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Webinar Wednesday: Developing or Reevaluating Your Target Market
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Webinar Wednesday: Developing or Reevaluating Your Target Market

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During this webinar we will walk you through the process of developing profiles for your target market. We will take alook at the traits of your ideal customers/clients. In addition, we will review …

During this webinar we will walk you through the process of developing profiles for your target market. We will take alook at the traits of your ideal customers/clients. In addition, we will review census data that can be used to better understand who purchases your books or training programs. Our goal is to teach you how to better define individuals that needs and would benefit from your service or product plus, how to find them.

Published in: Business, Technology

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  • 1. TODAY’S WEBINAR: DEVELOPING OR REEVALUATING YOUR TARGET MARKET http://www.facebook.com/StephanieCanHelp Presenter: Stephanie Redcross Webinar Wednesday 2013 1
  • 2. 1. Link To Presentation will be Available on our facebook and Twitter Pages, Plus Slide Share 2. Ask Questions During Presentation 3. Let’s Have Some Fun!!! LOGISTICS Webinar Wednesday 2
  • 3. Webinar Wednesday What Is A Target Market? Developing or Reevaluating Your Target Market | Webinar Wednesday A target market is a set of individuals who share common characteristics ProfitabilityEasy To Identify Product That They Want/Need Growing & Expanding 3
  • 4. Webinar Wednesday Identifying Your Market Developing or Reevaluating Your Target Market | Webinar Wednesday Psychographic segments Demographic segments Benefits Segments Use-based segments Geographic segments [WHO] Age, Occupation, Income [WHY] Attitudes; Lifestyle Choices - Veg Status [HOW] Travelers; Commercial Use; Mobile [What To Expect] Impact On Environment [Where To Find] West Cost, Near A Beach 4
  • 5. Webinar Wednesday Find Segments Locally Developing or Reevaluating Your Target Market | Webinar Wednesday Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/ 5
  • 6. Webinar Wednesday Where Your Customer Live Developing or Reevaluating Your Target Market | Webinar Wednesday Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/ 6
  • 7. Webinar Wednesday Segment Profiles - Example Developing or Reevaluating Your Target Market | Webinar Wednesday Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/ 7
  • 8. 1. Existing Customer Database: Transaction Data, Google Analytics, Email Marketing 2. Market Data: US Small Business Association; Community Organizations 3. Conduct A Survey: Gather Feedback On Products; Capture Preferences 4. Competitive Market: Look For Case Studies On Companies With Similar Offering Webinar Wednesday Gather Customer Profile Data Developing or Reevaluating Your Target Market | Webinar Wednesday 8
  • 9. Webinar Wednesday Target Market, Target Customer Developing or Reevaluating Your Target Market | Webinar Wednesday psychographic segments Demographic segments Benefits Segments Use-based segments Geographic segments Vegan Edgy Veggie Affluent Adventurer Social Butterfly Avg Income 50K; W/ Kids Athletic Animal Rights Small Towns VB6 College/ Master Traveler Progressive/ Advance Society West Cost Environmentalist Teacher Community Organizer Recycle, Reuse, Reduce NYC 9
  • 10. Webinar Wednesday Taking Actions Developing or Reevaluating Your Target Market | Webinar Wednesday I Can’t I Want Product Offer Messaging Where To Find Edgy Veggie Find Products Affluent Adventure Don’t Meet Eco Needs Social Butterfly Not Accessible to Everyone 10
  • 11. Webinar Wednesday Where To Advertise Developing or Reevaluating Your Target Market | Webinar Wednesday Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/ 11
  • 12. Webinar Wednesday Social Media Groups Developing or Reevaluating Your Target Market | Webinar Wednesday Source: Google + Groups 12
  • 13. Need More Help? Set Up A Meeting With Stephanie http://www.veganmainstream.com http://www.facebook.com/StephanieCanHelp Presenter: Stephanie Redcross 13