Vegan Entrepreneurs: Creating A 6-Month Marketing Plan

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Step by Step guide to developing a marketing plan for your business, blog, book or non-profit. Presentation from NAVS Vegetarian Summerfest - July 1, 2012

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Vegan Entrepreneurs: Creating A 6-Month Marketing Plan

  1. 1. NAVS Vegetarian Summerfest 2012Presenter: Stephanie Redcross Vegan Entrepreneurs: Creating A 6- Month Marketing Plan http://www.facebook.com/StephanieCanHelp
  2. 2. LOGISTICS NAVS Vegetarian Summerfest 2012
  3. 3. LOGISTICS NAVS Vegetarian Summerfest 20121. Link To Presentation will be Available on our facebook and Twitter Pages
  4. 4. LOGISTICS NAVS Vegetarian Summerfest 20121. Link To Presentation will be Available on our facebook and Twitter Pages2. Ask Questions During Presentation
  5. 5. LOGISTICS NAVS Vegetarian Summerfest 20121. Link To Presentation will be Available on our facebook and Twitter Pages2. Ask Questions During Presentation3. Let’s Have Some Fun!!!
  6. 6. Why Do you Need A Plan NAVS Vegetarian Summerfest 2012
  7. 7. Why Do you Need A Plan NAVS Vegetarian Summerfest 2012 Measure SuccessCommunication Budgeting Avoid MistakesWith Your Team Plan For Growth
  8. 8. What’s Included in AMarketing plan NAVS Vegetarian Summerfest 2012
  9. 9. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012Background
  10. 10. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About TheBackground Company
  11. 11. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About TheBackground CompanyMarketing Goals
  12. 12. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About TheBackground CompanyMarketing Overall Goals Objective
  13. 13. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About TheBackground CompanyMarketing Overall Goals ObjectiveProducts/Services
  14. 14. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About TheBackground CompanyMarketing Overall Goals ObjectiveProducts/ BenefitsServices
  15. 15. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About TheBackground CompanyMarketing Overall Goals ObjectiveProducts/ BenefitsServices Audience
  16. 16. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About TheBackground CompanyMarketing Overall Goals ObjectiveProducts/ BenefitsServices Audience Who To Reach
  17. 17. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About TheBackground CompanyMarketing Overall Goals ObjectiveProducts/ BenefitsServices Audience Who To ReachMarketing Message
  18. 18. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About TheBackground CompanyMarketing Overall Goals ObjectiveProducts/ BenefitsServices Audience Who To ReachMarketing Tagline, Message Personas
  19. 19. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The MarketBackground Company ResearchMarketing Overall Goals ObjectiveProducts/ BenefitsServices Audience Who To ReachMarketing Tagline, Message Personas
  20. 20. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External ViewBackground Company ResearchMarketing Overall Goals ObjectiveProducts/ BenefitsServices Audience Who To ReachMarketing Tagline, Message Personas
  21. 21. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External ViewBackground Company ResearchMarketing Overall Marketing Goals Objective TacticsProducts/ BenefitsServices Audience Who To ReachMarketing Tagline, Message Personas
  22. 22. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External ViewBackground Company ResearchMarketing Overall Marketing Tools and Goals Objective Tactics ApproachProducts/ BenefitsServices Audience Who To ReachMarketing Tagline, Message Personas
  23. 23. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External ViewBackground Company ResearchMarketing Overall Marketing Tools and Goals Objective Tactics ApproachProducts/ Benefits BudgetServices Audience Who To ReachMarketing Tagline, Message Personas
  24. 24. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External ViewBackground Company ResearchMarketing Overall Marketing Tools and Goals Objective Tactics ApproachProducts/ Money and Benefits Budget ResourcesServices Audience Who To ReachMarketing Tagline, Message Personas
  25. 25. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External ViewBackground Company ResearchMarketing Overall Marketing Tools and Goals Objective Tactics ApproachProducts/ Money and Benefits Budget ResourcesServices Activities/ Audience Who To Reach TimelineMarketing Tagline, Message Personas
  26. 26. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External ViewBackground Company ResearchMarketing Overall Marketing Tools and Goals Objective Tactics ApproachProducts/ Money and Benefits Budget ResourcesServices Activities/ Execution Plan Audience Who To Reach TimelineMarketing Tagline, Message Personas
