Veg Authorpreneuring: Marketing Basics

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his “Marketing 101” 30-minute webinar will reveal what every cookbook and health author should do to ensure maximize exposure for their book and brand. If you are new author, this class is especially important because it will help you lay the foundation for your book promotion. We will walk through a handy checklist of key steps to take before and during your book launch.

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Veg Authorpreneuring: Marketing Basics

  1. 1. Veg Authorpreneuring Marketing Basics Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp
  2. 2. #1 Blog Tour What To Do & Getting It Done • 30 Day Blitz: Target Local, Topic Specific, Change Agents, Then Veg Bloggers • Invite To Sign Up: Add Link To Site • Leverage “Linked In” For Leads The Tip: Don’t Just Ask, Offer An ExchangeVeg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com
  3. 3. #2 Book Signing What To Do & Getting It Done • Book Locally: Schools, Libraries, Café’s • Create A Leave Behinds: Bookmarks • Leverage Meetup Group: Moms, Veg, Food • Have A Way To Sell Books If You Run Out The Tip: Do Something Memorable: Picture PerfectVeg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com
  4. 4. #3 Social Media What To Do & Getting It Done • Twitter Alerts: Track “Keyword” Conversation; Virtual Help Desk • Facebook: Book Quotes & Cover Image • LinkedIn: Profile Up-To-Date (Published) • Pinterest: Board For Each Chapter The Tip: Secret Word BonusVeg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com
  5. 5. #4 Opinion What To Do & Getting It Done • Respond To Major News Stories Early & Often; Position As An Active Voice • Talk Directly To Respondent: Blog, Comment On Article/Post & Tweet • Follow Opposing View News Sources The Tip: Google Alerts, Twitter List, Google +Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com
  6. 6. #5 Reviews What To Do & Getting It Done • Target Amazon Top Reviewers • Create Live Events: Ask Local Org. To Host Book Reading/ Book Club /Launch Party • Create A Place To Post Reviews The Tip: Pre-Sales Bonus That Includes An Early Look Or Bonus ChapterVeg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com
  7. 7. #5 Reviews What To Do & Getting It Done • Target Amazon Top Reviewers • Create Live Events: Ask Local Org. To Host Book Reading/ Book Club /Launch Party • Create A Place To Post Reviews The Tip: Pre-Sales Bonus That Includes An Early Look Or Bonus ChapterVeg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com

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