How to help Greenpeace online
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How to help Greenpeace online

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Some social media training for Greenpeace volunteers.

Some social media training for Greenpeace volunteers.

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How to help Greenpeace online How to help Greenpeace online Presentation Transcript

  • How can you help Greenpeace online?SOME Social Media trainingGreenpeace’s international volunteer camppresentation 2.9.2012 at Pyhäjoki, Finland Veera Juvonen Digital Marketing Manager Greenpeace, Finland veera.juvonen@greenpeace.org twitter.com/veerajuvonen Skype: Digiaktivisti
  • But why...?• With your help Greenpeace can communicate to people who don’t already follow or trust Greenpeace - but they do follow YOU and value your opinion! With your help we may reach the critical mass needed to win campaigns.• Why even do a Greenpeace action, if only the people who read press releases will know about it? YOU can be MEDIA and share what we’re up to.• It’s just so darn easy, effective and cheap online.
  • Let’s start with boring statistics Monthly visits on GP Nordic websites (August 2012) • Vs We have so much more potential, when we communicate our message where people already spend their time online.1.9.2012
  • Your tools• Smartphone• Twitter• Instagram• Facebook• + then some
  • Get a smartphone• Fun fact: The world now buys more smartphones than computers (since 02/2011)• Communicate real-time when participating in events or actions• Activists should always ask whether it is safe to use the phone during actions.• Download and learn how to use apps: Facebook, Twitter, Instagram
  • Twitter 140 million+ active users1.9.2012
  • Greenpeace Nordic Twitter reach • Finland: 3,862 • Denmark: 1,338 • Sweden: 1,390 • Norway: 1241.9.2012
  • Donate a daily tweetjustcoz.org/greenpeace
  • How can you help?• Register your personal Twitter account at twitter.com• Donate a tweet per day for Greenpeace at justcoz.org• Follow Greenpeace on Twitter• Retweet Greenpeace updates• Write your own updates. Use relevant hashtags # which will help others to find your update with Twitter search. Examples: #SaveTheArctic #dance4ice
  • What works on Twitter?
  • GP Action! on Twitter• Use Twitter on your smart phone. App at twitter.com/download iPhone, iPad, Android, BlackBerry and Windows 7 - also SMS in FI, DK and SE• Take photos of the action and tweet them. Add location and relevant hashtag, like #nuclear• If our target company has a Twitter account, write @ (for example @Fennovoima) on your Tweet - they won’t miss your message!• Retweet Greenpeace updates
  • Instagram 80 million users1.9.2012
  • How can you use it?• Add Instagram app on your smartphone• Edit settings so Instagram can share photos directly to your Twitter (and Facebook) account.• Take an action or event photo, and apply some light and a filter on it to make it beauuuuutiful.• Write a description of the photo and add a relevant hashtag, like #nuclear - and share!
  • Facebook 900+ million users1.9.2012
  • GP Nordic Facebook reach • FB users > Greenpeace fans = % of users • Finland: 2,186,380 > 6,570 = 0,003% • Sweden: 4,785,200 > 13,617 =0,003% • Denmark: 2,918,180 > 8,298 = 0,002% • Norway: 2,696,920 > 1,094 = 0,0004%1.9.2012
  • Invite your friends
  • Share updates on Facebook• In Finland 2,186,380 people use Facebook, of which 6,569 and YOU follow Greenpeace Suomi. If you have circa 250 friends who don’t follow Greenpeace, but when you share our update to them... • And one of your friends share it to his/her 250 friends > And one of their friends shares if to their 250 friends > And one of them shares it forward... • You’ve helped us reach 1,000 people!
  • What works on FB?
  • ..and then some.• Order Greenpeace newsletter to get the most important news and asks by email greenpeace.org/sign-up/• Update your email signature with links to Greenpeace on Facebook / Twitter / ect• Use the ‘Pin to Pinterest’ button on our website to share the best photos
  • Share if you care!
  • Pinterest 2,2 million users1.9.2012
  • How to volunteer online• Use your imagination to share the cause far and wide within your networks.• New volunteers, find the volunteer form on your local Greenpeace website, and tell us that you want to help online.• If you’re already a Greenpeace volunteer, tell your volunteer coordinator that you are willing to help online during actions. Find your local GP Digital Marketing Manager on Skype.• PS. Thank you, we love you!