  27. 27. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External ViewBackground Company ResearchMarketing Overall Marketing Tools and Goals Objective Tactics ApproachProducts/ Money and Benefits Budget ResourcesServices Activities/ Execution Plan Audience Who To Reach TimelineMarketing Tagline, Results Message Personas Tracking
  28. 28. What’s Included in A Marketing plan NAVS Vegetarian Summerfest 2012 About The Market External ViewBackground Company ResearchMarketing Overall Marketing Tools and Goals Objective Tactics ApproachProducts/ Money and Benefits Budget ResourcesServices Activities/ Execution Plan Audience Who To Reach TimelineMarketing Tagline, Results Reporting Message Personas Tracking
  29. 29. GETTING STARTED NAVS Vegetarian Summerfest 2012
  30. 30. GETTING STARTED 3, 6 or 12 NAVS Vegetarian Summerfest 2012 Month Plan
  31. 31. GETTING STARTED 3, 6 or 12 NAVS Vegetarian Summerfest 2012 Month Plan MustInclude A Metric
  32. 32. GETTING STARTED 3, 6 or 12 NAVS Vegetarian Summerfest 2012 Month Plan Must ExecutionInclude A Plan Metric
  33. 33. GETTING STARTED 3, 6 or 12 NAVS Vegetarian Summerfest 2012 Month Plan Must Execution ActualInclude A Plan Date Metric
  34. 34. GETTING STARTED 3, 6 or 12 NAVS Vegetarian Summerfest 2012 Month Plan Execution Actual How Must Plan Date will youInclude A measure Metric success
  35. 35. EXAMPLE OF A ONE PAGE PLAN NAVS Vegetarian Summerfest 2012
  36. 36. SETTING GOALS NAVS Vegetarian Summerfest 2012 Revenue Community Impact Influence/ Reach
  37. 37. SETTING GOALS NAVS Vegetarian Summerfest 20121. Brainstorm A Huge List Of Goals Revenue Community Impact Influence/ Reach
  38. 38. SETTING GOALS NAVS Vegetarian Summerfest 20121. Brainstorm A Huge List Of Goals2. Prioritize And Select 3 to 5 Revenue Goals Community Impact Influence/ Reach
  39. 39. SETTING GOALS NAVS Vegetarian Summerfest 20121. Brainstorm A Huge List Of Goals2. Prioritize And Select 3 to 5 Revenue Goals Community Impact3. Validate That They Are Realistic Influence/ Reach
  40. 40. SETTING GOALS NAVS Vegetarian Summerfest 20121. Brainstorm A Huge List Of Goals2. Prioritize And Select 3 to 5 Revenue Goals Community Impact3. Validate That They Are Realistic Influence/ Reach4. Assign A Metrics
  41. 41. SETTING GOALS NAVS Vegetarian Summerfest 20121. Brainstorm A Huge List Of Goals2. Prioritize And Select 3 to 5 Revenue Goals Community Impact3. Validate That They Are Realistic Influence/ Reach4. Assign A Metrics5. Identify Expected Results
  42. 42. SETTING GOALS NAVS Vegetarian Summerfest 20121. Brainstorm A Huge List Of Goals2. Prioritize And Select 3 to 5 Revenue Goals Community Impact3. Validate That They Are Realistic Influence/ Reach4. Assign A Metrics Market Share5. Identify Expected Results
  43. 43. DETERMINING MARKETING TACTICS NAVS Vegetarian Summerfest 2012 Impact Time Ease Long Email High Term Hard Short Social Med Term Med Long PR Med Term Hard Short Blog Low Term Easy Long Speak High Term Med
  44. 44. DETERMINING MARKETING TACTICS NAVS Vegetarian Summerfest 20121. Create A List of Impact Time Ease Existing & Planned Activities Email High Long Hard Term Short Social Med Term Med Long PR Med Term Hard Short Blog Low Term Easy Long Speak High Term Med
  45. 45. DETERMINING MARKETING TACTICS NAVS Vegetarian Summerfest 20121. Create A List of Impact Time Ease Existing & Planned Activities Email High Long Hard Term Short2. Rank By Impact, Ease Social Med Term Med Of Execution, Time to PR Med Long Hard Implement Term Short Blog Low Term Easy Long Speak High Term Med
  46. 46. DETERMINING MARKETING TACTICS NAVS Vegetarian Summerfest 20121. Create A List of Impact Time Ease Existing & Planned Activities Email High Long Hard Term Short2. Rank By Impact, Ease Social Med Term Med Of Execution, Time to PR Med Long Hard Implement Term Short Blog Low Term Easy3. Identify Synergies Long Between Activities Speak High Term Med
  47. 47. GOAL: DEVELOP “SELF- HELP” MARKETING TOOL NAVS Vegetarian Summerfest 2012 How Impact Time Ease Weekly Tips Newsletter (30% Open Email Rate; 15% Click-Through Rate) High Long Term HardSocial Build SR Facebook Page (30% Med Short Med Engagement Score) Term Guest Blog and Articles (2 Per PR Month) Med Long Term Hard Blog Spin-Off Personal Blog (3 Times A Low Short Easy Week) Term Speak 3-4 Speaking Engagements High Long Term Med Video Answer Common Questions (Weekly High Short Easy Video Series) Term VM Story or How to Guide (200 Book Pages - Jan Launch) High Long Term HardWebinar Marketing Trends Update Med Short Med (Monthly) Term
  48. 48. THE CALENDAR NAVS Vegetarian Summerfest 2012
  49. 49. Identify Missing Pieces NAVS Vegetarian Summerfest 2012 MarketBackground ResearchMarketing Marketing Goals TacticsProducts/ BudgetServices Activities/ Audience TimelineMarketing Results Message Tracking
  50. 50. THANKS, BUT HOW CAN I GET MORE HELP?Join Us For An Online Class http://www.learnitlive.com/ veganmainstream
  51. 51. Presenter: Stephanie RedcrossNeed More Help? Set UpA Meeting WithStephaniehttp://www.tungle.me/veganmainstream http://www.facebook.com/StephanieCanHelp

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