http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    30. 30. Webinar Wednesday - Use Existing ChannelsPromotion Mix - Promote Via A Min 3 Channels - My Fav Mix: Email, Social Media, Press Release, Blogger Support - Promote More Than Once Hourly Tweets; Mid Campaign Results http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    31. 31. Webinar WednesdayMeasure - Make Sure Campaign Has Built-in MetricsResults - Benchmark Your Stats Before Launching Your Campaign - Contengency Plan If Goal Not Reached http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    32. 32. Webinar WednesdayMeasure - Make Sure Campaign Has Built-in MetricsResults - Benchmark Your Stats Before Launching Your Campaign - Contengency Plan If Goal Not Reached Goal: 1000 New “Likes” http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    33. 33. Webinar WednesdayEngaging The Non-Veg Audiencehttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    34. 34. Webinar WednesdayEngaging The Non-Veg Audience Alternate Messaging For Non-Veghttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    35. 35. Webinar WednesdayEngaging The Non-Veg Audience Alternate Messaging For Non-Veg USe Non-Veg Hashtags and Bloggershttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    36. 36. Webinar WednesdayEngaging The Non-Veg Audience Alternate Messaging For Non-Veg USe Non-Veg Hashtags and Bloggers Be Prepared For Non-Vegan Commentshttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    37. 37. Webinar WednesdayEngaging The Non-Veg Audience Alternate Messaging For Non-Veg USe Non-Veg Hashtags and Bloggers Be Prepared For Non-Vegan Comments Be Willing To Educate and Helphttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    38. 38. Webinar WednesdayEngaging The Non-Veg Audience Alternate Messaging For Non-Veg USe Non-Veg Hashtags and Bloggers Be Prepared For Non-Vegan Comments Be Willing To Educate and Help Answer Questions and Concerns Quicklyhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    39. 39. Webinar Wednesday Overall Promo Strategyhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    40. 40. Webinar Wednesday Overall Promo StrategySet Obtainable Goals and A Clear Objectivehttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    41. 41. Webinar Wednesday Overall Promo StrategySet Obtainable Goals and A Clear ObjectiveReward Big: Multiple Chance To Win; PrestigiousRewards; Exclusive Rightshttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    42. 42. Webinar Wednesday Overall Promo StrategySet Obtainable Goals and A Clear ObjectiveReward Big: Multiple Chance To Win; PrestigiousRewards; Exclusive RightsAsk For Help: Email Friends, Family and Colleagues ToShare Your Campaignhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    43. 43. Webinar Wednesday Overall Promo StrategySet Obtainable Goals and A Clear ObjectiveReward Big: Multiple Chance To Win; PrestigiousRewards; Exclusive RightsAsk For Help: Email Friends, Family and Colleagues ToShare Your CampaignCommunicate Constantly: Hourly; Daily or Weeklyhttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    44. 44. Webinar Wednesday Overall Promo StrategySet Obtainable Goals and A Clear ObjectiveReward Big: Multiple Chance To Win; PrestigiousRewards; Exclusive RightsAsk For Help: Email Friends, Family and Colleagues ToShare Your CampaignCommunicate Constantly: Hourly; Daily or WeeklyBe Ready To Make Adjustments; Document Everythinghttp://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    45. 45. Webinar Wednesday #But, I Still Have Questions? http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    46. 46. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    47. 47. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    48. 48. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    49. 49. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.facebook.com/stephaniecanhelp http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    50. 50. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    51. 51. Webinar Wednesday #But, I Still Have Questions? Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    52. 52. Webinar Wednesday #But, I Still Have Questions? VM Webinar Series Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    53. 53. Webinar Wednesday #But, I Still Have Questions? VM Webinar Series http://anymeeting.com/veganmainstream Introductory Meeting With Stephanie http://www.tungle.me/veganmainstream Connect With US http://www.facebook.com/stephaniecanhelp http://www.facebook.com/veganmainstream http://www.twitter.com/veganmainstream http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345
    54. 54. Bi -Weekly Webinar Series Q &ANeed More Help? Set Up A Meeting With Stephanie http://www.tungle.me/ veganmainstream Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp
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